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Mary Beth McCabe, Moderator

Best Practices in Omni-channel

Marketing Execution

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John John FarisVP, Cross Channel Marketing, Red Door Interactive

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Shanda Shanda Maloney, Director Digital Marketing & Social Media (Former), UFC(Ultimate Fighting Championship)

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Aaron Aaron CarpenterCCO, HubnamiFormer VP Global Marketing, The North Face

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Evolution of Omni-channel

Source: Masteryourdomainomnichannel.com

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What is Omnichannel?

Source: Multichannelmerchant.com

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Priority vs Capability in Digital

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The Good and not so…omni-channel?

•What’s good•Ex. Starbucks

• scalable• Data driven

•What’s no good• Ex. Circuit City

• expensive• We may just

click, not visit

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Questions on Brands:

•What brands are doing interesting things in omni-channel marketing?

•How can you insure that the customer experience is consistent across channels?

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Questions on Effectiveness:

•How effective is your omni-channel marketing?

•What are you doing that makes it effective?

•Why is this important for brands to master?

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Questions on Best Practices:

• Where are some key areas to consider improvements?

• What is controversial about omni-channel?

• How has technology enabled omni-channel?

• In what ways have you changed the structure in your organization to address omni-channel?

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QUESTIONS?Thank You