alsO FrOM tHe PuBlisHers OF MODERN LUXURY INTERIORS SOUTH FLORIDA:miami magaZine | modern lUxUry brideS SoUth florida & the caribbean

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ModerN luxurY iNteriorS South floridA is South florida’s premier upscale home and design publication. design-savvy homeowners and industry insiders alike look to ModerN luxurY iNteriorS for trend forecasts,

chic shopping tips and revealing peeks behind the doors of the most prestigious addresses in the area. as part of the award-winning modern lUxUry network of regional publications, ModerN luxurY iNteriorS

is able to deliver cutting-edge content that consistently engages the cultured reader. and thanks to a renowned team with its pulse on the market, interactive multi-platform brand extensions and unrivaled events,

ModerN luxurY iNteriorS excels in capturing the urbane, metropolitan lifestyle, making it a valuable partner for companies wishing to reach South florida’s most infl uential consumers.

in US international PaSSenger traffic

t h e m a r k e t

SOUTH FLORIDA IS A LeADIng mARkeT FOR

AFFLUence In THe US AnD

InTeRnATIOnALLy

FInAncIAL gATewAy to latin america & the caribbean with more than 27 major national and international

corPorationS with their headqUarterS in miami

HOme TO SOme OF THe mOST SIgnIFIcAnT luxury culinary & cultural events In THe UnITeD STATeS AnD AROUnD THe gLObe

miami Boat Show

SoUrceS: Se fl regional mlS; june 2013 miami dda – Population & demographic Profile; Source September 2013 metro monitor - brookings;

2012 UbS study, ranked by Spending Power; hoovers, june 2013; wealth report 2012; 2012 greater miami convention & Visitors bureau

bolStered by faVorable exchange rateS and ValUe for the money, the miami area iS emerging aS a trUe global city. miami rankS 6th in the moSt important GloBal CitieS. South American respondents voted it second most important after NY.

SoUth florida iS ranked 9th aS a

GloBal hot Spot for qUality of

life and iS one of only 7 marketS in the world to

exPerience doUble digit real eState

growth thiS year.

SoUth florida leadS the national

real eState recoVery, 2nd in the nation,

with the aVerage SaleS Price UP 20%

in miami-dade, 21% in broward

comPared to thiS time laSt year.

t h e m a G a z i n e

modern luxury interiors

south florida DeLIveRS THe

LUxURy LOcAL & vISITOR mARkeT & DeSIgn TRADe LIke nO OTHeR

lUxUry lifeStyle, afflUent inflUencerS, the beSt neighborhoodS.

we reach our print audience with an unmatched blend of direct residential mail, industry direct mail, controlled commercial, newsstand and event distribution from

Palm beach to miami and including naples & fort myers. this happens selectively in only the top neighborhoods and retail zones, and delivers an unparalleled audience of consumers,

design trade, developers and real estate professionals.

we host and support some of the leading home & design consumer

and trade events throughout South florida

we are the magazine of choice for the finest luxury brands and the influencers in our community

and the design community.

we have a higher number of aPP downloadS and more interaction with our apps than any

other local luxury lifestyle magazine. our extensive email database and a thriving social

network of active facebook fans and twitter and inStagram followers further enhance our

digital engagement with readers.

[DIgITAL savvy] C o n t e n t t h at e n G a G e S a f f l u e n t, e d u C at e d C o n S u m e r S

SoUrceS: iPSoS mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri MiAMi magazine reader Profile Study

$372,800 aVerage hoUSehold income

hold col l ege degreeS : 70%hold PoSt-grad degreeS: 26%

haVe ViSited or contacted

an adVertiSer74%

w h o i S r e a d i n G m o d e r n l u x u ry

i n t e r i o r s s o u t h f l o r i d a ?

AppeALIng TO THe mOST AcTIve LUxURy cOnSUmeR

the BaSiCSmale/female ..................................................................45%/55%aVerage age .............................................................................39college grad ........................................................................70% home ownerShipown their Primary reSidence .............................................86% own a Secondary reSidence or inVeStment ProPerty ............................................................39%own a Vacation/weekend home or timeShare .........................................................................22%

SpendinG haBitShad remodeling done in PaSt year ..................................48% PUrchaSed home décor/aPPlianceS in PaStyear ............56%

affluenCeaVg. hoUSehold income ............................................$372,800aVg. net worth .........................................................$2,910,200aVg. home ValUe ....................................................... .$2,028,300aVg. inVeStment Portfolio ......................................$1,429,700

takinG aCtionAS A reSult of reAdiNg modern lUxUry interiorSViSited or contacted an adVertiSer .................................74% ViSited an adVertiSer’S webSite ...........................................33%reSearched local real eState .............................................11%

SoUrce: 2011 gfk mri MiAMi magazine reader Profile Study, audience $150k. aam audited.

85%of modern lUxUry readerS Prefer to bUy lUxUry brandS

62%of readerS will USe

a local modern lUxUry PUblication aS a SoUrce for

home deSign ideaS.

r e S u lt S

wHAT OUR ADveRTISeRS ARe SAyIng

AbOUT modern luxury interiors south florida

i think the article [in the

winter iSSUe of ModerN

luxurY iNteriorS South

floridA] iS excellent. the

PhotoS are beaUtifUlly

PreSented. and the text

iS oUtStanding. [editor-

in-chief] drew limSky

iS Very PercePtiVe and

an extremely talented

writer. i’d like to

PUrchaSe a doZen coPieS

when it comeS oUt.

rOBert alDerMan

the industry insights section looks great and the ModerN luxurY iNteriorS South floridA magazine is beautiful!

Kasey Hayes | Piret JOHansOn stuDiO

we just wanted to thank you again for a fantastic evening celebrating the launch of ModerN luxurY iNteriorS South

floridA. congratulations! the magazine has just the right blend of “modern luxury”, eleganceand panache – an invigorating mix that is just what South florida needs! it has been a true pleasure working with the ModerN luxurY iNteriorS South floridA – and we look

forward to a long, prosperous relationship with your publication. welcome home!

Kira KrÜMMKira KrÜMM internatiOnal DesiGn

"design magazine editorial is frequently

overlooked. but yours was refreshing.

it told a story. you took a theme and

wove it into a scenario depicted by the photos. those

who read your copy will be well

rewarded."rOBert l. alDerMan,

attOrney at laW, sunny isles BeacH, Fl

d i S t r i B u t i o n

TARgeTIng THe mOST AFFLUenT

cOnSUmeRS AnD LeADIng

InDUSTRy pROFeSSIOnALS

In SOUTH FLORIDA AnD

InTeRnATIOnALLy

SoUrce: 2011 gfk mri MiAMi magazine reader Profile Study, audience $150k. aam audit applied.

42%tarGeted reSidential & induStry mail

these copies are direct mailed to select lists culled from high-end real estate professionals and developers, top design firms, architectural firms and professional industry members of aia, iida & aSid, as well as design-

conscious consumers and luxury home owners.

40%Controlled CommerCial

direct drops at the dcota, the miramar design center showrooms and throughout the miami design district, major real estate brokerages, model

home/sales centers, design showrooms, galleries and select upscale hotels are among the premier public locations displaying copies, adding

significant breadth to our audience.

10%trade ShowS, eventS & promotionS

our magazines will always be at the most exclusive home design and industry partnership events, as well as major annual events including: art basel miami beach, Sobe food & wine fest and dcota market days.

8%SeleCt newSStand & airportS

with targeted precision, our magazines are out to get the most exposure from domestic airports— including miami international & fort lauderdale—barnes & noble, and boutique newsstand placement throughout florida,

the Southeast United States and select areas of new york. distribution also includes international airports with direct inbound flights arriving to florida

from South america & mexico.

★ diGital diStriBution

tablet devices and smartphones are reinventing how our readers consume content. accordingly, ModerN luxurY iNteriorS South floridA is

available in app and digital formats.

o u r m o d e l

ModerN luxurY iNteriorS’ unique target mail blend allows unparalleled distribution to both consumers and the design

industry. issues are mailed to consumers looking to remodel, redesign or purchase homes, as

well as to trade professionals such as members of aSid, aia, and iida.

50,000circUlation

185,000readerShiP

full-ServiCe CuStom puBliShinG

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events

diGital advertiSinG

• online advertising on modernlUxUry.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via dedicated emails deployed to our curated consumer and trade list.

• mobile apps with customized in-app interactivity

• Social media campaigns reaching our dedicated facebook fans and twitter followers, as well as instagram

eventS & promotion

• event creation—exclusively tailored events for highly targeted luxury consumers as well as the design trade

• Signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. ModerN luxurY iNteriorS offers advertisers

affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n G

A 360-DegRee pLATFORm FOR

bRAnDIng ImpAcT

e d i t o r i a l

In-THe-knOw ULTImATe AcceSS

TO A LUxURy LIFeSTyLe

p r o d u C t i o n S C h e d u l e

SprinG 2014 aD clOse: Mar 1 | Materials Due: Mar 1 | On sale: aPr 15

Special Section: insider Profi les

Summer 2014 aD clOse: Jun 1 | Materials Due: Jun 1 | On sale: Jul 15

Special Section: luxury real estate

fall 2014 aD clOse: seP 1 | Materials Due: seP 1 | On sale: Oct 15

Special Section: Art Basel

winter 2015 aD clOse: Dec 1 | Materials Due: Dec 1 | On sale: Jan 15, 2015

Special Section: luxury real estate

e d i t o r i a l p l at f o r m

ModerN luxurY iNteriorS South floridA is South florida’s premier luxury home design magazine focused on the local market. with every article, our discriminating editorial team leads our readers through the best of what the city has to offer. our award-winning content presents compelling local coverage of the fi nest in all things home- and design-related.

in-houSefrom current obsessions and noteworthy books to local intel and personality profi les, in-house gives our readers insight into the latest home trends and the stylemakers behind them.

houSe party discover the boldface names behind the velvet ropes and inside the hottest galas. gain access to South florida’s best and most exclusive design-driven events in these star-studded pages.

interior monoloGue get the unique points of view of the most intriguing personalities on the local design scene—the power players in art, culture, décor and real estate. interior monologue profi les the people everyone is—or will be—talking about.

home & deSiGn featureS• intimate glimpses inside the best homes in South florida and beyond• insights and forecasts from top interior decorators and realtors• field guides to the chicest home shops• the latest design trends, curated by local tastemakers and our editors• road maps to out-of-town design excursions• resource guides to the best showrooms and vendors• coverage of eco-friendly and sustainable trends from the design world

a d v e r t i S e r S

modern luxury interiors

south florida’sDISTIngUISHeD

bRAnD pARTneRS

1 hotels & homes

adriana hoyos

aia miami

alan david design

alno miami

antonini modern living

antonio lupi - miami

armani casa

b. Pila design Studio

baltus collection

boconcept

borges + associates

business improvement district of coral gables

cadillac

chateau beach residences

chateau ocean

clima outdoors

coldwell banker (South florida)

cosentino north america

design district

dcota

decorator’s Plumbing

design miami

downtown doral

eggersmann

farrey’s

florense

inside out

internUm

j. milton & associates

jade Signature

luminaire

miromar design center

mod Shop

nest miami

ornare

Palm beach Show group

Paraiso bay (related)

Piret johanson interiors

Poltrona frau group miami

roche bobois miami

Saccaro

Samsung

Scan design

Shoma homes

Sklar furnishing

trend design build

trois j llc

Valerio art deco

t h e m o d e r n l u x u ry

n e t w o r k

nATIOnAL ReAcH,

cOmmUnITy expeRTISe

modern lUxUry is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern lUxUry excels in capturing the urbane metropolitan lifestyle. modern lUxUry

benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.