aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS...

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ALSO FROM THE PUBLISHERS OF MODERN LUXURY INTERIORS TEXAS: HOUSTON MAGAZINE | MODERN LUXURY DALLAS | MODERN LUXURY BRIDES DALLAS | MODERN LUXURY BRIDES HOUSTON 3090 OLIVE ST WEST VICTORY PLAZA SUITE 430 DALLAS, TX 75219 4203 YOAKUM BLVD SUITE 300 HOUSTON, TX 77006 MODERN LUXURY INTERIORS TEXAS is Texas’ premier upscale home and design publication. Design-savvy homeowners and industry insiders alike look to MODERN LUXURY INTERIORS TEXAS for trend forecasts, chic shopping tips and revealing peeks behind the doors of the most prestigious addresses in the state. As part of the award-winning MODERN LUXURY network of regional publications, MODERN LUXURY INTERIORS TEXAS is able to deliver cutting-edge content that consistently engages the cultured reader. And thanks to a renowned team with its pulse on the market, interactive multi-platform brand extensions and unrivaled events, MODERN LUXURY INTERIORS TEXAS excels in capturing the urbane, metropolitan lifestyle, making it a valuable partner for companies wishing to reach the state’s most influential consumers.

Transcript of aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS...

Page 1: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS …media.modernluxury.com/mediakits/texasinteriorsmediakit.pdf · aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS TEXAS: houston

aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS TEXAS:houston mAgAZine | modern Luxury dALLAs | modern Luxury Brides dALLAs | modern Luxury Brides houston

3 0 9 0 o L i v e s t W e s t v i c t o r y p L A Z A s u i t e 4 3 0 d A L L A s , t x 7 5 2 1 9

4 2 0 3 y o A k u m B Lv d s u i t e 3 0 0 h o u s t o n , t x 7 7 0 0 6

Modern luxury interiors texAs is texas’ premier upscale home and design publication. design-savvy homeowners and industry insiders alike look to Modern luxury interiors texAs for trend forecasts,

chic shopping tips and revealing peeks behind the doors of the most prestigious addresses in the state. As part of the award-winning modern Luxury network of regional publications, Modern luxury interiors

texAs is able to deliver cutting-edge content that consistently engages the cultured reader. And thanks to a renowned team with its pulse on the market, interactive multi-platform brand extensions and unrivaled events,

Modern luxury interiors texAs excels in capturing the urbane, metropolitan lifestyle, making it a valuable partner for companies wishing to reach the state’s most infl uential consumers.

Page 2: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS …media.modernluxury.com/mediakits/texasinteriorsmediakit.pdf · aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS TEXAS: houston

t h e m a g a z i n e

modern luxury interiors

texAs delivers the luxury market &

design trade like no other

Luxury LifestyLe, AffLuent infLuencers, the Best neighBorhoods.

We reach our print audience with an unmatched blend of direct residential mail, industry direct mail, controlled commercial, newsstand and event distribution throughout texas.

this happens selectively in only the top neighborhoods and retail zones, and delivers an unparalleled audience of consumers, design trade, developers and real estate professionals.

We host and support some of the leading home & design consumer and trade events throughout the state.

We are the magazine of choice for the finest luxury brands and the influencers in our community

and the design community.

We have a higher number of App doWnLoAds and more interaction with our apps than any

other local luxury lifestyle magazine. our extensive emAiL database and a thriving social

network of active fAceBook fans and tWitter and instAgrAm followers further enhance our

digital engagement with readers.

[digital savvy] C o n t e n t t h at e n g a g e s a f f l u e n t, e d u C at e d C o n s u m e r s

sources: ipsos mendelsohn 2012 Affluent Adults hhi $100k+; 2011 gfk mri modern Luxury texas network reader profile study, Audience $150k+

$389,050 AverAge househoLd income

hoLd coL L ege degrees : 82%hoLd post-grAd degrees: 33%

hAve visited or contActed

An Advertiser79%

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w h o i s r e a d i n g m o d e r n l u x u ry

i n t e r i o r s t e x a s ?

appealing to the most active luxury consumer

the basiCsmALe/femALe ..................................................................40%/60%AverAge Age .............................................................................44coLLege grAd ........................................................................82% home ownershipoWn their primAry residence .............................................86% oWn A secondAry residence or investment property ............................................................23%oWn A vAcAtion/Weekend home or timeshAre .........................................................................20%

spending habitshAd remodeLing done in pAst yeAr ..................................39%pLAn to mAke home improvements this yeAr ..................32% purchAsed home décor/AppLiAnces in pAst yeAr ...........59%

affluenCeAvg. househoLd income ............................................$389,050Avg. net Worth .........................................................$2,869,400Avg. home vALue ....................................................... .$1,013,950

taking aCtionAs A result of reAding modern Luxury interiorsvisited or contActed An Advertiser .................................79% visited An Advertiser’s WeBsite ...........................................46%mAde A purchAse ..................................................................49%

source: 2011 gfk mri modern Luxury texas network reader profile study, Audience $150k. AAm Audited.

$16,900AverAge modern Luxury reAders spent on home

remodeLing

61%of reAders WiLL use

A LocAL modern Luxury puBLicAtion As A source for

home design ideAs.

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d i s t r i b u t i o n

targeting the most affluent

consumers and leading

industry professionals in texas and

beyond

source: 2011 gfk mri modern Luxury texas network reader profile study, Audience $150k. AAm Audited.

40%Controlled CommerCial

With direct drops throughout the design district in dallas, san Antonio, Austin, the dch and houston design center in houston, and covering

texas in major real estate brokerages, model home/sales centers, design showrooms, galleries, and exclusive racking in private air terminals, these

public place copies add significant reach to our audience.

30%targeted residential & industry mail

these copies are direct mailed to select lists culled from top design firms, high-end real estate developers, architectural firms

and design-conscious consumers.

15%trade shows, events & promotions

our magazines will always be at the most exclusive home design and industry partnership events. industry event partners include Asid, AiA,

dwell with dignity dallas and decorative center houston.

15%seleCt newsstand

distribution at select newsstand locations including Whole foods, central market, Barnes & noble, airport and other boutique newsstand placement

ensures we reach the most affluent design-conscious consumer.

★ digital distribution

tablet devices and smartphones are reinventing how our readers consume content. Accordingly, Modern luxury interiors texAs

is available in app and digital formats.

o u r m o d e l

Modern luxury interiors’ unique target mail blend allows unparalleled distribution to both consumers and the design

industry. issues are mailed to consumers looking to remodel, redesign or purchase homes, as

well as to trade professionals such as members of Asid, AiA, and iidA.

70,000circuLAtion

248,500reAdership

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full-serviCe Custom publishing

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• print and digital high impact unit concept and creation

• photography for special events

digital advertising

• online advertising on modernLuxury.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via dedicated emails deployed to our curated consumer and trade list.

• mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated facebook fans and twitter followers, as well as instagram

events & promotion

• event creation—exclusively tailored events for highly targeted luxury consumers as well as the design trade

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. Modern luxury interiors offers advertisers

affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

a 360-degree platform for

branding impact

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e d i t o r i a l

in-the-knoW ultimate access

to a luxury lifestyle

p r o d u C t i o n s C h e d u l e

spring 2014 aD CLOsE: MaR 1 | MaTERIaLs DUE: MaR 1 | ON saLE: aPR 15

summer 2014 aD CLOsE: JUN 1 | MaTERIaLs DUE: JUN 1 | ON saLE: JUL 15

fall 2014 aD CLOsE: sEP 1 | MaTERIaLs DUE: sEP 1 | ON saLE: OCT 15

winter 2015 aD CLOsE: DEC 1 | MaTERIaLs DUE: DEC 1 | ON saLE: JaN 15, 2015

e d i t o r i a l p l at f o r m

catering to the most discriminating and design-conscious readers, Modern luxury interiors texAs showcases the latest design trends, profi les texas’ top tastemakers and offers a behind-the-door look at some of the state’s most enviable addresses.

in-housefrom current obsessions and noteworthy books to local intel and personality profi les, home front gives our readers insight into the latest home trends and the stylemakers behind them.

house party discover the boldface names behind the velvet ropes and inside the hottest galas. gain access into your city’s best and most exclusive design-driven events in these star-studded pages.

interior monologue get the unique points of view of the most intriguing personalities on texas’ design scene—the power players in art, culture, décor and real estate. interior monologue profi les the people everyone is—or will be—talking about.

home & design features• Intimate glimpses inside the state’s best homes• Insights and forecasts from top interior decorators and realtors• Field guides to the chicest home shops• The latest design trends, curated by local tastemakers and our editors• Road maps to out-of-town design excursions• Resource guides to the best showrooms and vendors• Coverage of eco-friendly and sustainable trends from the design world

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a d v e r t i s e r s

modern luxury interiors texAs’distinguished

brand partners

Adora furniture (grand)Adriana hoyos

Alexis hunter and AssociatesAllan knight & Assoc.

Allied stoneAlyson Jon interiors

Angela BallAntique drapery rod co.

Anything But plainAquaterra outdoor

environmentsArea 25

Art from the World galleryAvis frank galleryBack row Antiques

Banks fine ArtBellacasa design

Bernadette schaeffl erBest Buy

Billiard factoryBoxwood Antiques

Brass maiden Brown

By design interiorsc3 presents

cabinet innovationscalico corners

california closetscantoni

capital distributingcarl moore Antiques

caught my fancyclaytonhill greenhouse

cosentino north Americacraighead green gallery

dahlgren duckdallas Auction gallery

dallas extreme daltile

deborah colton gallerydelivery Limiteddesign house

design servicesdick clark Architecture

dr. James Boyntonduxiana dallas

dwell with dignityeggersmann

eklektik interiorselima designs

farzin rugs, inc.found

four seasons sunrooms & Windowsgarrity design group

gary riggs homeglen Boudreaux & Associates

gottesman residential

real estate granite transformations

gremillion & co. fine Artharris gallery

hill design + galleryhorizon tile

houston design centerhouston modern market

iBB design groupinside and out Antiques

into the gardenJ. douglas design

James JensenJanus design

Jdh upholsteryJenn-Air

Jimmy cardenasJohn robert clark

kay o’toole Antiques ken kehoe & company

kitchen and Bath conceptsL pearson designs

La nova tileLaura Lee clark interiors

Laura rathe fine ArtLaura u

Legrand adorneLiliana Bloch gallery/

the public trust

Lily Lane homeLucas eilers

Lucinda Loya interiorsLuminArte design LLc

madison Lilymartin & martin design

matrix design companiesmcmurtrey gallerymeredith o’donnell

mitchell gold + Bob Williamsnapa home

nestnicole Longnecker gallery

old texas Woodpanache interiorspark place motors

patina storespeveto gallery

pierce - decorative hardware & plumbing

punita valambhia interiorsralph randall

read contemporaryrug mart ruibal’ssamsung

sarita Ackerman modern Artscott & coonerselect comfort

settlement goods & design

settlers hardware

sheila Lyon interior design

sliding door company

smink

southlake general contractors

starlight home theater and Beyond

ten + 3

teresa reissig interiors

teri pugh studio

texas sun and shade

thalia engineering studio

the hastens store dallas

the rug company

tile Zone

timothy oulton

tko Associates

tLc contract group, LLc

W.o.W.

Wade Wilson Art

William campbell contemporary Art

Wimberley glassworks

Wood-mode

Wow! playspaces

Zuri

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t h e m o d e r n l u x u ry

n e t w o r k

national reach,

community expertise

modern Luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in America. Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern Luxury excels in capturing the urbane metropolitan lifestyle. modern Luxury

benefits from the management services of cumulus media. As the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.