aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS...
Transcript of aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS...
aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS TEXAS:houston mAgAZine | modern Luxury dALLAs | modern Luxury Brides dALLAs | modern Luxury Brides houston
3 0 9 0 o L i v e s t W e s t v i c t o r y p L A Z A s u i t e 4 3 0 d A L L A s , t x 7 5 2 1 9
4 2 0 3 y o A k u m B Lv d s u i t e 3 0 0 h o u s t o n , t x 7 7 0 0 6
Modern luxury interiors texAs is texas’ premier upscale home and design publication. design-savvy homeowners and industry insiders alike look to Modern luxury interiors texAs for trend forecasts,
chic shopping tips and revealing peeks behind the doors of the most prestigious addresses in the state. As part of the award-winning modern Luxury network of regional publications, Modern luxury interiors
texAs is able to deliver cutting-edge content that consistently engages the cultured reader. And thanks to a renowned team with its pulse on the market, interactive multi-platform brand extensions and unrivaled events,
Modern luxury interiors texAs excels in capturing the urbane, metropolitan lifestyle, making it a valuable partner for companies wishing to reach the state’s most infl uential consumers.
t h e m a g a z i n e
modern luxury interiors
texAs delivers the luxury market &
design trade like no other
Luxury LifestyLe, AffLuent infLuencers, the Best neighBorhoods.
We reach our print audience with an unmatched blend of direct residential mail, industry direct mail, controlled commercial, newsstand and event distribution throughout texas.
this happens selectively in only the top neighborhoods and retail zones, and delivers an unparalleled audience of consumers, design trade, developers and real estate professionals.
We host and support some of the leading home & design consumer and trade events throughout the state.
We are the magazine of choice for the finest luxury brands and the influencers in our community
and the design community.
We have a higher number of App doWnLoAds and more interaction with our apps than any
other local luxury lifestyle magazine. our extensive emAiL database and a thriving social
network of active fAceBook fans and tWitter and instAgrAm followers further enhance our
digital engagement with readers.
[digital savvy] C o n t e n t t h at e n g a g e s a f f l u e n t, e d u C at e d C o n s u m e r s
sources: ipsos mendelsohn 2012 Affluent Adults hhi $100k+; 2011 gfk mri modern Luxury texas network reader profile study, Audience $150k+
$389,050 AverAge househoLd income
hoLd coL L ege degrees : 82%hoLd post-grAd degrees: 33%
hAve visited or contActed
An Advertiser79%
w h o i s r e a d i n g m o d e r n l u x u ry
i n t e r i o r s t e x a s ?
appealing to the most active luxury consumer
the basiCsmALe/femALe ..................................................................40%/60%AverAge Age .............................................................................44coLLege grAd ........................................................................82% home ownershipoWn their primAry residence .............................................86% oWn A secondAry residence or investment property ............................................................23%oWn A vAcAtion/Weekend home or timeshAre .........................................................................20%
spending habitshAd remodeLing done in pAst yeAr ..................................39%pLAn to mAke home improvements this yeAr ..................32% purchAsed home décor/AppLiAnces in pAst yeAr ...........59%
affluenCeAvg. househoLd income ............................................$389,050Avg. net Worth .........................................................$2,869,400Avg. home vALue ....................................................... .$1,013,950
taking aCtionAs A result of reAding modern Luxury interiorsvisited or contActed An Advertiser .................................79% visited An Advertiser’s WeBsite ...........................................46%mAde A purchAse ..................................................................49%
source: 2011 gfk mri modern Luxury texas network reader profile study, Audience $150k. AAm Audited.
$16,900AverAge modern Luxury reAders spent on home
remodeLing
61%of reAders WiLL use
A LocAL modern Luxury puBLicAtion As A source for
home design ideAs.
d i s t r i b u t i o n
targeting the most affluent
consumers and leading
industry professionals in texas and
beyond
source: 2011 gfk mri modern Luxury texas network reader profile study, Audience $150k. AAm Audited.
40%Controlled CommerCial
With direct drops throughout the design district in dallas, san Antonio, Austin, the dch and houston design center in houston, and covering
texas in major real estate brokerages, model home/sales centers, design showrooms, galleries, and exclusive racking in private air terminals, these
public place copies add significant reach to our audience.
30%targeted residential & industry mail
these copies are direct mailed to select lists culled from top design firms, high-end real estate developers, architectural firms
and design-conscious consumers.
15%trade shows, events & promotions
our magazines will always be at the most exclusive home design and industry partnership events. industry event partners include Asid, AiA,
dwell with dignity dallas and decorative center houston.
15%seleCt newsstand
distribution at select newsstand locations including Whole foods, central market, Barnes & noble, airport and other boutique newsstand placement
ensures we reach the most affluent design-conscious consumer.
★ digital distribution
tablet devices and smartphones are reinventing how our readers consume content. Accordingly, Modern luxury interiors texAs
is available in app and digital formats.
o u r m o d e l
Modern luxury interiors’ unique target mail blend allows unparalleled distribution to both consumers and the design
industry. issues are mailed to consumers looking to remodel, redesign or purchase homes, as
well as to trade professionals such as members of Asid, AiA, and iidA.
70,000circuLAtion
248,500reAdership
full-serviCe Custom publishing
• custom print and digital ad design services
• custom print and digital advertorial layout design, photography and creation
• print and digital high impact unit concept and creation
• photography for special events
digital advertising
• online advertising on modernLuxury.com and through custom–designed microsites and videos
• digital editions with interactive links and enhanced advertising options
• email marketing via dedicated emails deployed to our curated consumer and trade list.
• mobile apps with customized in-app interactivity
• social media campaigns reaching our dedicated facebook fans and twitter followers, as well as instagram
events & promotion
• event creation—exclusively tailored events for highly targeted luxury consumers as well as the design trade
• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• event sponsorships that leverage our high-profi le local and national partnerships. Modern luxury interiors offers advertisers
affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.
m a r k e t i n g
a 360-degree platform for
branding impact
e d i t o r i a l
in-the-knoW ultimate access
to a luxury lifestyle
p r o d u C t i o n s C h e d u l e
spring 2014 aD CLOsE: MaR 1 | MaTERIaLs DUE: MaR 1 | ON saLE: aPR 15
summer 2014 aD CLOsE: JUN 1 | MaTERIaLs DUE: JUN 1 | ON saLE: JUL 15
fall 2014 aD CLOsE: sEP 1 | MaTERIaLs DUE: sEP 1 | ON saLE: OCT 15
winter 2015 aD CLOsE: DEC 1 | MaTERIaLs DUE: DEC 1 | ON saLE: JaN 15, 2015
e d i t o r i a l p l at f o r m
catering to the most discriminating and design-conscious readers, Modern luxury interiors texAs showcases the latest design trends, profi les texas’ top tastemakers and offers a behind-the-door look at some of the state’s most enviable addresses.
in-housefrom current obsessions and noteworthy books to local intel and personality profi les, home front gives our readers insight into the latest home trends and the stylemakers behind them.
house party discover the boldface names behind the velvet ropes and inside the hottest galas. gain access into your city’s best and most exclusive design-driven events in these star-studded pages.
interior monologue get the unique points of view of the most intriguing personalities on texas’ design scene—the power players in art, culture, décor and real estate. interior monologue profi les the people everyone is—or will be—talking about.
home & design features• Intimate glimpses inside the state’s best homes• Insights and forecasts from top interior decorators and realtors• Field guides to the chicest home shops• The latest design trends, curated by local tastemakers and our editors• Road maps to out-of-town design excursions• Resource guides to the best showrooms and vendors• Coverage of eco-friendly and sustainable trends from the design world
a d v e r t i s e r s
modern luxury interiors texAs’distinguished
brand partners
Adora furniture (grand)Adriana hoyos
Alexis hunter and AssociatesAllan knight & Assoc.
Allied stoneAlyson Jon interiors
Angela BallAntique drapery rod co.
Anything But plainAquaterra outdoor
environmentsArea 25
Art from the World galleryAvis frank galleryBack row Antiques
Banks fine ArtBellacasa design
Bernadette schaeffl erBest Buy
Billiard factoryBoxwood Antiques
Brass maiden Brown
By design interiorsc3 presents
cabinet innovationscalico corners
california closetscantoni
capital distributingcarl moore Antiques
caught my fancyclaytonhill greenhouse
cosentino north Americacraighead green gallery
dahlgren duckdallas Auction gallery
dallas extreme daltile
deborah colton gallerydelivery Limiteddesign house
design servicesdick clark Architecture
dr. James Boyntonduxiana dallas
dwell with dignityeggersmann
eklektik interiorselima designs
farzin rugs, inc.found
four seasons sunrooms & Windowsgarrity design group
gary riggs homeglen Boudreaux & Associates
gottesman residential
real estate granite transformations
gremillion & co. fine Artharris gallery
hill design + galleryhorizon tile
houston design centerhouston modern market
iBB design groupinside and out Antiques
into the gardenJ. douglas design
James JensenJanus design
Jdh upholsteryJenn-Air
Jimmy cardenasJohn robert clark
kay o’toole Antiques ken kehoe & company
kitchen and Bath conceptsL pearson designs
La nova tileLaura Lee clark interiors
Laura rathe fine ArtLaura u
Legrand adorneLiliana Bloch gallery/
the public trust
Lily Lane homeLucas eilers
Lucinda Loya interiorsLuminArte design LLc
madison Lilymartin & martin design
matrix design companiesmcmurtrey gallerymeredith o’donnell
mitchell gold + Bob Williamsnapa home
nestnicole Longnecker gallery
old texas Woodpanache interiorspark place motors
patina storespeveto gallery
pierce - decorative hardware & plumbing
punita valambhia interiorsralph randall
read contemporaryrug mart ruibal’ssamsung
sarita Ackerman modern Artscott & coonerselect comfort
settlement goods & design
settlers hardware
sheila Lyon interior design
sliding door company
smink
southlake general contractors
starlight home theater and Beyond
ten + 3
teresa reissig interiors
teri pugh studio
texas sun and shade
thalia engineering studio
the hastens store dallas
the rug company
tile Zone
timothy oulton
tko Associates
tLc contract group, LLc
W.o.W.
Wade Wilson Art
William campbell contemporary Art
Wimberley glassworks
Wood-mode
Wow! playspaces
Zuri
t h e m o d e r n l u x u ry
n e t w o r k
national reach,
community expertise
modern Luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in America. Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern Luxury excels in capturing the urbane metropolitan lifestyle. modern Luxury
benefits from the management services of cumulus media. As the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.