55 DEGREES NORTH

PILGRIM STREET

NEWCASTLE UPON TYNE

NE1 6BF

T +44 (0) 191 241 7000

F +44 (0) 191 241 7002

E info@think.eu

T +44 (0) 207 504 6000

F +44 (0) 207 504 6002

E info@think.eu

8-14 VINE HILL

LONDON

EC1R 5DX

DATE

VERSION

AUTHOR

Mon Dec 01 2014

1

SARA WOODMAN

ALJ TOYOTA

Content modules

Content modules

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COPYRIGHT © 2014 THINK LIMITED. REGISTERED OFFICE: 55 DEGREES NORTH, PILGRIM STREET, NEWCASTLE UPON TYNE NE1 6BF. REGISTERED IN ENGLAND NO: 4573723

This document lists the content types and elements for each module within the vehicles section. It's aim is to breakdown the content and provide a structure for copywriting and translation.

Content type

ContentElement

Word count guideWhere needed, word count guides have been indicated. These are a guide to help create the best amount of copy for the design, but it is not a strict rule.

Vehicles

3 of 16

COPYRIGHT © 2014 THINK LIMITED. REGISTERED OFFICE: 55 DEGREES NORTH, PILGRIM STREET, NEWCASTLE UPON TYNE NE1 6BF. REGISTERED IN ENGLAND NO: 4573723

Section

Commercial Vans SUV Passenger

Header

Footer

Vehicles

2014 models still available Explore now

Tag line and brief description of the model over a couple of lines

RAV 42015

Price from:

SR126,000

Tag line and brief description of the model over a couple of lines

Fortuner2015

Price from:

SR126,000

Tag line and brief description of the model over a couple of lines

FJ Cruiser2015

Get in touch

Price from:

SR 124,000

Leasing offer Free Gift

Year Title

Price

Model list item

Image

Short description

Offers

Title

Price

Model list item

Image

Short description

Title

Price

Model list item

Image

Short description

Year

Year

Title

Word count guide(This is a guide rather than a fixed rule)

Model list item: Short description: Around 10 to 15 words

Model list item: Short description: Around 10 to 15 words

Model list item: Short description: Around 10 to 15 words

Template: T2

Model overview

Specifications Grades & Prices Features

FJ Cruiser

FeaturesIntroduction copy to features section

2014 FJ Cruiser still available Explore now

Grades and pricesIntroduction copy to grades section

SpecificationsIntroduction copy to specifications table

Campaign titleCampaign tag line or short description

Footer

Header

FJ Cruiser from SR12000

2015

Adventure with no boundaries

Get a Brochure

Get in touch

Leasing offer Free Gift Free Maintainance

Model Overview

4 of 16

COPYRIGHT © 2014 THINK LIMITED. REGISTERED OFFICE: 55 DEGREES NORTH, PILGRIM STREET, NEWCASTLE UPON TYNE NE1 6BF. REGISTERED IN ENGLAND NO: 4573723

Year

Title

Price

Model

Image

Tag line

Offers

Title Campaign

Image

Short description

Title

Section introduction:

Features

Image

Short description

Title

Section introduction:

Grades

Image

Short description

Title

Section introduction: Specifications

Image

Short description

Title

Word count guide(This is a guide rather than a fixed rule)

Feature title: 2-5 wordsFeature description: Maximum 30 words

Tag line: About 5 words

Title: Same as Title of page this links toShort description: Around 10 - 15 words

Title: Same as Title of page this links toShort description: Around 10 - 15 words

Title: Same as Title of page this links toShort description: Around 10 - 15 words

Brief description: About 20-25 wordsA stand-out from the crowd car for the adventurous of mind and body.

Short description

Model

Template: T3a

Model Features (overview)

Specifications Grades & Prices Features

FJ Cruiser

Performance

Safety

Exterior

Interior

Copy about tis category of the FJ Cruiser.

Continues over two - three lines of text.

Copy about tis category of the FJ Cruiser. Continues

over two - three lines of text.

Copy about tis category of the FJ Cruiser.

Continues over two - three lines of text.

Copy about tis category of the FJ Cruiser. Continues

over two - three lines of text.

Header

Footer

Download a Brochure

Get in touch

Title

Section Introduction:

Feature category 3

Image

Short description

Title

Section Introduction:

Feature category 4

Image

Short description

Title

Section Introduction:

Feature category 2

Image

Short description

ModelTitle

Word count guide(This is a guide rather than a fixed rule)

Section introductionTitle: Same as Title of page it links toShort description: Around 10 - 15 words

Features PageTitle

Section introductionTitle: Same as Title of page it links toShort description: Around 10 - 15 words

Section introductionTitle: Same as Title of page it links toShort description: Around 10 - 15 words

Section introductionTitle: Same as Title of page it links toShort description: Around 10 - 15 words

Template: T3b

Model Features (overview)

5 of 16

COPYRIGHT © 2014 THINK LIMITED. REGISTERED OFFICE: 55 DEGREES NORTH, PILGRIM STREET, NEWCASTLE UPON TYNE NE1 6BF. REGISTERED IN ENGLAND NO: 4573723

Title

Section Introduction:

Feature category 1

Image

Short description