Aligning IT with Business Goals Through SOA · 2 SOA on your terms and our expertise IBM SOA...
Transcript of Aligning IT with Business Goals Through SOA · 2 SOA on your terms and our expertise IBM SOA...
© 2008 IBM Corporation
IBM SOA Architect Summit
Keynote Presentation:
Aligning IT with Business Goals Through SOA
Garry GomersallSOA Business Executive North-East EuropeIBM Software
2 SOA on your terms and our expertise
IBM SOA Architect Summit
Agenda
� SOA in the context of Business Agility and Innovation
� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Methods & Best Practices
� SOA Governance
� What’s Next for SOA
� Summary
3 SOA on your terms and our expertise
IBM SOA Architect Summit
Human Capital
Study
CFO Study
CEO Study
A view from over 2500 CXO’s
Change…the greatest challenge and greatest opportunity for CEOsIs Your Architecture Ready?
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IBM SOA Architect Summit
Cost cutting & survival
Different business scenarios driving to the same core strategic need
Innovation & growth
AGILITY
Top CFO concerns in enabling the business to be more agile, responsive and competitive:
� Driving cost reduction� Identifying and executing growth strategies
IBM Global CFO Study 2008
Business Success Depends Upon Your Ability to Master Agility
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IBM SOA Architect Summit
� Flexible cost effective processes
� Cost control through end-to-end connectivity
� Deliver reusable assets–maximizing return on IT investments
� Empower the business and differentiate products and service
� Faster time to value though increased alignment between Business & IT
� Grain greater visibility and control across processes, and applicatoins
Cost cutting & survival Innovation & growth
Achieve Greater Agility Through Service Orientation
SOA on your terms and our expertise
IBM SOA Architect Summit
Success requires the alignment of business & IT
BusinessArchitecture
Business Processes
SOA Foundation & Infrastructure
Reach Service Orientation From Multiple Onramps…
7 SOA on your terms and our expertise
IBM SOA Architect Summit
Software platforms based on business specificusage pattern:
� Standards-based industry-specific extensions� Business Partner-provided assets� Lowers project risk and cost� Accelerates adoption of industry standards
Available Now:
� Telecommunications
� Energy & Utilities
� Retail
� Banking
� Financial Markets
� Automotive
� Electronics
� Aerospace & Defense
� Chemicals & Petroleum
� Healthcare
Coming Soon:
� Manufacturing Integration
� Media Hub
� Network Centric Operations
� Customs, Ports and Borders
� Insurance Process Automation
� Core Banking Renovation
Framework Coverage Across Industries
Industry Frameworks Accelerate Service Orientation
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The Smart SOATM
Approach Advances Capabilities for Increased Alignment
ExtendEnd-to-End Transform Adapt
Dynamically
Monitor, Predict and ActContinuously Optimize
IT
Business
Faster Value with SOA Entry Points
*Source: London School of Economics – McKinsey survey and analysis of 100 companies in France, Germany, UK and US
Model and SimulateRapidly Deploy and Change
Aligned IT and Business result in DOUBLE the productivity gains of isolated business and IT efforts*
Business PolicyBusiness Events Processing
Detect correlations in business tasks to make earlier & more intelligent
decisions
Determine & execute correct actions based on business
conditions … not hard coded rules
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“SOA Has Dramatically Grown in Popularity”According to Gartner, Inc.
� SOA will be used in more than 50 percent of new mission-critical operational applications and business processes designed in 2007and in more than 80 percent by 2010.
� SOA … will rapidly become the architectural foundation for virtually every new business-critical application.
� SOA has dramatically grown in popularity, and adoption has expanded across vertical industries, geographies and organization sizes.
� The practical benefits of a well-implemented SOA are greater adaptability, faster time to deployment and lower costs for application development and integration.
Gartner Press Release: “Gartner Says SOA Will Be Used in More Than 50 Percent of New Mission-Critical Operational Applications and Business Processes Designed in 2007” April 25, 2007
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Technical
Business
Source: IBM Institute for Business Value Study
97%
Improved flexibility
100%
Increased revenue
51%
71%
Reduced risk
What Benefits Are Organizations Seeing With SOA?
Cost savings
Benefits Reported by Leading Edge Adopters of SOA
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Business Process Management
Service Oriented Architecture (SOA)
Business & IT Align Through BPM & SOA To Drive Specific Business Outcomes
Business & IT Alignment:
SOA Governance
Application View: Composite Business Services
Claims
F & ACRM
New Customer
Check Availability
Order
Business Outcome
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IBM SOA Architect Summit
Business Process Management Business Outcome
Application View: Composite Business Services
Service Oriented Architecture (SOA)
Business & IT Align Through BPM & SOA To Drive Specific Business Outcomes
Business & IT Alignment:
SOA Governance
Claims
F & ACRM
New Customer
Check Availability
Order
HOW ?
WHY ?WHAT ?
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Foundational ExtendEnd-to-End Transform
AdaptDynamically
SOA Spans a Continuum From Basic to Advanced Aligning Service Oriented Approaches
Smart SOA is about leveraging SOA principles at various levels to derive business value, applying them in a way that can grow as your needs evolve
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Technology becomes invisible
IT for strategic advantage and business model
innovation
End-to-end business process management
to innovate and optimize
Focused, proven, high-ROI projects
Value to IT
Foundational ExtendEnd-to-End Transform
AdaptDynamically
Based on 5700 customers using our SOA offerings
Value to Business
Greater agility in specific,
departmental business areas
Optimization and innovation across
end-to-end business processes
Business model innovation to support the
Globally Integrated Enterprise
Predictive business
automatically responding to market forces
>80%<80%<40%<10%% functions
expressed as services
% of services reused >50%<50%<20%<5%
Scope Collaboration within a line of business
Coordination across lines of
business
Enterprise-wide organizational cooperation
Enact significant shifts without direct
IT involvement
Distinct Value …Regardless of Where You Choose to Engage
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Agenda
� SOA in the context of Business Agility and Innovation
� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Methods & Best Practices
� SOA Governance
� What’s Next for SOA
� Summary
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IT’s Architectural Evolution: Making IT More Responsive
Services(SOA)
MonolithicArchitectures
Pre 1950’sTo 1960’s
1970’s to mid 1980’s
Mid 1990’s toEarly 2000’s
Today Late 1990’s
Sub-routines/Remote
ProcedureCalls
RemoteObject
Invocation
MessageProcessing EAI / ORBs
1980’s toMid 1990’s
Increasing Modularity to Achieve Flexibility
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Monolithic Business Applications – built historically� Must periodically synchronize on inventory information� Pricing information into each inserted differently based on application structure� No common customer database, inventory or flexibility in business processes
Sales Orders& Supply
Chain
Older Architectures Do Not Support FlexibilityRequired by Current Business Environments
Pricing
WebOrders
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Services defined as units of business logic, but…� Flow of control – bound into service logic� Transformation of data formats bound into service logic� Tight coupling between components makes them fragile
Inventory
SalesOrders
Shipments
CustomersPricing
Web Orders
Component-based Architecture is Not Enough
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Services defined as units of business logic separated from…� Flow of control and routing� Data transformation and protocol transformation
Inventory
SalesOrders
Shipments
CustomersPricing
Web Orders
Service Oriented ArchitectureMoves IT Logic Out of Services
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“SOA is the next-wave architecture to drive the evolution of IT.”Alex Cullen
Principal Analyst for IT Management, Forrester Research
� Standards have been widely adopted
� Software is mature and available
� Governance is well-defined
� Best practices are in place
Why SOA Now?
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IBM SOA Architect Summit
Interaction Services Information Services
Partner Services Business App Services Access Services
DevelopmentServices
Management Services
Infrastructure Services
Enables collaboration between people, processes &
information
Manages diverse data and content in a unified
manner
Connect with trading partners
Build on a robust, scaleable, and secure services environment
Facilitate interactions with existing information and
application assets
Integrated environment
for design and creation of
solution assets
Manage and secure
services, applications &
resources
Optimizes throughput, availability and utilization
App
s &
In
fo A
sset
s
Process Services
Business ServicesSupports enterprise business process and
goals through businesses functional service
Enterprise Service Bus
Orchestrate and automate business processes
SOA Reference ArchitectureSupporting the SOA Lifecycle
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� When selecting SOA projects, focus on solving specific business problemsas part of an evolving enterprise architecture
� IBM has a variety of assets and best practices around the SOA entry points, based on our extensive experience with customers
People Entry Point:Interaction and Collaboration
Reuse Entry Point:Creating and reusing
proven, high-value assets
Information Entry Point:Information as a Service
Process Entry Point:Process Automation
Connectivity Entry Point:Securely and flexibly interconnecting
Leverage SOA Experience and Best Practices The SOA Entry Points
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Service-Oriented Architecture
Composite ServiceAtomic ServiceRegistry
Data A
rchitecture and Business Intelligence
QoS
, Security, M
anagement, and
Monitoring Infrastructure
Service
Integration (Enterprise S
ervice Bus A
pproach)
consumers
business processesprocess choreography
servicesatomic and composite
service components
operational systems
Service C
onsumer
Service P
rovider
AJAX Portlets WSRP B2B Other
OOApplication
CustomApplication
PackagedApplication
Governance
An SOA is composed of multiple layers…services need to connect end-end
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FoundationalExtend
End to end Transform AdaptDynamically
Process Integrity
Process Integrity Takes SOA to the Next LevelEnabling Integrity of Transactions, Interactions and Information
SOA Entry Points
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Security Quality of Service
Process Automation (Choreography, Flow Control)
Connectivity (ESB, Messaging, Adapters, Registry/Repository, Standards)
End
-to-
end
Pro
cess
In
tegr
atio
n
CRM Supply Chain (internal)
FinancialSupply Chain (external)
Application A Application B Application C Application D
Critical end-to-end processes require an SOA environment that can provide:� Full transactional support across distributed systems� Automated compensation and resynchronization� Recovery at all levels (service bus, application, database, server…)� Enterprise-class scalability to handle 1000’s service calls per minute
Process Integrity is Critical to Advanced SOA ProjectsTo Achieve Business Agility without Sacrificing Integrity
SOA on your terms and our expertise
IBM SOA Architect Summit
�Gather requirements
�Model & Simulate�Design
�Discover�Construct & Test�Compose
�Integrate people�Integrate processes�Manage and integrate information
�Manage applications & services
�Manage identity & compliance
�Monitor business metrics
�Financial transparency�Business/IT alignment�Process control
SOA Lifecycle
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IBM SOA Architect Summit
Business Model
Processes
IT Applications
IT Infrastructure
IT Transformation
Start
Business Transformation
Start
People Productivity
Start
Information as Service
StartBusiness Process Management
Start
Application Reuse
Start
ApplicationConnectivity
Start
Infrastructure Modernization
Start
SOA Roadmap & Governance
Start
9 Entry Points for a SOA Transformation, allow companies to identify the individually best suited starting point
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IBM has techniques to help accelerate business innovation
OutcomeIBM techniqueBusiness priority
Developing the business case for transformation by creating a logical representation of a business, making it easier to analyze business process performance and define differentiating components
Component Business Modeling ServicesSM
Drive growth and achieve differentiation by leveraging core competencies
An SOA design recommendationthat includes a detailed description of the SOA service model and solution architecture
Service-Oriented Modelingand Architecture
Develop a flexible set of business-aligned IT services that collectively fulfill an organization’s business processes and goals while leveraging existing IT assets
Identify the pain points for the
scoped projects Identify the Gaps
and build the SOA Roadmap
SIMM- Service Integration Maturity Model
Assess current SOA adoption maturity level of the organization to make it run as an integrated and seamless part of the business SIMM
CBM
SOMA
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Strategy
Tactics
Execution
CustomerRelationship
Manufacturing Supply Chain &Distribution
BusinessAdministration
Category/Brand Strategy
Brand P&L Management
Matching Supply and Demand
Marketing Development & Effectiveness
Product Ideation
Marketing Execution
Product Directory
Category/Brand Planning
Assessing Customer Satisfaction
Customer Insights
Account Management
Value-Added Services
Customer Account Servicing
Retail Marketing Execution
Customer Directory
Manufacturing Strategy
Supplier Relationship Management
Production and Materials Planning
Manufacturing Oversight
Supplier Control
Make Products
Plant Inventory Management
Manufacturing Procurement
Assemble/Pkg. Products
Distribution Oversight
Distribution CenterOperations
Transportation Resources
En route Inventory Management
Inbound Logistics
Corporate Strategy
Alliance Management
Line of Business Planning
Business Performance Management
External Market Analysis
Organization and Process Design
Legal and Regulatory Compliance
Treasury and Risk Management
Facilities and Equipment Management
IT Systems and Operations
HR Administration
Customer Relationship Strategy
Customer Relationship Planning
Supply Chain Strategy
Supply Chain Planning
Outbound Logistics
Accounting and GL
Indirect Procurement
Corporate Planning
Concept/Product Testing
Product Development
Product Management
Consumer ServiceIn-store Inventory Mgmt
Product Management
Strategy
Tactics
Execution
CustomerRelationship Manufacturing Supply Chain &
DistributionBusiness
AdministrationProduct
Management
Category/Brand Strategy
Brand P&L Management
Matching Supply and Demand
Marketing Development & Effectiveness
Product Ideation
Marketing Execution
Product Directory
Category/Brand Planning
Assessing Customer Satisfaction
Customer Insights
Account Management
Value-Added Services
Customer Account Servicing
Retail Marketing Execution
Customer Directory
Manufacturing Strategy
Supplier Relationship Management
Production and Materials Planning
Manufacturing Oversight
Supplier Control
Make Products
Plant Inventory Management
Manufacturing Procurement
Assemble/Pkg. Products
Distribution Oversight
Distribution CenterOperations
Transportation Resources
En route Inventory Management
Inbound Logistics
Corporate Strategy
Alliance Management
Line of Business Planning
Business Performance Management
External Market Analysis
Organization and Process Design
Legal and Regulatory Compliance
Treasury and Risk Management
Facilities and Equipment Management
IT Systems and Operations
HR Administration
Customer Relationship Strategy
Customer Relationship Planning
Supply Chain Strategy
Supply Chain Planning
Outbound Logistics
Accounting and GL
Indirect Procurement
Corporate Planning
Concept/Product Testing
Product Development
Product Management
Consumer ServiceIn-store Inventory Mgmt
What it is:� Analytical technique that breaks business functions into a structured collection of components � Identifies services that are differentiating by applying objective evaluation criteria � Generates views (“heat maps”) that show where transformation opportunities lie� Develops business case for IT and business transformation opportunities
Component Business Modeling ServicesSM (CBM)Summary
What it entails:� In-depth analysis of enterprise structure
and component processes� 70 IBM proprietary templates for 17 industries and
sub-industries� Collaborative, consultative engagement� Typically spans 3-4 months
What you can expect to get out of it:� A business case for transformation� Component Business Map with logical
description of business functions, highlighting those which could provide competitive differentiation
� Transformational map that suggests which projects to tackle first to achieve desired results
CBM
* Example of a CBM map for a consumer products company
Strategy
Tactics
Execution
CustomerRelationship
Manufacturing Supply Chain &Distribution
BusinessAdministration
Product Management
Category/Brand Strategy
Brand P&L Management
Matching Supply and Demand
Marketing Development & Effectiveness
Product Ideation
Marketing Execution
Product Directory
Category/Brand Planning
Assessing Customer Satisfaction
Customer Insights
Account Management
Value-Added Services
Customer Account Servicing
Retail Marketing Execution
Customer Directory
Manufacturing Strategy
Supplier Relationship Management
Production and Materials Planning
Manufacturing Oversight
Supplier Control
Make Products
Plant Inventory Management
Manufacturing Procurement
Assemble/Pkg. Products
Distribution Oversight
Distribution CenterOperations
Transportation Resources
En route Inventory Management
Inbound Logistics
Corporate Strategy
Alliance Management
Line of Business Planning
Business Performance Management
External Market Analysis
Organization and Process Design
Legal and Regulatory Compliance
Treasury and Risk Management
Facilities and Equipment Management
IT Systems and Operations
HR Administration
Customer Relationship Strategy
Customer Relationship Planning
Supply Chain Strategy
Supply Chain Planning
Outbound Logistics
Accounting and GL
Indirect Procurement
Corporate Planning
Concept/Product Testing
Product Development
Product Management
Consumer ServiceIn-store Inventory Mgmt
Strategy
Tactics
Execution
CustomerRelationship
Manufacturing Supply Chain &Distribution
BusinessAdministration
Product Management
Category/Brand Strategy
Brand P&L Management
Matching Supply and Demand
Marketing Development & Effectiveness
Product Ideation
Marketing Execution
Product Directory
Category/Brand Planning
Assessing Customer Satisfaction
Customer Insights
Account Management
Value-Added Services
Customer Account Servicing
Retail Marketing Execution
Customer Directory
Manufacturing Strategy
Supplier Relationship Management
Production and Materials Planning
Manufacturing Oversight
Supplier Control
Make Products
Plant Inventory Management
Manufacturing Procurement
Assemble/Pkg. Products
Distribution Oversight
Distribution CenterOperations
Transportation Resources
En route Inventory Management
Inbound Logistics
Corporate Strategy
Alliance Management
Line of Business Planning
Business Performance Management
External Market Analysis
Organization and Process Design
Legal and Regulatory Compliance
Treasury and Risk Management
Facilities and Equipment Management
IT Systems and Operations
HR Administration
Customer Relationship Strategy
Customer Relationship Planning
Supply Chain Strategy
Supply Chain Planning
Outbound Logistics
Accounting and GL
Indirect Procurement
Corporate Planning
Concept/Product Testing
Product Development
Product Management
Consumer ServiceIn-store Inventory Mgmt
Break down your business into its componentsDecide what’s differentiating vs. what’s simply operatingThen, analyze costs Finally, prioritize your transformation initiatives
Seek external provider/external utility
Consolidate and/or create internal utility
No action
Integrate and redesign
Strategic differentiation
Competitive parity
Basic
High capital area
High cost area
High cost & capital area
30 SOA on your terms and our expertise
IBM SOA Architect Summit
Silo ServicesComposite
ServicesVirtualizedServices
DynamicallyRe-Configurable
ServicesComponentizedIntegratedSilo ServicesComposite
ServicesVirtualizedServices
DynamicallyRe-Configurable
ServicesComponentizedIntegrated
Level 1 Level 4 Level 5 Level 6 Level 7Level 3Level 2Level 1 Level 4 Level 5 Level 6 Level 7Level 3Level 2
Applications
Methods
Organization
Infrastructure
Information
Business
Modules Services Virtualized Services
Dynamic Application Assembly;
context-aware invocation
ComponentsObjects
Structured Analysis &
Design
Service OrientedModeling
Service Oriented
Modeling for infrastructure
GrammarOrientedModeling
Component Based
Development
Object OrientedModeling
Ad hoc LOB IT Strategy &
Governance
Emerging SOA Governance
SOA and IT Infrastructure Governance Alignment
Governance Implemented
using automated Policies
Common Governance processes
Ad hoc Enterprise IT Strategy & Governance
SOA and IT Governance Alignment
Service Oriented Modeling
Applications composed of Composite Services
LOB Platform Specific
Project-based SOA
Environment
SOA Environment;
Sense & Respond
Context-awareEvent-based
Sense & Respond
Common Reusable
Infrastructure
PlatformSpecific
Application Specific
Information as a Service
Virtualized Information
Services
Semantic Data VocabulariesCanonical ModelsLOB or Enterprise
Specific
Enterprise Business Data Dictionary & Repository
Common SOA Environment
Isolated Business Line Driven
ComponentizedBusiness Provides
& ConsumesServices
Outsourced services; BPM
and BAM
Mix & match business capabilities
via context-aware services
Componentized Business
Business ProcessIntegration
Processes Provided& Consumed via
Composite Business services
Monolithic Architecture
Emerging SOA
Grid Enabled SOA
Dynamically Re-Configurable Architecture
ComponentArchitecture
Layered Architecture SOAArchitecture
The SIMM helps create an incremental SOA transformation roadmap
TodayHow Do
I Get Here?SOA Project
31 SOA on your terms and our expertise
IBM SOA Architect Summit
What it is:� A step-by-step method for assessing an organizations Services Integration maturity and identify the
required capabilities and initiatives to mature the organizations service integration maturity to the next level and the benefits achieved by transforming to the next level.
Service-Integration Maturity Model (SIMM)Summary
What it entails:� A 7 X 7 matrix with detail characteristics and
attributes to measure an organizations maturity in service integration.
� The assessment technique to define the As-is and To-be IT environment.
� Engagements range from 2 weeks to 8 weeks for defining a SOA Transformation Roadmap.
What you can expect to get out if it:
• Current IT Environment• To-Be IT Environment• The Gaps in current IT environment• SOA Transformation Roadmap
Silo ServicesComposite
ServicesVirtualizedServices
DynamicallyRe-Configurable
ServicesComponentizedIntegratedSilo ServicesComposite
ServicesVirtualizedServices
DynamicallyRe-Configurable
ServicesComponentizedIntegrated
Level 1 Level 4 Level 5 Level 6 Level 7Level 3Level 2Level 1 Level 4 Level 5 Level 6 Level 7Level 3Level 2
Applications
Methods
Organization
Infrastructure
Information
Business
Modules Services Virtualized Services
Dynamic Application Assembly;
context-aware invocation
ComponentsObjects
Structured Analysis &
Design
Service OrientedModeling
Service Oriented
Modeling for infrastructure
GrammarOrientedModeling
Component Based
Development
Object OrientedModeling
Ad hoc LOB IT Strategy &
Governance
Emerging SOA Governance
SOA and IT Infrastructure Governance Alignment
Governance Implemented
using automated Policies
Common Governance processes
Ad hoc Enterprise IT Strategy & Governance
SOA and IT Governance Alignment
Service Oriented Modeling
Applications composed of Composite Services
LOB Platform Specific
Project-based SOA
Environment
SOA Environment;
Sense & Respond
Context-awareEvent-based
Sense & Respond
Common Reusable
Infrastructure
PlatformSpecific
Application Specific
Information as a Service
Virtualized Information
Services
Semantic Data VocabulariesCanonical ModelsLOB or Enterprise
Specific
Enterprise Business Data Dictionary & Repository
Common SOA Environment
Isolated Business Line Driven
ComponentizedBusiness Provides
& ConsumesServices
Outsourced services; BPM
and BAM
Mix & match business capabilities
via context-aware services
Componentized Business
Business ProcessIntegration
Processes Provided& Consumed via
Composite Business services
Monolithic Architecture
Emerging SOA
Grid Enabled SOA
Dynamically Re-Configurable Architecture
ComponentArchitecture
Layered Architecture SOAArchitecture
SIMM
32 SOA on your terms and our expertise
IBM SOA Architect Summit
Business Innovation & Optimization Services
Dev
elop
men
tS
ervi
ces
IT S
ervi
ceM
anag
emen
t
Infrastructure Services
Business Services
Use
rB
usin
ess
Enterprise Service Bus
Interaction Services
Process Services Information Services
Partner Services
Business App Services
Access Services
Enables collaboration between people,
processes & information
Orchestrate and automate business
processes
Manages diverse data and
content in a unified manner
Connect with trading partners
Build on a robust, scaleable, and secure services environment
Facilitate interactions with existing information and application assets
IT Strategy
ProblemHandling and Resolution
Ope
rate
and
exe
cute
Tact
ics
(Dir
ect,
Rea
ct a
nd
Con
trol
)P
lann
ing
and
Ana
lysi
sO
pera
te a
nd e
xecu
teTa
ctic
s(D
irec
t, R
eact
and
C
ontr
ol)
Pla
nnin
g an
d A
naly
sis
New Product Development Sales
Customer Management
and Care
Billing and Collections
Provisioning& Fulfillment
Service Assurance
NetworkResource
Development
Develop New Markets and Products Acquire and Manage Customers Develop and Provide Network Services Manage Enterprise
Billing & Collections
Management
Fulfillment and resource
Planning
Technology and Resource
Strategy and Capacity Planning
Service Testing and
performance management
Rating Customer
Billing
BusinessManagement
Strategic Enterprise Planning
Marketing
Supplier/ Partner
Settlement and Billing
ServiceConfiguration,Activation and Disconnects
Resource Provisioning
Device and Supplier Order Management
CustomerSLA / QoS
Management
ServiceProblem
Management
ServiceManagement
Enable resource provisioning
(Engineering and Construction)
Network Resource
PerformanceManagement
Supplier/ Partner Problem
Reporting &Management
Supplier/ Partner
PerformanceManagement
Service Strategy and Readiness Planning
Product Portfolio Planning
Service Development
and Retirement
Customer Care Strategy
Account Planning
Partner Product Dev.
Strategy
Sales, Channel, and
AllianceManagement
Customer Contact Operations
Market and Brand
Strategy
Brand Management
Marketing Communicatio
ns, Advertising
and Promotion
Marketing Research and
Analysis
Product Development
and Retirement
Sales Channel Strategy
Execute Campaigns an d market fulfillment
Launch Product
Sales
Alliance Strategy
Fina
ncia
l and
Ass
et M
anag
emen
t
HR
Man
agem
ent
Pro
cure
men
t
Tech
nolo
gy M
anag
emen
t (IT
, R&
D, D
isas
ter R
ecov
ery)
Stakeholder Mgmt/ Legal and Regulatory
Customer Care
Management
Customer Analytics and
product matching
Order Handling
Inventory Management
Customer Interface Management
Supply Chain/Value Net Strategy
Sales Problem B&C
Loyalty and Retention
Sta
keho
lder
and
Ext
erna
l Rel
atio
ns M
anag
emen
t
CBM and SOA need to be connected to define a logical, and consistent, path for change. Service-Oriented Modeling and Architecture (SOMA) provides in-depth guidance on how to move from business models to the models required by an SOA.
Services
Services
ServicesServices
Services
Services
ServicesServices
ServicesServices
Services
SOA Solution Modeling
SOA Business Reference Architecture Model
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IBM SOA Architect Summit
�Top Down Approach – Business Requirements can be rendered as a Business Process Model
– Articulate and model the business intent as a process– Process model becomes an input for service design
�Bottom Up Approach – Existing IT assets are discovered and evaluated as possible services
– Identify existing components as candidate services– Assets can be transformed into service interfaces and
implementations
�Meet-In-The-Middle Approach – Identification of business goals and sub-goals
– Goals and sub-goals correlate to candidate services
�UML Profile for Software Services and RUP SOMA enforces discipline in designing software services
Service Oriented Analysis, Modeling, and Design
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IBM SOA Architect Summit
What it is:� A step-by-step method for creating a service-oriented architecture� Supports the delivery of a company’s core and differentiating business processes � Enables the identification, specification and realization of the services offered by the business and the
components that realize those services
Service-Oriented Modeling and Architecture (SOMA)Summary
What it entails:� A collaborative, consultative engagement,
which may include: SOA strategy, identification of the business services, SOA design, development and/or implementation
� Engagements range from 6 weeks to several months for strategy and planning, or longer if design and implementation are required
What you can expect to get out if it:� SOA design and transition recommendations� Detailed specifications of the SOA service
model components� SOA solution architecture
SOMA
<< Output to: SOA Implementation >>
RealizationDecisions
Specificationof Services, Components, Flows
Identificationof candidate Services and Flows
<< Input : Business Componentization & Analysis (e.g., CBM) >>
Steps in a SOMA approach
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IBM SOA Architect Summit
• Define a Service Model• Identify your services based on your business components• Specify the services and components accordingly• Make SOA realization decisions based on architectural
decisions
• Implement a Service Model• Develop a service-oriented architecture to support the
Componentized Business • Implement service based scoping policy for projects• Implement appropriate governance mechanism
• Break down your business into components• Decide what is strategically important, and what is just operations in
the value chain domains• Analyze the different KPIs attached to these components• Prioritize and scope your transformation projects
Business Architecture
SOA Realization
Service Modeling
Business-Aligned IT Architecture
Align business architecture and IT architecture
• Assess your current SOA adoption maturity level• Identify the pain points for the scoped projects• Define the As-Is environment for the scoped projects• Define the To-Be environment for the scoped projects• Identify the Gaps and build the SOA Roadmap
Assess & Plan
CBM
SIMM
SOMA
36 SOA on your terms and our expertise
IBM SOA Architect Summit
From Business Modeling to Implementation
� Component Business Model
� Heat maps� Business Processes� Business Process Models
� Reference Architecture� Services Model� Use Case Model, � Service Components, etc.
� Industry CBM Maps� Industry Imperatives�Business Solution Priorities� Leverage CBM Tool
�SOA based applications architecture
�Repeatable, Standard, Model driven development approach
�Service Oriented Modeling & Architecture (SOMA)
� Leverage SOA-Integration Framework
�Standards based
Functional Assets
Business Assets
Operational Assets
�Deployment Units�SOA Foundation
� Operational Model� Technical Transaction
Maps� Performance Model
Service Oriented Architecture
Solutions Realized on SOA Foundation
Component Business Model
37 SOA on your terms and our expertise
IBM SOA Architect Summit
Agenda
� SOA in the context of Business Agility and Innovation
� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Methods & Best Practices
� SOA Governance
� What’s next for SOA
� Summary
38 SOA on your terms and our expertise
IBM SOA Architect Summit
Agenda
� SOA in the context of Business Agility and Innovation
� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Methods & Best Practices
� SOA Governance
� What’s Next for SOA
� Summary
39 SOA on your terms and our expertise
IBM SOA Architect Summit
Extending the SOA Platform
Web 2.0 Platform SOA Foundation Business Services Platform
� Robust infrastructure for Enterprise QoS
� Service management and governance
� Facilitates creation of composite applications
� Enables dynamic, industry-specific business services
� Facilitates creation of next generation applications
� “Light weight” consumer platform
� Facilitates creation of user-defined situational service-based applications
40 SOA on your terms and our expertise
IBM SOA Architect Summit
Extending the SOA Consumer Platform: Web 2.0
Services
CompositeApplications
Mash-ups and Situational Applications
EmployeeCustomer
Partner
Web 2.0 Platform
41 SOA on your terms and our expertise
IBM SOA Architect Summit
Extending The SOA Provider Platform: Business Services
Business Services Platform
Service Oriented
Applications
Business Level Agility � Dynamic assembly and delivery of services
based on business context� Reusable building blocks at a business level� Incremental approach to business solutions that
lowers risk
Business Services
Standards-based
Integration
Service Orchestration
Simplify Integration� Easier integration and connectivity� Standardized components and Web services� Based on well accepted technical standards
SOA-Enabled Process Automation� Process driven choreography of services � Process automation with associated business logic
encapsulated within the business process� Improved flexibility and manageability with your SOA
Basic Services
Choreo-graphed Services
42 SOA on your terms and our expertise
IBM SOA Architect Summit
Agenda
� SOA in the context of Business Agility and Innovation
� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Best Practices
� SOA Governance
� What’s Next for SOA
� Summary
43 SOA on your terms and our expertise
IBM SOA Architect Summit
SOA is a team sportDifferent focus areas within SOA to meet customers' priorities
� Business Driven Development Enabling clients to govern the business process of software development
� Maximizing People Productivity within an SOADelivered through a natural, intuitive, adaptive user experience
� Business Process Management Understand, improve, and manage your business processes to enable rapid operational change
� Information as a Service Achieve new levels of information flexibility, consistency and availability
� IT Service Management Manage your IT infrastructure, to more effectively and efficiently deliver IT services