Alexander Gerfer CTO...Alexander Gerfer CTO Würth Elektronik eiSos GmbH & Co. KG Wireless Power The...

www.we-online.com

Alexander Gerfer CTO

Würth Elektronik eiSos GmbH & Co. KG

Wireless Power The Customer’s View

Which came first –Chicken or egg?

”OK. Once I get some content from you, I can start on the design.”

” How about you start designing first and then I’ll fill it in with content.”

” But I can’t create a design until I have some content.”

” No, I can’t write contentuntil I see a design.”

August 2016 · Page 4 – Wireless Power www.we-online.com

Inventions or Innovations?

POWERWIRELESS

Nothing is more powerful than an idea whose time has come.Victor Hugo

CUTTHE CORD


How long have we had wireless power?

In 1893 the first wireless power light bulb was presented by Nicola Tesla at the World Exhibition in Chicago

At the end of 1980 the first electric tooth-brush was developed with wireless power charging

2008 – WPC Foundation first phones with Qi 2011

2012 Establishment of A4WP and PMA Merger 2015


The breakthrough year for wireless power was predicted to be 2015

120 miIIionreceivers will be shipped into the mobile phone market.

20 million receivers will be shipped into the wearable technology market.

$1.7 biIIion revenue generated from receivers and transmitters across all applications in 2015.

What does this mean?

Sour

ce: I

HS (2

015)


What are the 10 advantages over other technologies available when it comes to charging?

Easy charging

Simultaneous charging of

several devices

Infrastructure Charging in public places (restaurant,

airport, cinema)

Easy charging e.g. in a car

No plug compatibility

problems

Safetyno open charging

contacts (explosion protection, toy)

No plug adapters required

No mechanical wear and tear

No cable tangling

Reliability in rugged

environments (wet, dirt)


Do the benefits reach the customer?

Whoever has used Wireless Power does not

want to do without its features.IHS has conducted studies on this

EXAMPLES ANDAREAS OF APPLICATION


Wireless Power today – innovation?


Application Areas besides consumer products

Furniture / Infrastructure

Industrial

Automotive

Medical Technology

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KEA

pres

s re

leas

e

Why hasWireless Powernot made the breakthrough?


Costs?What does this technology cost?

(customer view!)

Focus of WPC? Smartphones? Put activities in the applications

beyond smartphones into focus!

Handling?(exact placement) not yet optimal,

will improve with resonance

expansion but not before 2017

Different standards?Lack of single market presence

dampens customer enthusiasm!

Efficiency?Is 83% really efficient?

Where has the rest of the

energy gone?

Good news! In 2015, there was a big push for QI and wireless power from Samsung and IKEA.

Why is the implementation of wireless power stagnating?


Wireless Power offers in Germany

Inductive Webv device of IQ see online catalogue Rossmann (5.08.-19.08.2016)

Inductive charging devicescurrent offers on amazon

inductive charging device- wireless charging of QI

capable devices- suitable for: SamsungTM,

htcTM

, LGTM and some more

14.99 €

SUCCESSFULINNOVATIONS

How does an innovation make the breakthrough?


The breakthrough of the video recorder (VHS)Video Home System

All system were in competition until VHS, thanks to a clever licensing policy by JVC, became a household name.

Also, Video libraries and the adult film industry adopted VHS early on.

Battle of the Video Formats Beta Max by Sony

Video 2000 by Grundig

VHS


The breakthrough of the CD

In the begining, Sony and Philips were in competition...

Then, they both adopted the same standard and development process

The advantages for the end customers were: highly-dynamic

noise-free, jitter-free

compact size

dust and scratch resistant

no need to turn CD for full-length play


iPhone Success factors

High end customer orientation User-friendly

Exceptional design

High quality of products and services

PROGNOSES

Old forecasts 2011 – 2012


Wireless Power Revenue by applicationWorld markets: 2012 – 2020

2012 2013 2014 2015 2016 2017 2018 2019 2020

$18,000

$16,000

$14,000

$12,000

$10,000

$8,000

$6,000

$4,000

$2,000

$0

($ M

illio

ns)

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ike

Rese

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(201

2)

Wireless EV Charging Infrastructure Industrial Consumer Electronics Mobile Devices

New forecasts 2014 – 2016


World market for wireless power – revenue ($ billions)

2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

16

14

12

10

8

6

4

2

0

250 %

200 %

150 %

100 %

50 %

0 %

Transmitters Receivers Overall y-o-y growth (%)

Sour

ce: I

HS (2

015)


Reasons for delays and deviations of forecasts

Smartphones: Apple does not have the feature (and nobody knows what they are planning)

Not yet integrated in all Phones/Tablets (mostly only in high-end devices)

Development of infrastructure – Restaurants, public spaces (chicken and egg problem)

Higher power level (> 5 W) coming late (2016)

War of standards led to investors holding fire and becoming uncertain

Promotion and familiarity among the wider population is still not sufficient

Which came first -the chicken or the egg?

www.we-online.com

Many thanks for your attention!

Alexander Gerfer CTO...Alexander Gerfer CTO Würth Elektronik eiSos GmbH & Co. KG Wireless Power The...

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