2014 MEDIA KIT

Birminghammagazine

Weddings & Celebrationsmagazine Custom Publishing Direct Mail

Branded Events

Custom Client Events

AL.com/bhammag Social MediaThe Buzz e-newsletter

Non-Profits

Associations& Chambers

News Media

Summer Sips 38 Father’s Day Finds 46 Cross Fitness 72 Drink Up: Better Beer for All 100 Taking the Stage 106

peoplebeautiful

two thousand and thirteenour annual gallery featuring 20 of the city’s finest

JUNE 2013 $2.99

DISPLAY UNTIL 7/1 1/ 13

bhammag.com

Stephanie GranadaPhoto by Cary NortoN

Cover_03cjw.indd 2 5/23/13 1:27 PM

Buzzthe

CONNECT YOUR BRAND WITH OUR AUDIENCE

Birmingham is more than just Greater Birmingham’s leading lifestyle magazine. We combine print and digital media solutions, engaging events and strategic partnerships to deliver Birmingham’s most influential, sophisticated and affluent consumers to our clients.

YOUR BRAND

PRINT

EVENTS

DIGITAL

STRATEGIC PARTNERSHIPS

Brown_

220

©2013 La-Z-Boy Incorporated

WHAT'S YOUR STYLE? Try our online style quiz to find

yours at la-z-boy.com/style

Now, thanks to the wide selection of great-looking furniture La-Z-Boy offers, you can have your very own sofa...and chair...and ottoman, just the way you like it. There’s 100s of fabrics to choose from, so every piece is 100% you.

Hoover, 2944 Highway 150 • Greystone, 5401 Highway 280 • Irondale, 1811 Crestwood Blvd

la-z-boy.com/AL-TN

special advertising section

september 20-22, 2013 | birmingham-Jefferson convention complex

SSHome_03AC.indd 2 8/26/13 1:18 PM

New Allstate House & Home Insurance

An Allstate Agent can help you customize a policy with the protection you need and lots of ways to save.

Let the Good Life in.Talk to a Birmingham area agent.

An extra 10% savings when you sign up or switch now.

Welcome Discount

Extra discount for switching to Allstate claim-free.Bonus savings every year you stay that way.

Claim-Free Rewards

Add coverage for your car and save even more.Bundle & Save

Plus, get maintenance alerts and other tools at allstate.com/goodlife

Bonus savings only available with optional Claim-Free Bonus feature. Bonus applied to your next renewal bill provided no claims made during the preceding annual policy period. Coverage, discounts and features are subject to terms, conditions and availability. Savings vary. Allstate Vehicle and Property Insurance Co. and Allstate Property and Casualty Insurance Co.: Northbrook, IL. © 2013 Allstate Insurance Co.

Custom-builtfor Birmingham.

Client: AllstateCampaign: Birmingham MagazineAgency Job #: 610-ALLOCMG3006AD #/AD ID: AHLO7385 Date Modifi ed:CR: AD Round:

Bleed: 8.625” x 11.125” Trim: 8.375” x 10.875”Live: 7.5” x 10”

Keyline Scale: 1”=1”Output at:Page:

Region: USLanguage: EnglishNotes: None

AD: E. Odyniec CW: C. Warmanen PC: J. Jenkins AM: N. Bowman BM: M. Reynolds P: C. Raginia

NOT TO BE USED FOR COLOR APPROVAL

101283_A01_AHLO7385LeoBAugust 19, 2013 11:11 AM ZS

Scale: 1”= 1”

Linn ParkBirmingham

October 12Register and

Donate Today!

2013in partnership with

SSKomen_05JK.indd 2 8/23/13 1:55 PM

SABANBuilding an Alabama Dynasty

Update e-blast

Update

Summer Sips: Seasonal Cocktails 38 Father’s Day Finds 46 Cross Fitness: An Athlete’s Endurance Test 72Drink Up: One Man’s Mission Results in Better Beer for All 100 Taking the Stage: Equity Theatre 106

JUNE 2013 $2.99

DISPLAY UNTIL 7/1 1/ 13

bhammag.com

peoplebeautiful

two thousand and thirteenJeffreen Hayes Photo by Cary NortoN

our annual gallery featuring 20 of the city’s finest

Cover_03cjw.indd 1 5/23/13 1:31 PM

Confessions of A Crazy Dog Lady 34 A Moveable Feast: Food- Truck Scene 36 Books: Daniel Wallace 52 Where (and What) the Wild Things Are 84 No Love Left Behind: Pet Rescue and Transport 90

JULY 2013 $2.99

DISPLAY UNTIL 8/1 1/ 13

bhammag.com

Scoutmeet our cover girl inside

Cooking Miss Kay,s Way 30 Goods: Spooky Treats 38 Sara Evans: Family First, Music Second 44 Southern Gothic: Historic Birmingham Sites 66 Zombie Survival Guide: Who and What to Know 86

JUDY ABROMS, PHILANTHROPIST

SHE

RU NS THIS

TO WN & nine other

EXCEPTIONAL WOMEN

Judy Abroms at the UAB Abroms - Engel Institute

for the Visual Arts

Downtown Dining: 20th Street North 24 George McMillan’s FoodBar 28 Avondale’s Locally Sourced Café 32 Trim Tab: Birmingham’s New Brew 34 Maria Taylor: Musical Motherhood 46 Handmade Fashion and Furniture 84

THE MAGAZINE:For 52 years, Birmingham magazine has been the definitive guide to all things cultural in the community. Through lively writing, stunning photography and engaging design, Birmingham magazine helps residents of Greater Birmingham’s seven-county area make the most of living in the area and connects them to the region’s most interesting and influential people.

WINNER: Birmingham magazine won Best Redesign at the 2013 City and Regional Magazine Association Awards surpassing finalists D magazine, Philadelphia magazine, San Antonio magazine and Washingtonian.

89% CVC average paid and analyzed non-paidCirculation as of Jan. 2013

PAID CIRCULATION

94% Honest, authentic growth has resulted in strong readership. 94% of Birmingham magazine’s audience regularly read or look through the magazine.

READER INTEREST

REACH

Birmingham magazine’s cume readership (those who have seen at least one of the last four issues) is 165,054. Monthly readership (those who see every monthly issue) is 75,986.1 When compared to the readership of our next closest competitor, Birmingham magazine reaches 135,060 of the total 176,717 readers.2

BIRMINGHAM MAGAZINE165,054

CLOSEST COMPETITOR41,657

1. Media Audit, 2012 2. When compared to B Metro, 76.4% of Birmingham magazine ‘s reach is unduplicated.

Birmingham magazine’s fiercely loyal readers have made it Alabama’s longest running lifestyle publication.52YEARS

ESTABLISHED READERSHIP

DISTRIBUTION

Regular, targeted mailings to key ZIPs.

Additional branding powered by AL.com and in partnership with our sister publications in outside markets.

Complimentary mailings to an ongoing selection of businesses and key waiting rooms.

Aggressive pricing and renewal opportunities mailed directly into homes – either with the publication itself or as independent messages.

Bulk subscriber lists, including realtors, business groups including the Birmingham Business Alliance, the Birmingham Venture Club and more.

Over 10,000 complimentary copies handed out yearly and special subscription rates offered at key magazine and magazine-partner events.

Barnes & Noble

Books-A-Million

Costco

Earth Fair

Joe Muggs

Little Professor

Piggly Wiggly

Publix

Sam’s Club

Urban Standard

Walgreens

Walmart

Western

Whole Foods

STRATEGIC PARTNERSHIPS

Birmingham magazine works closely with leaders in the community and can extend your brand through unique partnerships opportunities.

News Media

Chambers of Commerce

Associations

Non-Profit Groups

Scarborough Research, Birmingham, R1, 2013

READER AGE

READER INCOME

in total income is generated by Birmingham magazine’s affluent readers.

$12.8BILLION

212% 73% 87%

251% 67%

more likely to own a luxury vehicle.

more likely to own a second home or real estate property.

more likely to have an income over $100,000.

more likely to own a home valued at $300,000 or more.

more likely to have financial investments.

25-44

43.7%

44-64

34.1%

65+

17.5%

READER EDUCATION

50.4%have a college degree oran advanced degree

When compared to the rest of the market, Birmingham magazine’s readers are:

Birmingham magazine events provide you exclusive opportunities to connect with high-end guests directly and personally. Our event team is deeply committed to helping our clients create and customize events in ways that maximize the return on their investments.

EVENTS Top Attorneys

DigitiZing

Young Professionals: Top 14 in 2014

Beautiful People

Weddings & Celebrations Bridal Tea

Best of Birmingham

Women Who Make a Difference

Best Doctors

Filled with innovative, original editorial content and striking photography, Birmingham magazine’s biannual Weddings & Celebrations magazine brings modern couples stunning products and inspirational ideas to make their showers, parties and wedding ceremonies original, innovative and reflective of who they are.

Because our dedicated Weddings & Celebrations team works closely with local vendors to insure every issue is up-to-date and filled with useful information, the publication is growing quickly and already has a dedicated print and digital audience.

WEDDINGS & CELEBRATIONS MAGAZINE

DIRECT MAIL

Our direct mail division provides targeted and timely delivery, quality data, and production planning to meet client needs. The division is the winner of two national United States Postal Service awards for creativity and innovative production methods. 1MILLION

Average direct mail pieces delivered per week.

Our custom publishing division provides clients with tailored print products to meet editorial, design, marketing, printing, and budgeting goals. From magazines to newsletters, books, special reports, annual reports and more, our team will integrate your message.

CUSTOM PUBLISHING

July 13 | Birmingham

Specia l Adver t is ing Sect ion

A Comprehensive Resource of Higher Educational

Institutions

A special advertising section published by

2013College

guide

Brown_

220

©2013 La-Z-Boy Incorporated

WHAT'S YOUR STYLE? Try our online style quiz to find

yours at la-z-boy.com/style

Now, thanks to the wide selection of great-looking furniture La-Z-Boy offers, you can have your very own sofa...and chair...and ottoman, just the way you like it. There’s 100s of fabrics to choose from, so every piece is 100% you.

Hoover, 2944 Highway 150 • Greystone, 5401 Highway 280 • Irondale, 1811 Crestwood Blvd

la-z-boy.com/AL-TN

special advertising section

september 20-22, 2013 | birmingham-Jefferson convention complex

SSHome_03AC.indd 2 8/26/13 1:18 PM

New Allstate House & Home Insurance

An Allstate Agent can help you customize a policy with the protection you need and lots of ways to save.

Let the Good Life in.Talk to a Birmingham area agent.

An extra 10% savings when you sign up or switch now.

Welcome Discount

Extra discount for switching to Allstate claim-free.Bonus savings every year you stay that way.

Claim-Free Rewards

Add coverage for your car and save even more.Bundle & Save

Plus, get maintenance alerts and other tools at allstate.com/goodlife

Bonus savings only available with optional Claim-Free Bonus feature. Bonus applied to your next renewal bill provided no claims made during the preceding annual policy period. Coverage, discounts and features are subject to terms, conditions and availability. Savings vary. Allstate Vehicle and Property Insurance Co. and Allstate Property and Casualty Insurance Co.: Northbrook, IL. © 2013 Allstate Insurance Co.

Custom-builtfor Birmingham.

Client: AllstateCampaign: Birmingham MagazineAgency Job #: 610-ALLOCMG3006AD #/AD ID: AHLO7385 Date Modifi ed:CR: AD Round:

Bleed: 8.625” x 11.125” Trim: 8.375” x 10.875”Live: 7.5” x 10”

Keyline Scale: 1”=1”Output at:Page:

Region: USLanguage: EnglishNotes: None

AD: E. Odyniec CW: C. Warmanen PC: J. Jenkins AM: N. Bowman BM: M. Reynolds P: C. Raginia

NOT TO BE USED FOR COLOR APPROVAL

101283_A01_AHLO7385LeoBAugust 19, 2013 11:11 AM ZS

Scale: 1”= 1”

Linn ParkBirmingham

October 12Register and

Donate Today!

2013in partnership with

SSKomen_05JK.indd 2 8/23/13 1:55 PM

march 12 | Birmingham | 117

HomesParade of

Spring 2013April 20-21 and 27-28, 2013

Magazine

birminghambuilder.com

Greater BirminghamAssociation of Home Builders

37_SS_ParadeofHomes_10psh.indd 117 3/20/13 3:21 PM

AL.com/bhammagThe BuzzUpdateFacebookTwitterInstagramPinterest

Birmingham magazine offers a variety of interactive options for clients to engage the community through enhanced promotions, contests, product launches, and events. Our team knows how to generate word-of-mouth exposure for your brands.

DIGITAL OPPORTUNITIES

34,000PAGE VIEWSaverage per month on AL.com/bhammag

10,000OPT-INS

to The Buzz, Birmingham magazine’se-newsletters of weekly events and bonus content.

25,000FOLLOWERS

on social media

Omniture SiteCatalyst 2013 unduplicated.

AD SIZES WIDTH HEIGHT

Full Page, Bleed (including .125” bleed) 8.625” 11.125”

Full Page, No Bleed 7.375” 10”

2/3 Page, No Bleed 4.625” 10”

1/2 Page Horizontal, No Bleed 7” 4.875”

1/2 Page Vertical, No Bleed 3.5” 10”

1/3 Page Vertical, No Bleed 2.25” 10”

1/3 Page Vertical, Full Bleed 2.8” 11.125”

1/3 Page Square, No Bleed 4.625” 4.875”

1/4 Page, No Bleed 3.5” 4.875”

1/6 Page Vertical, No Bleed 2.25” 4.875”

2 Page Spread, Full Bleed 17” 11.125”

2 Page Spread, Gutter Bleed Only 16.25” 10.375”

1/2 Page Spread, Full Bleed 17” 5”

1/2 Page Spread, Gutter Bleed Only 16.25” 4.875”

MAGAZINE SPECS

8.375” x 10.875” Trim Size.125” Bleed On All Sides7.375” x 10” Live AreaPerfect Binding133 Line Screen

HIGH IMPACT ADS

STANDARD ADVERTISING SPECS

PDF/X-1a with all fonts embedded. PDF should be exact ad size. No printer’s marks or extra whitespace.

300 dpi Images

CMYK Colorspace

Output intent: U.S. Sheetfed Coated v. 2

Use PDF properties/metadata to include any contact information or notes, NOT the ad page

FILE FORMAT

Birmingham magazine has more than 20 different ways to make your advertising stand apart from the competition including:

French Door Covers

Printed Polybags

Posters

Inserts

Belly Bands

Tippings

Reader Service Cards

Business Reply Cards

Bind-In Cards

Gatefold Covers

Gatefold Ads

Double Gate Ads

Advertorials

Cover Flaps

Bind-In Cards

Fold-Out Tabs

Ride Along Outserts

CD/DVD Carriers

Post-It® Notes

Stickers

Cooking Miss Kay,s Way 30 Goods: Spooky Treats 38 Sara Evans: Family First, Music Second 44 Southern Gothic: Historic Birmingham Sites 66 Zombie Survival Guide: Who and What to Know 86

JUDY ABROMS, PHILANTHROPIST

SHE

RU NS THIS

TO WN & nine other

EXCEPTIONAL WOMEN

Judy Abroms at the UAB Abroms - Engel Institute

for the Visual Arts

Submit Ads to:

ftp.bhamnews.comuser: bhammagpassword: Bh@mm@g (case-sensitive)

SUBMISSION & QUESTIONS

Production Questions:

Amy Cash205-325-3191acash@al.com

2201 Fourth Avenue NorthBirmingham, AL 35203205-325-3343AL.com/bhammagMAGAZINE