Silly sips final presentation
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Transcript of Silly sips final presentation
SillySips
Valarie AllmanBradley ChristensenDanielle KatzJack KeelanVictoria Smith
At Silly Sips,
we believe in good, clean fun.
We keep it fresh with pure water
and add a splash of color to
make kids high on life,
not sugar.
KidsUnder age 8:
Primed to learn,Discovering themselves
SillySips
Soft silicone mouthpiece
Easy for small hands to grip
Swappable straws let kids choose
Bottle: $0.55
Straw: $0.15
Mouthpiece: $0.12
Lid: $0.19
Assembly: $0.10
Shipping: $0.22
Kids under age eight
...with health-conscious parents
...with sufficient disposable income
Active in sports
On-the-go
Expressive choice-makers
Market Share: 0.25%
Units Sold:Approx.16,700
(Year 1)
Selling Price: $9
per bottle + $1.50 per
straw
Life Cycle: 1 year for bottle, 4
months for straw
Purchases per cycle:1 bottle
12 straws
Margin: 60% for bottle;
90% for straw
Sources:https://www.google.com/publicdata/http://www.census.gov/http://www.payscale.com/http://www.alibaba.com/
● 6.7 million U.S. children
● $10.50 to embark on the Silly Sips adventure
● Infinite customization possibilities
Projection Tree
Manufacturing in ChinaLabor cost: $1.11*
Shipping cost: $0.22*
Mega RetailersWholesale price $4.73
Company Website SalesMSRP $10.50
Target R.E.I. Walmart Toys R. Us
Consumer
Channel Strategy and Pricing
*Based on year 5 projections
5 Year Revenue Projection
5 Year Revenue Projection
P&L
P&L
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
● Keep production costs low
● Sell through big retailers
● Focus on creating delight through diversity of options
● Establish a base of loyal customers who can’t wait to see the latest Silly Straw
Stay Silly