Akhil Midas
Transcript of Akhil Midas
INTRODUCTION
Kerala, “The God’s Own Country” is a beautiful and evergreen land at the south
most tip of the Indian peninsula. It is mostly agrarian and has a flourishing tourist
business. Kerala is blessed with beautiful back waters, lakes, beaches, etc and no other
state can boast of such diverse attractions.
Indian rubber in now nine decades old and has become third largest of the nation after
steel and textile industry. Rubber is Kerala’s primary and prestigious crop. About 90%
of the total rubber production in India is accounted by state of Kerala. It is cultivated
in about 8, 76,000 hectares in the state and nearly 67% of the total used is covered by
rubbers plantation crops.
Natural rubber or natural CSI poly isoprene is produced from rubber tree Hevea
Brasilienis. The tree is also known as courthouse, a name given by Native Americans,
which means weeping tree.
Natural rubber is collected as a milk tapping rubber tree. The most common method
of tapping is cutting of thin portion of the bark in the shape of a half spiral using a
special tapping knife. The milky sap commonly called latex is a colloidal dispersion in
aqueous medium.
The rubber separated from latex by coagulation. The common coagulant is acid,
preferable formic or acetic acid. The coagulant is separated and the absorbed water
removed by the passing through the pressure rollers. Subsequently the sheet is passed
through corrugated rolls to increase the surface area by rubbing. These facilities are
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fast drying. These sheets are then dried in smoke house at a temperature not exceeding
60 degree Celsius using hot smoke of burning wood. The creosote compounds in the
smoke provide a mild protection to the rubber.
Midas Mileage the high mileage compounds are designed to lower running cost by
maximizing mileage per retread tyre. Midas is one of the India’s largest suppliers of
tyre retreading materials. The company has focused constantly improving compounds
to provide customers with best mileage through the Midas brand products.
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OBJECTIVE OF THE STUDY
To understand the activities of various functional departments in the
organisation.
To understand culture in the organisation and its effectiveness of employees in
getting practical experience regarding the organisational function.
SCOPE OF THE STUDY
The study of the Midas Pvt.Ltd analyzes functions of the different departments and
their relation. This tries to reveal the several answers related to finance, purchase,
production, sales, marketing, R&D, HRM etc.
SIGNIFICANCE OF THE STUDY
The major requirement of the study is to get practical exposure towards the office
environment and to know how any organisations differ in interacting with each other
and to develop our own views regarding the organisation and present the same in the
project with suggestions. This study helps us in improving and developing the decision
making skills and other managerial skill.
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METHODOLOGY
An organisation is a balanced and structured composition of various professionals
under one roof and who are determined to strive for the common objective of the
organisation. This program is concerned to give practical exposure towards the
business environment. The programme mainly concentrated on understanding the
organisational activities.
DATA COLLECTION
PRIMARY DATA
Interview : - with company professionals after prior appointment.
Discussion : - with expert in the field of activity.
Observation:-by observing the functions of various departments.
SECONDARY DATA
Secondary data collected from, various books.
Annual report of the company.
Records of the company.
Company web site and general web site.
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INDUSTRIAL PROFILE
INDUSTRIAL PROFILE
Rubber natural, synthetic and reclaims constitute the major and the most important raw
materials of the vital rubber industry and hold a strategic position in the country’s
economy. Rubber products are exclusively made out of natural rubber or synthetic or
any two or all three rubbers depending on the properties required to the products.
Tyres and tyre products are made out of rubber and they are manufactured by the
moulding methods.
The government of India has made considerable outlay in constructing and
maintaining roads, highways and so transport plays a crucial role or the economic
development of the country. The no of vehicles playing in the road are increasing day
by day and it leads to flourishing automobiles industry. Tyre industry is indispensable
to the automobile sector and the tyre consumers, they also think in terms of quality,
cost, optimum utility etc.
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TYRE INDUSTRY
Ever since the invention of vehicles has taken place, man’s quest to reach higher
heights started from circular stones to pneumatic tyres. All the phases reflect mans
inventing capacity. In the 19th century the tyres was invented from solid rubber tyre.
Cotton Pneumatic tyre to Nylon Pneumatic tyre to Radicalized tyre, we have grown in
the last hundred years which gives man’s ever upgrading his invention capacity.
The Second World War widened this scope of rubber and gave birth to the art of raw
rubber and sunk the tyre in the desert and when due to heat got vulcanized and in site
for retreading has opened up in a new tyre. The area which comes in to contact with
the road is called tread position. This means out due to the friction between roads and
tyres. This constitutes to 10 to 15 percent of the total tyre and hence with the tread
wears out there is need for the total tyre is not discarded. Giving new life for the worn
out tyre by applying the treading process now widely accepted all over the world.
Till 80’s tyres was retreaded in conventional process in which after removing the
parent rubber. Rubber was applied and was heated in rigid matrices at room
temperatures to vulcanise the rubber. In this process the main advantage is that the tyre
was buffed manually. The tyre was build manually and the tyre was cured in the
matrices, which is rigid and fixed shape and tyre has to fix in to the matrices where by
distortions were taken place during the early 80’s procured tyre retreading was
introduced and is now well accepted because of its various advantages. In this process
the tread was initially cured to ensure better mileage because the curing was taken
place at fixed temperature or a fixed pressure and homogeneity was obtained.
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RETREADING
As the tyre moves on the road, the tread portion wears off gradually. The process of
removing the old worn out tread and replacing it with a tread surface is called
retreading. Tread rubber is the material used to replace the wearing surface on the tyre.
The old useless tyre can be made run for at most equal mileage as a new tyre by
retreading within the cost on exceeding 1/3rd of that of a new tyre. Virtually all types
of tyre can be retreaded including passenger cars, truck, motor cycle, tractor etc.
Usually tyre can be retreaded many as to 4-5 times, depending on the cased strength.
In retreading industry, commonly two methods are adopted, cold processing and hot
processing tyre of retread. The cold processing type of retreading and hot process is
known as conventional retreading.
ADVANTAGES OF RETREADING:
Retreading saves money- when a retread gets worn out the tyre won’t be discarded.
Like resoling a pair of shoes, for just 1/5th of the cost of new can retread our tyre.
Retreading absolutely safe and reliable those even aircraft tyre are now retread without
subjecting the tyre to high stress was earlier.
OTHER BENEFITS
More Mileage.
More no of retreads.
Less possibility of punctures.
Less down time.
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COMPANY PROFILE
COMPANY PROFILE
ABOUT MIDAS GROUP– STANDARD TREADS.
Sir George Varghese, a creative thinker and industrialist, who organised the
importance of retreading well before the retreading become popular in common. He
founded the present MIDAS PRE-CURED PRIVATE LIMITED, the ladder in the
field of procured treads and conventional treads in the present scenario. Mr George
Varghese presently held the MIDAS GROUP was stared as a small tread rubber unit
in Ettumanoor industrial estate in Kottayam district, which is known as “The Rubber
Land of Kerala” (Kottayam district is the highest producer of natural rubber in India).
Mr George Varghese started his small unit in1969, with an investment of Rs 65000,
with his dynamic leaderships and innovative ideas, he horned his small unit into a
leader in the field in 1985 july31st. MIDAS PRE-CURED PRIVATE LIMITED
was established as a small scale unit at Ettumanoor. It has mainly engaged in the
manufacturing of precured tread rubber. Now the company is medium scale unit.
The introduction of pre-cured trade in India made MIDAS in forefront with the
availability of best raw materials that is the natural rubber. MIDAS produce world
class rubber products such as procured rubber, camel’s back tread, vulcanizing
cement, cushion gum, curing bags and curing envelops, rope rubber and bonding gum
etc. The high quality control maintained effectively at every stage, makes MIDAS
products much above the lines of normal standards.
Now the company has got 36 tread rubber manufacturing units; 26 in Kerala, 8 in
Pondicherry and 2 in Tamil Nadu, having group turnover 100crores. When considering
quality and revenue, it is the No.1 Company in this field. India’s largest rubber
computing unit belongs to MIDAS GROUP. The company’s mixing capacity is 180
tonnes per day. It supplies rubber compounds to many of the India’s major tyre
companies like MIDAS TREADS (I) PVT. LTD and STANDARD TREADS PVT.
LTD to meet their needs. The Midas Company produces 1800-2000 tonnes in the
tread rubber division per month.
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Midas marketing and management services coordinate its marketing and management
functions, having an excellent marketing net work all over India and in the
international market. The major revenue for the group is from the sale of precured
tread rubber and its market is entirely outside Kerala.
MIDAS POLYMER COMPOUND PVT.LTD
In 1977, the ministry of industry of government of India made a declaration that an
industrial undertaking in which investment in plant and machinery does not exceed
rupees 3 cores will be registered as SSI unit. Therefore the management decided to set
up a TREADS.
Treads is the wearing surface of the tyre which comes in contacts which the road
surface. It is applied in the raw state as an extruded slab of rubber compound. In cross
sections it is substantially rectangular across the centre tapering down in the very fine
edges. Chervally, Chirakkadavu Panchayath, Manimala and Kottayam district for
manufacturing rubber compounds and tyre retreading material viz. tread rubber and
allied products. The company had acquired land on lease for 99 years at Chervally,
Manimala and decided to construct a factory building with all infrastructure
arrangements.
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PHILOSOPHY OF THE COMPANY
The company believes that the only way to give customer ever improving quality and
economy is the courage to experiment with every aspect of production from inputs to
process. With the best raw materials from all over the world and quality natural rubber
close at hand MIDAS products world class rubber products.
OBJECTIVE OF THE COMPANY
Quality
Time delivery
Cost minimization
Profit maximization
Consistency in sales and service
More employment
SERVICES OF THE COMPANY
The main feature of MIDAS is the quality of its product. There is no compromising
regarding the quality of the product. For improving the quality of their product they
adopt latest technology and quality control systems for every production stage.
VISION & MISSION OF THE COMPANY
Increase its market share in future.
Concentrate more on its quality aspect.
To maximize the return on investment.
To remain a leading producer of retreading materials in India.
To continuously grow in business and become a significant player in world
market.
To achieve international level of excellence in technology and quality.
VALUE OF THE COMPANY
High quality products
Customer orientation
Team work among the employees
Profit for invention and innovation
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PRODUCT
PRODUCT PROFILE
Midas materials are made to the strictest quality standards. Formulations for all
products are developed to suite the exact requirements of the consumer’s. A heavy
investment in R&D has also given an access to the best testing equipment available for
testing control and development.
PRODUCTS OF MIDAS PVT. LTD
Camel Black (Tread Rubber)
It is also known as hot process. It is kind retreading process in which the company
makes the rubber sheet in plain form and is sold to the retreaders. It is the retreaders
who convert sheet into different shape and design with customer specifications with
the help of modules.
Heavy vehicles generally process of retreading. This process gives more mileage
compared to pre-cured treads. Under this process the retreaders themselves do buffing.
Cushion Gum
Midas manufacturers high quality cushion gum for retreading process to suit
temperature of 99c and 150c. This is associated product essential for the retreading
process
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Rubber Components
Midas manufacturer’s custom made rubber compound master batches for a wide
variety of uses mixed to the specification in K-4MK3 intermix.
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ORGANISATIONAL
ORGANISATIONAL STRUCTURE
MIDAS procured tread PVT Ltd is a company in the heart land of rubber country
where research and development and customer orientation have come together to
manufacture and supply the highest quality retreading materials. MIDAS has chosen to
develop as a group of small scale industries unit as far as production is concerned. The
small scale unit are at Kottayam, Ettumanoor and Kariakal. The head office at
Kottayam controls the group. Here the functions of purchase, marketing, finance, etc
are centralized. For a state, which is notorious for it, labour union discipline, MIDAS is
an example of extremely good labour management and the company has had no
serious problem till date. More over company pays the best wages in the area.
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Managing Directors
Manager R & D
Lab Assistant
Purchase Manager
Assistant
Sales Manager
Despatch Manager
Stock Assistant
Accounts Assistant
Computer Assistant
General Workers Assistant
ORGANISATIONAL STRUCTURE
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Managing Partner
GM Marketing
Despatch Manager
Depoh Manager
Depoh Sales Executive
HO Sales Executive
Service Engineer
Head Office Sales Officer
GM Administration
Accounts Manager
Accountant
Finance Manager
Data Entry Operator Cashier
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FUNCTIONAL
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PRODUCTION
PRODUCTION DEPARTMENT
Introduction
Production denotes the conversion of the raw materials to semi finished or finished
product, with the help of certain production process. The main aim of any
production system is to produce economically the goods and services required by
the customer.
Production is the process of transferring input into output. It is the core of every
business activities, Midas polymer compound production of tread rubber and rubber
compounds is NO.1 in India. It is the largest mixing plant in India with a production
capacity of 2000 tonnes per month. The company processing compounds is the
number one mixing unit by Ceat Ltd. Midas polymer is the number one mixing
unit by ceat since it started its operation for Ceat Ltd.
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LINE OF STRUCTURE
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Director
Factory Manager
Accounts Manager Admin Manager Production Manager
Shift Engineer
Loading Supervisor
Shift Supervisor
Workers
RAW MATERIALS LIST
The main raw materials are
Natural Rubber.
Synthetic Rubber.
Carbon Black.
Process Oil.
Zinc Oxide.
Anti-oxidants.
Sulphur.
Accelerations.
SHIFT
The company adopts 3 shift systems. These are
8.30 AM TO 4.30 PM
4.30 AM TO 12.30 PM
12.30 PM TO 8.30 AM
In these shift 200 workers are divided and work is assigned to them.
AVERAGE DAILY PRODUCTION
Rubber Compound - 60 tonnes
Tread Rubber - 09 tonnes
Cushion Gum - 500 – 600 kg
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MACHINES USED
K-4 Intermix Accessories - 2No
Air Compressor - 1No
Mixing Mill with Accessories - 5No
Extender with Accessories - 1No
Calendaring Machine with Accessories - 1No
725 Kav Generator
Dust Collector & Chimney - 1No
Overhead Crane - 1No
Electric Good Lift - 1No
Hand/Mechanical Pallet Trunk - 4No
Oil Batching & Accessories - 1No
Weight Bridge 30mt Capacity - 1No
Electric Weighting Machines - 1No
Industrial Vacuum Cleaner - 1No
PRODUCTION LAYOUT
It is the process of arranging the machines in to one line depending upon the
sequence of operation. Materials are fed in to the first machine and finished product
comes out of the last machine. This layout is called product layout or known as
straight line layout.
RAW MATERIAL FLOW
Purchase of chemicals and raw materials are done by the customer. Incoming,
inspection of the chemicals and raw materials are also conducted by the customer.
INPUT OUTPUT PROCESS
1. Raw Materials Stage I
2. Production Control Stage II
3. Output Stage III
4. Storage Stage IV
5. Despatch Stage V
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PROCESS OF MANUFACTURING
The important steps involved in the manufacture of procured tread are described
below:
1. Mastication and Mixing.
2. Maturation.
3. Pre-warming.
4. Extrusion.
5. Cooling.
6. Weighting.
7. Moulding and Vulcanisation.
8. Post Curing.
9. Buffing.
10. Inspection and packing.
Mastication and Mixing
The compounding ingredients and rubber are waited as par received. The raw
material is firstly masticated on a two roll mixing mill for reducing the viscosity and
increasing the plasticity after attaining a certain level of plasticity. The mill
temperature is kept at 72 degree Celsius by passing cold water through the core of
the rolls. To the masticated rubber other compounding ingredients are added which
gets dispersed easily.
Maturation
The sheeted compound is kept for 24 hours for maturation. The process is done to
get technological properties to the compound. During the maturation the ingredients
are well immersed in the rubber to get good technological properties.
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Pre-Warming
Pre-warming is done on a16” X 42” mill. The matured compound is stiff, during
this operation, the temperature and plasticity of the compound is increased. This
facilitates easy extrusion through the dye. At the end of preparing, the nip is
adjusted to 15mm and small strips are directly fed to the extruder.
Extrusion
Extrusion is the processing operation intended to shape the compound in the
required shape. The production of procured tread, small strips of the mixed
compound is fed to the extruder and it is forced through the dye and the material
comes out in the dimension 7” width and 22mm thickness. On the starting of the
extrusion process the dye is heated and when the process is progressing the
temperature of the barrel may increase resulting in the vulcanisation of the
compound. In order to prevent this, passing cold water through the extruder controls
temperature.
Cooling
The continuously extruded slab is passed into a tank containing cold water which
helps to decrease dyes level. After a certain time, the slab is taken and cut into a
length of 128” and is wrapped in a polythene film. This avoids sticking problem
when the slab is weighted and the subsequent handling operation.
Weighting
The polythene wrapped slab is weighted to the required weight. A 5% excess
weight is taken for flash. Then it is taken for moulding.
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Moulding & Vulcanization
The weighted slab is then transferred to the moulding section. A polythene sheet is
removed and the green compound is loaded in the pre heated lubrication mould,
which is having the trade pattern in it. A silicon emulsion is used as the mould –
releasing agents. This helps easy striping of the cured slab. The mould is then
closed and it is then transferred to the platens of the hydraulic press and then the
pleasure is applied. The maximum pressure applied for the production of procured
tread is2250 amt. At temperature of 160 degree Celsius the suggested compound
will have a cured cycle of 12-14 minutes.
After curing, the press is opened and from the mould he strips of cured tread are
taken after finishing operation.
Post -Curing
Post-curing is carried out to improve the technological properties and also help to
complete the curing process. This can be done on two ways, either by exposing the
tread to 60 degree Celsius far 3-4 hours or keeping the product in room temperature
for 24 hours. The proposed product is post cured in room temperature for 24 hours.
Buffing
The cured tread is buffered on the base side to present a clean surface which is
properly prepared for adhesion to the casing by means of bonding layer of cushion
gum. It is compactable to both tread and wide variety of tyre compound to which
the tread is a adhering and this can be done on a buffing machine.
Inspection & packing
The buffer trade is inspected for ensuring the quality. The hardness is checked and
visual inspection is done where there is any air bubble in the tread. Check all the
dimensions of the tread.
After the packing is done, the tread is covered within polythene film and it is rolled
and put in the cardboard box and sealed. A label is pasted on the box which
indicates the trade name and size of the trade. It is then transferred to the customer.
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QUALITY CONTROL
The word quality refers to the degree of excellence of a product. Modern age is the
area of quality. The compensation today is cutthroat and every producer tries of to
improve the quality of the product to lure the customer. To him for improving
quality control is a must. Quality control is a systematic control of those variables
which affect the excellence of the ultimate product.
The company uses all types of production oriented quality control, Q1, Q2, Q3, Q4,
Q5, & Q6. The factory manager and the production manager are assigned for
quality control. The absolute quality controls are properly checked in the research
and development group located at Ettumanoor.
PRODUCTION FLOW OF RUBBERCOMPOUND
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A Weighing approved chemicals (Q1)
B Mixing of Raw Materials and Chemicals (Q2)
C Milling - First and Second (Q3)
D Sheeting (Batch of Master compounds) Q4
E Weighing & Storage (Q5)
F Despatch (Q6)
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FINANCE DEPARTEMENT
FINANCE DEPARTEMENT
Introduction
Finance is the life blood of the business. For every activities related to business
finance is required. Finance may be defined as the money at the time when it is
wanted. His efficiency of production and marketing operations is directly
influenced by the marketing which the finance function of the enterprise is
performed by the finance division.
Maintenance of Accounts
Accounts in Midas are maintained as per the requirements of the companies Act
1956. The company maintain detailed account of its asset and liabilities, income and
expenditure. At the end of the year accounts are finalized and annual accounts are
prepared. They are properly audited.
Main Functions
Cash Management.
Taxation.
Credit Administration.
Management Account & Control.
Obtaining Finance.
Financial Accounting.
Banking Relationship.
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Main Functions (Contd...)
Internal Auditing.
Funds Management.
Evaluation Of Group Finance.
Preparation Of Financial Report.
Expense Analysis.
Line of Structure
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Managing Partner
GM Administration
Finance Manager
Data Entry Operator Cashier
Cost of the Project Table
Sl. No. Item Amt in Lakhs
01 Land Levelling (15000 cum at Rs.300) 45.00
02 Building (500 sqm at Rs.3000) 150.00
03 Plant & Machinery (Installation expenses included) 250.00
04 Industrial Electrification 90.00
05 Water Supply 20.00
06 Weighbridge and Electronic Weighing Machine 7.50
07 Other tools for handling materials 20.00
08 Genset with sound proof covering 35.00
09 Pollution Control Equipment 12.50
10 Other assets including furniture and fixtures 20.00
Total 650.00
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PURCHASE
PURCHASE DEPARTMENT
The company purchase of raw materials from approved suppliers only. The
approved given on the basis of quality text of raw materials price negotiations and
delivery. The company does make forecasting on purchase. The major purchase raw
materials like carbon, natural rubber are bought based on the principles of purchase.
The company adopt mainly just in time purchase.
LINE OF STRUCTURE
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Managing Partner
Director
PurchaseManager
Office Supdt Office Assistant
FUNCTIONS OF PURCHASE DEPARTMENT.
Raw Material Pure Study.
Market Intelligence Report Analysis.
Complete Purchase Policy.
Turnover Analysis.
Pure Negotiation.
Turnover Analysis.
Purchase Order.
Follow Up
Rating Under Supplies.
Vendor rating.
Purchase Monitoring Invoice Checking etc.
CREDIT PATTERN
The company’s purchases are of bulk nature and payment is immediately made.
There is 0% credit against cash purchase. For certain raw materials like rubber
chemicals, the company does take a credit time of 15 to 30 days. Annual contract is
made for carbon black. The company also provide advance payment for reputed
suppliers. The amount is being advanced to the companies and interested
JUST IN TIME PURCHASE
The Midas adopts just in time purchase policies. Purchase is made at the right time.
The raw material like rubber is bought to be production plant, in one day advance of
the production.
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PURCHASE CONCEPT
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A Right Qualtiy Material
B Right Price
C Right Delivery
SUPPLIERS INFORMATION TABLE
RAW MATERIALS NAME OF THECOMPANY
Carbon Black Philips Carbon
Hi-tech Carbon
Synthetic Rubber Indian Petrochemicals Ltd.
Bayer AG Germany
Hyundai Petrochemicals, Korea
Rubber Chemicals Bayer India Mai Ltd
National Organic Chemicals Ltd
ICL Ltd
Process Oil Indian Oil Corporation
Natural Rubber Local Suppliers
Rubber Dealers
Rubber Marketing Federation
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MARKETING DEPARTMENT
MARKETTING DEPARTMENT
Introduction
Marketing concept was born out of the awareness that a business to start with the determination of consumer wants and ends the satisfaction of those who wants.
Marketing is the economic process by which goods and services are exchanged between the markets and the users, and there value is determined in terms of money price.
LINE OF STRUCTURE
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Managing Par tner
GM Marketing
Despatch Manager Sales Officers
HO Sales Executives
Depot Manager
Depot Sales Executive
Head Office Engineers Service
MARKETTING PROCESS CHART
MARKETING SERVICES
Uncompromising Quality.
Economy.
Distribution Network.
Technology.
MIDAS MARKETING
It is registered as a partnership company as per the Indian partnership Act of 1932.
JOHN ZACHARIACH BUILDING, THIRUNAKKARA, KOTTAYAM,
KERALA is the registered partnership office of Midas. The business of the
partnership shall be carried at Kottayam with branches, agency offices, distribution
centres etc. The object of the partnership shall be to carry on business as dealers
distributors, consignment, agents, commission agent, sales representatives,
exporters, importers and merchants of all kind of rubbers and rubber products,
procured tread rubbers, cushion gum, tread gum, vulcanising solution, other
retreading materials from rubbers, bushes, sheets, flaps, channels, industrial lining,
transmission belt tubes, tyres and other compounds, articles and appliances made
with or form, and involving the use of natural rubber and synthetic rubber and all
type of raw materials use in the manufacture of the product.
EXPORT MARKETING
Midas exports its products to developing markets of the world including:
Middle East
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Product
Despatch
Depot DealersC & F
AgentsCorpora
tion
Customer
Consu
mer
Africa & South America and
South East Asia.
TARGET OF THE COMPANY
The company is targeting an export of about 1000 tonnes in the next five years.
Moreover Midas has planned to form dealers network in the International market.
The immediate plans are to double the export every year. Last year they participated
in various shows organised into Brazil , Singapore, China and Italy for Globalizing
their product.
ADVERTISEMENT
Advertising is an avoidable part of marketing. The Midas spent only an average
amount of advertisement. So the advertisement cost is minimum. The company
keeps its position in branding. It includes 12 lakh labels around India.
AFTER SALES
The company provides a clear cut after sale services to the customers. The service
engineers provide all kind of assistance to retreaters’. The after sales programs
cover:
Periodical Assistance
Market Support & Sales support
Service Engineers visit
Forecasting
Analysis etc
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SALES DEPARTMENT
SALES DEPARTMENT
Introduction
The concept of sales is that the company has to promote and push. Their product
aggressively sold in the market. It cannot expect the product to get picked up
automatically by the customer.
TECHNIQUES FOR IMPROVING THE SALES
Heavy Advertising
High power personal selling
Large scale Sales Promotion
LINE OF STRUCTURE
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Managing Director
Director
Sales Manager
Department Manager
Stock Assistant
Accounts Assistant
Computer Assistant
General Workers Asstt
FUNCTION
The sale of Midas products is based on the following sales policies and norms:
Sales department receives the order from agents, dealers, contractors, etc and passes
the order to the factory for production.
Then the product is moved to the dispatch manager and is sold to the customers as
per the order.
Order receiving and dispatch are the major function of the sales department
DISTRIBUTION CHANNEL
Direct Dealers
C & F Agents
People in Retread business
Licensed Parties
Contractors.
The company sells its products through the above distribution channels. Midas has
dealers in all states. The company do supply its product based on agreement.
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PROCESS CHART
DEPOTS AND SALES OFFICES OF THE COMPANY
Sl. No. Place01 Coimbatore Tamil Nadu02 Vijayawada Andhra Pradesh03 Baroda Gujarat04 Jodhpur Rajasthan05 Bhopal Madhya Pradesh
TABLE FOR TOTAL SALES OF LAST TWO YEARS
Products Total Sales 2006-07 Total Sales 2007-08TreadRubberBonding 6,34,65,787,.65 8,56,43,543.87Gum
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Sales Order - Sales Manager
Final Product - Factory Manager
Despatch Manager
Consumers
Customers
SALES FORECASTING
Major forecasting is done at production meeting held at every month. The members
include production engineers, factory managers, supervisors, sales personal’s etc.
The product of the company is seasonal nature. So seasonal forecasting is also
conducted along with the meeting. Forecasting are conducted in monthly, quarterly,
yearly, basis.
SALES PROMOTION POLICIES
Sales promotion policies of the company are as follows;
1. Right quality product, right price, right time deliver
2. The executives makes periodical visit to the dealers and agents on their
arrival to the head office.
3. Meetings and seminar are conducted occasionally and proper sales analysis
is made for promotion.
4. The company safeguards the customer’s interest and keeps a very strong
relationship with them.
5. The sales executives make a visit to the agents and retreading people, to
provide all kind of assistance.
PRICE
Price = Cost +Profit
This is due to the fact that these are agri-products and are seasonal in nature. The
price rate of the company is much less compared to is competitors.
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HUMAN RESOURCE
HUMAN RESOURCE DEPARTMENT
Introduction
Production is the combined process of factors like the Land, Labour, Capital,
Enterprise, and Management. All these factors occupy a significant place in
production. Yet labour and man-power are most important. There may be land,
capital, enterprise, but they cannot function without the active labour force.
Personal management is the specialized branch of management, that deals with
people n any organization, there has to be someone concerned with the welfare and
performance of persons who are a part of the operation. When an individual or a
team of individuals takes on this task of seeing to programs and setting policies that
impact everyone associated with the company, they are engaged in the process of
personnel management, sometimes referred to as human resources management.
The function of a personnel manager usually begins with the staffing process.
Someone has to be focused on screening and interviewing persons, with an eye to
placing individuals with the right skill sets in the right position within the company.
Along with placement, the HR manager may also oversee or at least be involved in
the creation of entry level training programs, as well as continuing education
opportunities for existing employees.
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Determining company policies and procedures as they relate to personnel is another
important aspect of the personnel management process. HR functions often include
drafting vacation, sick leave, and bereavement policies that apply to all employees
of the company. The personnel management team often is also responsible for
managing the health care program provided to the employees as well.
Midas group as well as the company does not have a Human Resource development
departments as well as personal department. Other department managers like
accounts and administration are given the charge of personal department. The
personal department who is in charge of accounts and administration look forward
the personal activities of the workers.
LINE OF STRUCTURE
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Managing Director
Director
Manager Personnel In-Charge
Factory Manager
Manager Accounts & Administration
FUNCTIONS OF PERSONAL DEPARTMENT
Recruitment
Maintenance of personnel files
Time keeping
Selection
Management development
Organisation change & organisation development
Job analysis
Human resources planning
Wages and salaries administration
Training
Introduction & orientation
Performance appraisal
Career planning & development.
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WAGES
Daily wages are usually given to the workers.
Wages = basic pay + dearness allowance
Dearness allowance is given as per the norms of the statistical department,
government of Kerala
OTHER BENEFITS
The other benefits provide by the company are as follows;
Medical aids
Loans
Night Bata
Overtime allowances
Production incentives
Insurance
Medical allowance leave with wages
Provident fund
TIME AND ATTENDENCE
Strict policy is followed by the company regarding the attendance and timing.
1. Attendance card - it is manufactured for the workers.
2. Attendance register - it is maintained for the office staff.
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HEALTH AND SAFETY
Following are the safety measures done by the company as per safety precaution
act.
All type of safety cover for rotations pasts
Break system for machinery..
Safety belt for above three meters.
Pressure vessels safety certificate given by the factory inspector.
Fire fighting equipment.
Environment safety.
All kind of electrical safety.
JOB ROTAION & JOB SCHEDULE
The rotation and job schedule are favourably done for the both office staff and
workers. Factory manager does job rotation and job schedule for workers.
TRADE UNION
The trade union is operating in the company is CITU, INTUC,BMS. Agreement is
made between the union members and the company. It includes bonus wages and
other allowances.
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RESEARCH AND DEVELOPMENT
RESEARCH AND DEVELOPMENT
Introduction
The base of all present quality products belongs to the research & development of
Midas R & D. R & D comprises of major three functions that include product
development quality checking and control & research. Apart from this after sale
services are also done as part of research and development. It can be called as
Testing Centre.
Midas has a well equipped laboratory which we used to develop new product and
carry out quality an daily production. It constantly develops new compounds for
various uses, and for improved mileage and properties. Midas value the customers
feedback on how their products performs on the road to help improve it in the
future. MIDAS conducts road test programs to ensure that the laboratory results
convert to real world benefits for its customers.
LINE OF STRUCTURE
.
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Managing Director
Director
Manaager R & D
Lab Technicians
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FINDINGS &
FINDINGS & SUGGESTIONS
1. The company should maintain an adequate quantum of current asset in
relation to current liabilities as to keep a good amount of liquidity in the
system.
2. The inventory of slow moving items in store should be reduced to the
maxim possible level to increase profitability.
3. The company should improve debt collection efforts to bring down the
amount tied up in debtors.
4. The company can start a unit to treat worn tyres, which an increase their
profit level. Due importance be given to advertisements as it is the soul of
marketing.
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CONCLUSIO
CONCLUSION
Midas established in 1969 and has an experience on more than 35 years in tread
industry. It started as a small tread rubber unit in Ettumanoor near Kottayam
district. But Midas is the market leader in the field. Maintain the consistency in
quality and services is the main aim of the company. Midas is now India’s popular
brand of tyre retreading materials more than 1000 tonnes of sales per month. The
dynamic leadership and innovative ideas made Midas as one of the leading
manufacturers of tread rubber and aligned product in India.
The main objective of the study is to understand and find out the functioning of
various departments in the organisation. The study gave a detailed knowledge about
the establishment and functioning of administrative and related functional
department in MIDAS pvt ltd
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BIBLOGRAPHY
REFERENCE BOOKS
1. Research Methodology & Technique, 2nd edition.Kotharic C.R
2. Production & Operation Management, 5th edition.
Evertte E Adam & Ronald J Ebert.
3. Marketing Management, 10th edition.Philip Kotler
4. Finance Management, 2nd edition.
Subir Kumar Banarjee.
JOURNALS & MAGAZINE
1. Company Magazines.
2. Annual Report.
WEBSITE
1. www.midastreads.com
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