Aim First, Shoot Second - Mastering the Complexity of B2B Digital Marketing

Aim First, Shoot Second: Mastering the complexity of

B2B digital marketing

#socalbma

Chris Bennett CEO/Founder 97thFloor.com @chrisbennett - @97thfloor SoCalBMA.org @socalbma

#socalbma

Marketing Agency of the Year 2014 Stevie Awards

Download This Deck Here:

bit.ly/SoCalBma

What we are Going to Cover

Where to start with content for social

Promotion tips on social

Get more mileage with repurposing content

Interactive marketing apps

How the World Sees B2B

How You See B2B

B2B is Complex

B2C Marketing

B2B Marketing

image credit: http://www.firstpeople.us/pictures/bear/bear-catching-salmon.html

!

B2C Customer

!

B2B Customer

Now that I have added to you’re anxiety

Social Sites We Will Be Covering

What We Are Not Going to Cover

Stats from study coming soon by www.salesforce.com

“80% of publications about our company were the result of InMail enquires (Forbes, PCMag, PCWorld,

ZDNet, etc). And probably at least 50% of our biggest leads were the result of using LinkedIn InMails.”

- Dmitry Davydov, Chief Marketing Officer at Bitrix24

http://medialeaders.com/public-relations-tips-brands/

Bet you didn’t know thatStats from study coming soon by www.salesforce.com

submit your slides on Wed/Thur


http://www.slideshare.net/BlueCoat/mobile-securityrisks/

Use the custom Tweet button to “trend in social media” and get on the SlideShare Homepage.

https://www.bluecoat.com/company-blog/2014-02-20/why-your-mobile-device-isn%E2%80%99t-secure-you-think

Use a custom button to entice people to click through to your site.

Stats from study coming soon by www.salesforce.comStats from study coming soon by www.salesforce.com

http://www.salesforce.com

Thats GoodStats from study coming soon by www.salesforce.com

The newly launched Autoplay feature has helped short form

videos perform really well. Use what you are making on

Instagram or Vine and post on FB. We are seeing really good

engagement for no extra effort.

Stats from study coming soon by www.salesforce.comStats from study coming soon by www.salesforce.com

http://www.salesforce.com

Very few, if any of you will want to use Vine.

If you do, start by repurposing existing videos.

Integrate with your Twitter campaigns.

But 100% of the Internet gets news from Reddit.

Altruistic content WINS on Reddit.

Altruistic content WINS on the Entire Internet.

You’re working harder than a T-Rex making a bed

Make your Social Consistent With Social Mark UP

Start by making your Social Consistent with Open Graph

http://time.com/2863227/ending-the-war-on-fat/

B l o g !

P o s t

F a c e b o o k !

P o s t

G o o g l e + !

P o s t

L i n k e d I N !

P o s t

Where’s the Pic?

Should of…

http://pixartheory.com

!<title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/kitty.jpg'/>

https://developers.facebook.com/docs/opengraph

https://dev.twitter.com/docs/cards

https://dev.twitter.com/docs/cards/validation/validator

Get more mileage out of your existing efforts

Find your top performing content

PixarTheory.com

It can be anything

A Video

Infographic

Blog Post

White Paper

Case Study

Interactive Marketing App

https://www.discover.com/student-loans/majors/

Then…

Blog Post

https://www.bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

To SlideShare

http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

Make your images dance for more flavor

https://www.bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

Use what you are already doing.

http://www.digicert.com/news/increasing-online-trust-infographic.htm

and squeeze every last drop.

http://www.slideshare.net/DigiCertCom/increasing-onlinetrust

Interactive Marketing AppsGet on the Bandwagon

https://turbotaxcpaselect.intuit.com/history-of-taxes/

Interactive's are engaging. Calls to action convert.

https://turbotaxcpaselect.intuit.com/history-of-taxes/

Useful, Altruistic Content WINS!


http://techpageone.dell.com/big-data-powering-world/


https://www.discover.com/student-loans/majors/

Recap

Where to start with content for social

Promotion tips on social

Get more mileage with repurposing content

Interactive marketing apps

Chris Bennett CEO/Founder 97thFloor.com @chrisbennett - @97thfloor https://www.linkedin.com/company/97th-floor ! SoCalBMA.org @socalbma https://www.linkedin.com/company/SoCalBMA https://www.facebook.com/SoCalBMA

#socalbma

Aim First, Shoot Second - Mastering the Complexity of B2B Digital Marketing

Marketing

Transcript of Aim First, Shoot Second - Mastering the Complexity of B2B Digital Marketing