7 Key Principles of Mastering the B2B Customer Experience
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THE NEXT SHIFT IN B2B SALES 7 Key Principles of Mastering the B2B Customer Experience How sales teams can meet their customer’s B2C buying experience
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Transcript of 7 Key Principles of Mastering the B2B Customer Experience
THE NEXT SHIFT IN B2B SALES
7 Key Principles of Mastering the B2B Customer ExperienceHow sales teams can meet their customer’s B2C buying experience
B2B SALES IS BRO
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Sales teams are stuck…
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because they haven’t
changed how they
sell.
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But B2B customers have changed
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They’ve gone through a buying revolution
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And it started at the consumer level
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They buy online,
They buy in one-click,
They buy on social media,
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They buy with their phones,
& they buy from each other.
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And with each new way to buy…
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The experiencegets easier
and better.
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That B2C customer is your B2B customer too…
and they expect the samegreat buying experience.
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So what does a great B2B
buying experience look like?
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Collaborative
A GREAT B2B BUYING EXPERIENCE IS
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Sales teams are on the same page,& customers are too.
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Personalized
A GREAT B2B BUYING EXPERIENCE IS
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With messaging and content relevant to the customer.
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Private
A GREAT B2B BUYING EXPERIENCE IS
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For the buying and sellingteams ONLY.
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Digital
A GREAT B2B BUYING EXPERIENCE IS
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Accessible on any deviceand at any time.
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Insightful &Educational
A GREAT B2B BUYING EXPERIENCE IS
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Expert information yourcustomers want & need.
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In the Customer’s
Control
A GREAT B2B BUYING EXPERIENCE IS
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Customers engage on their time,not the seller’s time.
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Authentic
A GREAT B2B BUYING EXPERIENCE IS
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No sales tricks or gimmicks.
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A GREAT B2B BUYING EXPERIENCE
Creates strong customer relationships & valuable customer advocates.
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So how do you put this all together to create a great B2B buying experience?
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Let’s set up time to review the best strategy for your company.
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• Schedule time online: http://journeysales.com/contact/• Give us a call: (484)443-4100
