PP SDM4C

UNDERSTAND

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FOCUSBuild a Customer Profile Map

BACKGROUNDStudents

interested to go

into International

Relations

LANGUAGE

ABILITYEnglish!

TIME

AVAILABILITYSummer Vacation

INTERESTS/ NEEDS People Person,

Wants to feel

importantLoves learning

abut new cultures

TouchpointsFacebook Blog We

bsit

e

Mental Barrierspam, iklan, random fq, tag foto iklam,

random PM, tag random, poster jelek

artikel dikit, ga relevan judul,

tampilan/design jelek, tulisan doang, copas

doang, bahasa gk cocok konten, erlalu

formal

bosen,

design

jelek,

byk

jargon

Question info terbaru darti temen terdekat, ada

gosip apa, poto2 acara terbaru,

knowledge2 unik, vifeo lucu, grup

kesayangan, keep in touch org yang lo

knal/akrab,, page artis

ARTIKEL LAIN SAMA SERUNYA, emg lo

ngapain, organisasi nya apa

Cara

apply,

acaran

ya

dmn,

kapan,

cost

Motivationkepo, banyak yg entertaining, bahan

baru, gosip baru, trend baru, chatting

sama org yg lo kenal, stalking sesuatu yg

menarik perhatian

detail, continous, design bagus, banyak

poto, video2 lucu atu touching

Simple,

jelas

smua

info

Activitygngelike, ngeshare, ngeadd friend,

ngemessage

share, comment, like

Message/

Information

stories touching funny pengalaman

super unik, fkta2 unik

program apaan, siapa yg nulis, organisasi

nya apa, berapa lama

Cara

aplu

Reason to Believefaktual, terjadi, poto, video, org yg

dekat

buktinya bukan dia doang Testimo

ni,,

foto,

showc

ase

brp org

udh

pergi

Tactic org terkenal, blognya

no aiesec at all, aktif

cek jg blog temen gue

yg pny experience lucu

STRANGE

RVISITOR

3:CUSTOMER JOURNEY

Promotio

nal ToolsBooth

Info

Session

Opportunities

information

and

experience

proof

Interesting pictures and proof about Exchange experience

Showcasing of

what our EP

doing abroad

Message Off Peak Products Message Summer Products

Represent Indonesia

Additional quality before

applying for job

Finding data

abroad

Practical experience

Represent

Indonesia

Unusual fasting

experience in

diverse culture

Voluntary abroad

Witnessing cultural diversity

Impactful holiday

Off Peak Products

Issue Value Basic JD Possible

Countries

Literacy - Practical education experience

- teach people in diverse culture

- Give basic education to underpriviledgechildren

- Russia- Italy- Czech

republic

Cultural understanding

- Showcasing our own culture

- Adapting with local culture

- Broaden our mindset about world culture

- Presenting Indonesian culture

- Involving in localculture activities

- Cambodia- Taiwan- Vietnam- Russia- Italy- Slovakia

Environment - Increase awarenessof people regarding environment condition

- Giving presentation about how to maintain environment and its danger

- Learning circle about environmental

- Cambodia

Issue Value Basic JD Possible Countries

Literacy - Practical education experience

- teach people in diverse culture

- Give basic education to underpriviledge children

- Russia- Italy- Czech

republic

Cultural understanding

- Showcasing our own culture

- Adapting with local culture

- Broaden our mindset

about world culture

- Presenting Indonesian culture

- Involving in localculture activities

- Cambodia- Taiwan- Vietnam- Russia- Italy- Slovakia

Environment - Increase awarenessof people regarding environment condition

- Giving presentation about how to maintain environment and its danger

- Learning circle about environmental awareness

- Cambodia

Summer Products

PP SDM4C

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•

•

TouchpointsFacebook Blog We

bsit

e

Mental Barrierspam, iklan, random fq, tag foto iklam,

random PM, tag random, poster jelek

artikel dikit, ga relevan judul,

tampilan/design jelek, tulisan doang, copas

doang, bahasa gk cocok konten, erlalu

formal

bosen,

design

jelek,

byk

jargon

Question info terbaru darti temen terdekat, ada

gosip apa, poto2 acara terbaru,

knowledge2 unik, vifeo lucu, grup

kesayangan, keep in touch org yang lo

knal/akrab,, page artis

ARTIKEL LAIN SAMA SERUNYA, emg lo

ngapain, organisasi nya apa

Cara

apply,

acaran

ya

dmn,

kapan,

cost

Motivationkepo, banyak yg entertaining, bahan

baru, gosip baru, trend baru, chatting

sama org yg lo kenal, stalking sesuatu yg

menarik perhatian

detail, continous, design bagus, banyak

poto, video2 lucu atu touching

Simple,

jelas

smua

info

Activitygngelike, ngeshare, ngeadd friend,

ngemessage

share, comment, like

Message/

Information

stories touching funny pengalaman

super unik, fkta2 unik

program apaan, siapa yg nulis, organisasi

nya apa, berapa lama

Cara

aplu

Reason to Believefaktual, terjadi, poto, video, org yg

dekat

buktinya bukan dia doang Testimo

ni,,

foto,

showc

ase

brp org

udh

pergi

Tactic org terkenal, blognya

no aiesec at all, aktif

cek jg blog temen gue

yg pny experience lucu

STRANGE

RVISITOR

3:CUSTOMER JOURNEY

• Group 1 –– Event

– Radio

– Info Booth

– Twitter

– Instagram

• Group 2 –– Bill Board

– Business Card

– Poster

– Blog

– Youtube

• Group 3 –– Flyer

– Newspaper

– Info Seminar

– Facebook

– LinkedIn

• Group 4 –– Magazine

– Brochure

– Website

– Partnerships

– Emailers

Timeline For Summer

Jan Feb March April May June July

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Rec

IR

Onlin

e

Physi

cal

Sele

ction

Matc

h

Prep

Re

Timeline For Summer (June Non Muslim)

De

c

Jan Feb March April May June July

3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Rec

IR

Onli

ne

Physi

cal

Sele

ctio

n

Mat

ch

Prep

Re