COMMUNICATION GOES

Beyond

WORDS

Nguyen Ha Giang

Vice President of Talent Management

YOUR

ACTIONSSPEAK SO

LOUDLY, I

CANT HEAR

YOUR

VOICE

What we say accounts for

…% of what is believed

What others see

accounts for …%

The way we say it

accounts for …%

YOUR

ACTIONSSPEAK SO

LOUDLY, I

CANT HEAR

YOUR

VOICE

7%

38%55%

What we say The way we say it What others see

THREE ESSENTIAL

COMPONENTS

OF ALL

COMMUNI

-CATION

THOUGHT EMOTION ACTION

• Something I know but do not feel dispassionate

• Something I know but do not dotheoretical

• Something I feel but do not know

unfounded

• Something I feel but do not dohypocritical

• Something I do but do not know

presumptuous

• Something I do but do not feelmechanical

HOW

COMMUNI

-CATION

REALLY

WORKS?

YOU CAN’T JUST

DELIVER WORDS

YOU HAVE TO BE

THE MESSAGE YOU

WANT TO DELIVER

4 COMPONENTS OF CONNECTION

SEE HEAR

UNDERSTAND FEEL

WHAT PEOPLE SEE . CONNECT VISUALLY!

As a species, we remember 85 to 90% of what

we see but less than 15% of what we hear!

Eliminate

Personal

Distraction

Expand

your Range

of

Expression

Maintain

an Open

Gesture

Pay

Attention to

Your

Surrounding

1 2 3 4

WHAT PEOPLE UNDERSTAND . CONNECT INTELLECTUALLY!

YOUR SUBJECT

YOURSELF

WHEN YOU FIND YOURSELF,

YOU FIND YOUR AUDIENCE.

WHAT PEOPLE FEEL . CONNECT EMOTIONALLY!

“Great leaders win over the

hearts and minds of others.”

People will not

always

remember

WHAT YOU SAID

They will not

always

remember

WHAT YOU DID

But they will

always

remember

HOW YOU MADE

THEM FEEL!

WHAT PEOPLE HEAR . CONNECT VERBALLY!

WHAT WE SAY

HOW WE SAY IT

People response to the language we use!

Tone, inflection, timing, volume, pacing….

MY

COMMUNI-

CATION

CHECKLIST!

INTEGRITY: Did I try my best?

RELEVANCE: Did I understand

and relate to the audience?

VALUE: Did I add value to the

people?

APPLICATION: Did I give people a

game plan?

CHANGE: Did I make a different?

When you decide to serve OTHERS

instead of YOURSELF, your chance of

connecting increases dramatically!

PUTTING

IT ALL

TOGETHER!

Learn how to be YOURSELF!

“Your message must be

YOUR OWN! So must

your style!”

“The best speakers know

themselves and their

strengths.”

WHAT YOU ARE SPEAKS

SO LOUDLY…

…THAT I CAN’T HEAR

WHAT YOU SAY!