AI for Enterprise Content Strategy and Organic Search Success · 2018. 5. 14. · AI for Enterprise...
Transcript of AI for Enterprise Content Strategy and Organic Search Success · 2018. 5. 14. · AI for Enterprise...
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AI for Enterprise Content Strategy and Organic Search Success
Jeff Coyle, Co-Founder and Chief Product Officer
05.09.2018
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AI for Enterprise Content Strategy and Organic Search Success
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Enterprise Content Strategy
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User intent profiling isnecessary.
Rewards topical authority and quality, not keyword usage.
choc chip cookies
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1. 1/2 cup (1 stick) unsalted butter.2. 3/4 cup packed dark brown sugar.3. 3/4 cup sugar.4. 2 large eggs.5. 1 teaspoon pure vanilla extract6. 1 (12-ounce) bag semisweet chocolate chips, or chunks.7. 2 1/4 cups all-purpose flour.8. 3/4 teaspoon baking soda.
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Chocolate Chip Cookies Recipe | Food Network Kitchen | Food Networkwww.foodnetwork.com/recipes/food-network.../chocolate-chip-cookies-recipe4-201185...
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Planning content topics and analyzing user intent requires exhaustive research.
But that work doesn’t have to be performed by humans.
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There’s a right and a wrong way to incorporate topics into your SEO and content strategy.
AI can find these gaps.
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User intent profiling turns the pool of keywords you want to rank for into a complete content strategy that maps to all search intents for your keywords to buyer journey stages.
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Once you segment modifiers by intent, you can start grouping keywords by content type, you can map intent to existing content and identify gaps in your inventory.
Content marketing strategy
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AI Content Strategy & Research Solution for the Enterprise
Instantly measure the topical authority of existing or planned content.
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MarketMuse’s Topic Intelligence data is now available in the Acrolinx Sidebar.
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