Organic Search Marketing

33
ORGANIC Search Marketing Presented by Lindsey Fair

description

For MCOM43 and MARK5000 Interactive Web Marketing at St. Lawrence College

Transcript of Organic Search Marketing

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ORGANIC Search Marketing

Presented by Lindsey Fair

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SERP’s

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It’s about being the popular one

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Search starts with a spider

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Strategy

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Start with the

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Being little doesn’t make you irrelevant

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Keyword Selection

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Tactics

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Friendly Sitemaps

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Meta Data

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Keyword Density

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Link Building

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Submission & ReSubmission

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Search is more than text

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Rich Snippets

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Wh

at’

s in

a n

am

e?

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Div

er

Dow

n…

.

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Breadcrumb Navigation

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File Names & Systems

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