Organic search results are shrinking
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Transcript of Organic search results are shrinking
![Page 1: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/1.jpg)
Organic search results are shrinking:
![Page 2: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/2.jpg)
Google: The answer to all our questions? Attempting to improve results.
Google adds flight times
Not so good if you’re a travel agency promoting flights from…say New York to San Francisco
Location, Location, Location2-3 organic results
![Page 3: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/3.jpg)
Another look @ Google Flight info
![Page 4: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/4.jpg)
Google wants to keep people on Google
![Page 5: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/5.jpg)
The Good, The Bad and The Ugly
![Page 6: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/6.jpg)
Say it ain’t so? Google is beta testing new search result layouts
Hat Tip: Barry Schwartz
This is gonna hurt those who are at the bottom half of the page
![Page 7: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/7.jpg)
Enter The Panda
![Page 8: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/8.jpg)
Scraped content outperforming original in Google
![Page 9: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/9.jpg)
Google’s answer: more & better content.
What if you don’t have content?
![Page 10: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/10.jpg)
Post Panda-monium & The Long Road to Recovery
![Page 11: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/11.jpg)
Re-enforcing some basic ideas
•Page Link Count. Make sure you don’t have too many links going to one single page?
•Watch out for that duplicate content.
•Possibly a small test PPC campaign to tryout new possibilities for SEO.
•Paid inclusion?! (only if your are that desperate)
Good ol’ fashioned White Hat
•News/PR•Comments•Videos•Social bookmarking•Direct/referring links•Forums•Social Networks•Webinars
Good ol’ fashioned White Hat
•News/PR•Comments•Videos•Social bookmarking•Direct/referring links•Forums•Social Networks•Webinars
![Page 12: Organic search results are shrinking](https://reader033.fdocuments.us/reader033/viewer/2022061111/5455889bb1af9fb66e8b493f/html5/thumbnails/12.jpg)
SEO’s here to stay
SEO will continue to evolve and adapt....
The End