Agora Youth MEchanics

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2013 Marketing PlanCompetitions


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Ms. Gwenn Albarracin , 2012 PresidentMs. Arlene Padua, 2012 VP Youth and AcademeMs. Arlene Amarante, Overall Chair Youth and AcademeMs. Thea Tan, Chairman for Agora Youth Awards

Mr. Ariel Francisco, MemberMs. Iris Laureola, MemberMr. Denis Rodriguez, MemberMr. Vince Reyes, Member

Mr. Richard Anonuevo, Secretariat

COMMITTEE


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OBJECTIVES

To recognize marketing students with outstandingacademic achievement and exemplary contributionsto co-curricular marketing activities.

To recognize official school-based marketingorganizations with at least three marketing-relatedactivities in the past school year.

To provide an opportunity for students to hone andtest their theoretical knowledge through applicationin actual marketing cases.


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To provide nationwide publicity of the students andorganizations achievements.

To give companies/sponsors valuable insights intothe minds and behavior of students so they canmarket effectively to this consumer segment


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MARKETING PLAN

FORSUN TODO IDD TAWAG

Students (individual) / 10 students per school (Marketing Plan competition)


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Open to all marketing majors , non marketing majorand students of related courses, who havesuccessfully completed at least 9 units of Marketing

Subjects and Business related subjects.The contenders (students) are required to submit amarketing plan for SUN IDD TODO TAWAG

The contenders will follow a template for the

marketing plan. This will be provided by the sponsorand finalized by the Youth and Academe committee(TBA)

MECHANICS


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QUALIFICATIONS

The candidate must be a bonafide student enrolled in a

marketing or business course with the nominating school

for at least three (3) school years from the date of

nominations.

The candidate must have: Cumulative Grade Point Average (GPA) of at least

85% or its equivalent.

No grade lower than 80% or its equivalent in

Marketing, Advertising and Economics subjects No grade lower than 80% or its equivalent in any

subject for the last two (2) school years. (Copy ofgrades/certification must be submitted)


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The candidate must have completed at least 9 units ofMarketing or Marketing related subjects at the time ofhis application

The candidate must have been involved, as initiator orleader, in at least three school-based or community-

based projects that used marketing strategies in itsimplementation.

The candidate must have a written endorsement bythe College Dean and/or by the Marketing Department

Chairperson and/or Marketing Adviser.A maximum often (10) entries per school will beaccepted.


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Requirements

Documentation of outstanding work related to Marketing(maximum of 20 pages, short size bond paper (8 x 11,one side only) inclusive of the following:

- Resume (2 pages maximum) with two (2pcs) passport

size photos- One page presentation on why he /she should be

awarded (one page only)

- List of Academic and Co-curricular Achievements in

Marketing (for the past 3 years)


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List of Marketing-related activities/involvements

(at least three). This should include:

- Title of the project

-

Date of implementation- Description of the Project and the candidates role in the

said project. (The candidate must show documentaryevidence that he was organizer or lead participant in thesaid project)

- Brief presentation emphasizing the marketing strategiesused in the project and how this helped ensure theprojects success


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All students who are vying for MARKETING STUDENT

OF THE YEAR will be judged based on the following

criteria:

Relevance of Strategy to Marketing Plan 30%

Feasibility of Plan to become Actionable 25%

Usage of Sound Research 20%

Uniqueness of Creative Strategy 15%

Presentation 10%

Note: weight % may vary on judges / sponsors discretion

CRITERIA


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MARKETING PLAN

FORGaling Pilipino Movement(CSR)

Marketing Association (team) / JMA (Marketing Plan competition)


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The contenders (local JMA) are required to submit amarketing plan for Galing Pilipino Movement (CSR)

The contenders will follow a template for themarketing plan. This will be provided by the sponsorand finalized by the Youth and Academe committee(TBA)

The contender (local JMA) must be a member ofPhilippine Junior Marketing Association

MECHANICS


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-The association / nominee must be existing for atleast (3) three school years from the date of thenomination.

-The association must not be under probationarystatus and must not have any derogatory record.

-The nomination of the association must have awritten endorsement by the College Dean AND the

Dean of the Student Affairs.

QUALIFICATIONS


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-The association must have at least three (3)implemented projects and programs, which clearly use

marketing strategies and practices in their implementation

- Any one of the projects must be (community-based,school-based, conducted in cooperation with AME /PJMA or any marketing organization)

-The weights of the scores will be based on the followingcriteria:

- Significance and impact of Activities conducted for

school year 2012 on the school (50 points)- Comprehensive and innovative marketing plan for GPM

(50 points)


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Documentation (maximum of 30 pages, short size bond

paper / 8 x 11, one side only) inclusive of the following:- Organization Chart (one page)- Activities of involvement- Title of the project

In what way is the project marketing related? Is theorganization an initiator? Or did some other person/sor organization initiate the project?Did the project have an impact on the other

organizations / communities in and outside theschool?

Requirements


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Awards and recognition received

- Is the award given by the school or by some otherinstitution?

- Networking / To what extent was networking done

with PMA, AME, or PJMA in the course of theproject?

- Was networking with other organization done?- What organizations are these?

- Membership Participation / How many membersdoes the organization have and what percentage ofmembership participated to get the project done?


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All JMAs who are vying for MARKETING ASSOCIATIONOF THE YEAR will be judged based on the followingcriteria:

Significance and impact of Activities conducted for

school year 2012 on the school (50 points): Relevance to the Students and School or Community 30%

Initiating Efforts of the Organization 20%

Awards and Recognition Received 10%

Effective Planning and Execution 15% Participation and Networking 15%

Presentation 10%


CRITERIA


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Comprehensive and innovative marketing plan forGPM (50 points):

Relevance and Impact to the Society 30%

Feasibility 25%

Sustainability 20%

Backed up by Research 15%

Presentation 10%


CRITERIA


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MARKETING PLAN

FORPHILIPPINE WACOAL CORP.

School / team of 6 students Marketing Plan (new category) competition


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Upon receipt of the letter invitation for thecompetition, the school, through the Dean of Collegeof Business or related courses, shall signify itsintention to compete by officially responding to the

letter.The school shall then select only ONE teamcomposed of 6 (six) marketing or business or otherrelated courses students and their adviser/coach who

will compete in the WACOAL MARKETING PLANCOMPETITION (new category).

MECHANICS


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The list of students (with photo copies of theirschool IDs) and their adviser will be sent togetherwith the letter of intent to join the competition to thePhilippine Marketing Association ON OR BEFOREOCTOBER 19, 2012.

The contenders (school / team) are required tosubmit a marketing plan for Philippine WacoalCorporation

The contenders will follow a template for the

marketing plan. This will be provided by the sponsorand finalized by the Youth and Academe committee.

(TBA)


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All school / teams will be judged based on the followingcriteria:

Relevance of Strategy to Marketing Plan 30%Feasibility of Plan to become Actionable 25%Usage of Sound Research 20%Uniqueness of Creative Strategy 15%

Presentation 10%


CRITERIA


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All marketing plans must be submitted in power pointformat and in a CD and on paper.

All plans must be submitted in 5 (five) sets on or

before 3pm of December 14, 2012

ALL STUDENTS/TEAMS MUST USE A CODE NAMEwhich will appear on all the slides in the power pointpresentation.

The presentation materials MUST NOT bear the nameor any markings of the school.

GUIDELINES


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The name of the school must be printed on a singlesheet of white paper and inserted in a plain whiteenvelope. This will be included in the documentssubmitted to the PMA secretariat.

All presentation materials must be inserted in a largebrown envelope with the label: MARKETINGASSOCIATION OF THE YEAR 2013/MARKETINGSTUDENT OF THE YEAR with CODE NAME / New

Category - Wacoal Marketing Plan


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PrizesSun IDD TODO Tawag (Marketing Student of the Year)

individual / students MP Competition

Valedictorian - 25K cash + plaque

1st / 2nd placers - 10K cash + plaque

Finalists - 5K cash prize + medal

Galing Pilipino Movement (Marketing Assn of the Year)

Team (Winner) - 25k cash + plaque

Runner up (s) - 5k cash + plaque

Wacoal (new category) (School / Team MP Competition)

Team Champion - 50K cash + trophy + individual medal +

plaque for the adviser


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October 2012 - Sending of Formal Invitation to Schools

October 19 - Submission of Nomination (for Students & JMA)and LETTER OF INTENT (for Wacoal MP)

October 20 - Screening of entries

December 14- Deadline of Submission of Case Study

December 15 - Screening of Case Study / Judging of Semifinalists

January 2013 Announcement of Finalists

February (1st week) - National Finals / Judging

February 16, 2013Awarding @ Tektite Auditorium

Timelines


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For more information please call the

PMA Secretariat at 6344890 or

6345722 look for Richard Aonuevo

[email protected]
mailto:[email protected]:[email protected]


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Thank you

Committee!

Agora Youth MEchanics

Documents

Transcript of Agora Youth MEchanics