AGOF internet facts 2012-01 english version
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AGOF internet facts 2012-01 plan.net group for digital communication 19.04.2012 2
description
Summary of the main results of the German online study "internet facts" 2012-01
Transcript of AGOF internet facts 2012-01 english version
AGOF internet facts 2012-01
plan.net group for digital communication
19.04.2012
2
Website-ranking January 2012: net reach Ø month
3
Spiegel Online back in top 10, meinestadt.de back in
top 20
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: January 2012 / Source: AGOF internet facts 2012-01 / plan.net media intelligence
2011-
12
2012-
01 Website
Net Reach
in %
unique user
in m.
Difference in UU
To 2011-12
Difference in UU
to 2011-01
contacts
in m.
Ø
contacts
1 1 T-Online 51,1 25,70 +1,11 -0,13 4.253 166
2 2 eBay.de 47,0 23,64 -0,62 -0,68 4.957 210
3 3 WEB.DE 32,8 16,53 -0,16 -0,97 2.878 174
4 4 gutefrage.net 31,5 15,87 +1,32 -0,47 87 6
5 5 Yahoo! Deutschland 29,4 14,79 +0,53 -0,03 900 61
8 6 BILD.de 28,6 14,37 +1,47 +0,91 2.390 166
6 7 CHIP Online 28,2 14,18 +0,41 +1,05 378 27
7 8 computerbild.de 26,1 13,13 -0,23 +5,13 246 19
9 9 GMX 25,2 12,71 -0,14 -0,91 2.189 172
11 10 SPIEGEL ONLINE 22,4 11,28 +1,01 +1,06 806 72
15 11 FOCUS Online 20,6 10,38 +1,76 +2,40 188 18
14 12 RTL.de 20,1 10,11 +1,17 +0,33 273 27
13 13 DasTelefonbuch.de 19,4 9,77 +0,65 +2,62 68 7
12 14 MSN 18,2 9,16 -0,88 -4,25 361 39
10 15 chefkoch.de 18,2 9,16 -1,88 +1,54 182 20
20 16 Welt.de 17,0 8,57 +0,89 +0,91 203 24
22 17 meinestadt.de 17,0 8,56 +1,00 +0,22 228 27
17 18 Entertainweb 16,4 8,23 +0,17 +1,03 62 8
16 19 DasÖrtliche 16,3 8,21 -0,36 +0,37 58 7
19 20 wetter.com 16,2 8,16 +0,29 +0,67 145 18
Top-3 Gains/Losses in net reach
25,7
23,6
16,5 15,9
14,8 14,4 14,2 13,1 12,7
11,3
6
8
10
12
14
16
18
20
22
24
26
28
11-01 11-02 11-03 11-04 11-05 11-06 11-07 11-08 11-09 11-10 11-11 11-12 12-01
T-Online
eBay.de
WEB.DE
gutefrage.net
Yahoo!DeutschlandBILD.de
CHIP Online
computerbild.de
GMX
SPIEGELONLINE
Top10 websites: gutefrage.net, Bild.de and Spiegel
Online gain net reach
4
Top-10 platforms by net reach over time
Figures in m Unique User / month
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-01 / plan.net media intelligence
German travel websites benefit from travel planning
for 2012
5
5,4 5,3
3,7
3,3 3,3
2,1
1,9 1,9
1,2
0
1
2
3
4
5
6
11-01 11-02 11-03 11-04 11-05 11-06 11-07 11-08 11-09 11-10 11-11 11-12 12-01
Ab-in-den-Urlaub.deHolidayCheck
TripAdvisor
Fluege.de
Reisen.de
travel24.com
Dumontreise.de
opodo.de
4trips
FeWo-direkt.de
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-01 / plan.net media intelligence
Top-10 travel-platforms by net reach over time
Figures in m Unique User / month
Publisher ranking January 2012
6
OMS back in Top10, Hi-media and Unister increase
portfolio reach 2011
12
2012
Publisher
Net reach
in %
Unique User
in m
Difference in UU
to 2011-12
Contacts
in m
Ø
contacts
1 1 InteractiveMedia 60,7 30,6 +0,59 4.951 162
2 2 TOMORROW FOCUS 60,0 30,2 +1,21 1.668 55
3 3 United Internet Media 55,8 28,1 +0,23 5.407 192
5 4 Axel Springer Media 53,6 27,0 +1,43 3.163 117
4 5 IP Deutschland 51,7 26,0 -0,57 2.385 92
7 6 SevenOne Media 50,2 25,3 +0,16 996 39
6 7 eBay Advertising Group 49,7 25,0 -0,37 6.073 243
8 8 Ströer Interactive 46,5 23,4 +1,16 1.142 49
11 9 OMS 43,5 21,9 +1,68 1.101 50
10 10 Yahoo! Deutschland 41,9 21,1 +0,59 1.368 65
9 11 G+J Electronic Media 41,6 20,9 -0,64 1.162 56
12 12 ad pepper media 36,7 18,5 -0,21 198 11
13 13 iq digital 35,7 18,0 +0,63 1.236 69
17 14 Hi-media Deutschland 34,9 17,6 +3,62 575 33
14 15 freeXmedia 34,7 17,5 +0,70 1.510 87
15 16 Microsoft Advertising 31,3 15,7 -0,24 872 55
16 17 SPIEGEL QC 30,6 15,4 +1,39 1.012 66
19 18 Unister Media 26,3 13,2 +3,38 234 18
18 19 Glam Media 22,4 11,3 +0,23 129 12
20 20 MAIRDUMONT MEDIA 16,9 8,5 +1,29 128 15
Top-3 Gains/Losses in net reach
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: January 2012 / Source: AGOF internet facts 2012-01 / plan.net media intelligence
Over 51 million onliners in Germany
7
70,33 m German
speaking population
14 years and older
use the internet 51,40 m (73%)
have used the internet
in the last 3 months
50,34 Mio. (72%)
Base: 112.306 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
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Onliners (last 12 months)
Figures in %
Internet penetration in Germany is at 73%
15
26
40
50 52
55 57 58
62 65
68
73 73 73
0
10
20
30
40
50
60
70
80
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
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Online use (last 3 months) by age and gender
Figures in %
96 94 95
88
76
57
32
96 96 92
84
68
45
14
0
10
20
30
40
50
60
70
80
90
100
14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder
Men
Women
Virtually everyone in the younger demographics is
online
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
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Online use (last 3 months) by age over time
Figures in %
92 96
86
95
77
93
66
86
50
72
27
51
9
22
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011 2012
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years andolder
Steady increase in online use in age groups 50
years and older in the past two years
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
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Index Online use (last 3 months) by age and gender
Index 100 = German speaking population in Germany 14 years and older
107
93
134
132
130
119
100
71
29
0 20 40 60 80 100 120 140
Men
Women
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years and older
Only the target groups 60 years and older remain to
use the internet below average
77
66
96
95
93
86
72
51
22
In %
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
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Index Online use (last 3 months) by net household income and education
Index 100 = German speaking population in Germany 14 years and older
94
90
101
111
120
78
112
126
121
60 70 80 90 100 110 120 130 140
Under 1.000 EUR
1.000 - 2.000 EUR
2.000 - 3.000 EUR
3.000 - 4.000 EUR
4.000 EUR or more
None or Secondary Modern / Primary School
Secondary Schools
(Specialized) A-Levels
University Degree
Above average internet use amongst demographics
with higher incomes and education
In %
67
64
72
80
86
56
80
90
86
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
13
Gender and age of onliners
Figures in m / %
26,39 0,5
23,95 0,5
male
female
4,96 10%
9,32 19%
9,19 18% 11,57
23%
8,17 16%
4,69 9%
2,44 5%
14-19 years 20-29 years
30-39 years 40-49 years
50-59 years 60-69 years
70 years and older
The majority of online users are male and younger
than 50
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
14
Education and occupation of onliners
Figures in m / %
1,89 4%
15,48 31%
16,03 32%
7,67 15%
9,27 18%
NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree
7,41 15%
32,72 65%
5,09 10%
5,12 10%
In educationEmployedRetired / PensionerNot employed
Almost two thirds of the online users are employed
and have at minimum completed continued
education
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
15
Own income and net household income of onliners
Figures in m / %
14,80 29%
17,89 36%
8,28 17%
2,60 5%
2,55 5%
4,23 8%
Under 1.000 EUR 1.000 - 2.000 EUR
2.000 - 3.000 EUR 3.000 - 4.000 EUR
4.000 EUR or more n/a / no personal income
28,50 28%
25,50 25%
15,70 16%
15,70 16%
14,60 15%
56% of the onliners have a net household income of
more than 2.000 euro
Personal income Net household income
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
16
Place of use (at least occasionally)
Figures in %
The internet is used predominantly at home –
29% of onliners use the internet on the road via
laptop / mobile phone
96
33
8
10
29
28
95
32
8
9
22
30
0 10 20 30 40 50 60 70 80 90 100
At home
At work
At school, university
On the road
In public places
At friends / relatives, elsewhere
2012-01
2011-01
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
17
Base: 96.666 unweighted cases (= 47,76 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
Online access at home (multiple choice)
Figures in %
78
64
9
7
23
14
10
0 10 20 30 40 50 60 70 80 90
Broadband
DSL
Cable
Other broadband connection (cable, 3G)
Narrowband
ISDN
Analog modem
78% of the onliners in Germany access the internet
via broadband
18
Information sources used online (at least occasionally)
Figures in %
86
83
69
67
64
62
57
41
40
39
38
89
84
67
68
64
61
57
40
41
38
38
0 20 40 60 80 100
E-Mails
Search Engines
Global News
Online Shopping
Weather
Regional, local news
Online-Banking
Product Reviews
Chat, Forums
Sports Results, News
Cinema
2012-01
2011-01
37
34
32
28
22
21
19
19
17
15
9
35
31
35
29
24
20
18
18
16
18
9
0 20 40 60 80 100
Food and Beverages
TV Listings
Messenger
Family and Kids
Job Portals
Stars and Celebrities
Fitness and Wellness
Real Estate Listings
Blogs
Flirting, Dating
Horoscopes
2012-01
2011-01
E-Mail and search engines are the most used online
services
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
19
Top-20 searched for products online
Figures in %
59
55
55
50
44
44
44
43
41
40
59
56
55
50
40
44
45
47
44
42
0 20 40 60 80
Books
Vacations
Tickets
Hotels
Shoes
Airline Tickets
Furniture
CDs
Train Ticktets
Telecommunication Products
2012-01
2011-01
39
38
38
36
36
35
35
35
33
33
38
40
36
39
38
35
35
36
33
34
0 20 40 60 80
Women Clothing
Movies, Videos, DVDs
Men Clothing
Digital Cameras
Computer-Hardware
Sports Equipment
Toys
Health Products, Medicine
Flatscreen TV
Used Cars
2012-01
2011-01
Books, vacations and tickets are the most searched
goods on the internet
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
20
Top-20 purchased products online
Figures in %
43
35
27
27
26
26
25
25
24
23
42
34
25
25
26
24
21
24
22
22
0 10 20 30 40 50
Books
Tickets
Womens Clothing
Hotels
CDs
Vacations
Shoes
Airline Tickets
Men's Clothing
Toys
2012-01
2011-01
21
21
19
18
17
17
16
16
14
13
21
20
20
17
16
16
16
15
13
13
0 10 20 30 40 50
Movies, DVDs
Train Tickets
Computer Hardware
Health Products, Medicine
Furniture
Sports Equipment
Computer Software
Telecommunication Products
Music, Movie Downloads
Computer- and Videogames
2012-01
2011-01
Books and tickets are most frequently purchased
goods
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-01 / plan.net media intelligence
Profile AGOF internet facts 2012-01
Universe: 70,33 m (German speaking population in Germany
14 years and older)
Sample: 112.423 unweighted cases (101.306 onliners)
Time frame: January 2012
Reported websites: 733
Reported placement units: 3.887
Reported product categories: 59
Tel: +49 (0)89 2050 30
E-Mail: [email protected]
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Twitter: @plannet
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