After You've Opened Pandora's Box
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Transcript of After You've Opened Pandora's Box
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Image here aligned with MCN above and baseline of text next to it.After You’ve
Opened Pandora’s
Box
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The many outcomes of trying to be more
open at PEM
Ed RodleyPeabody Essex Museum
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We have a directorial mandate:
Figure out how to engage with a global online
audience
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We have a bunch of problems, including:
•Our Wikipedia entry is terrible.•Our photo policy is pages long & changes 3x a year.•Our social media presence is too PR-driven.•Our digital asset management is not what we’d like it to be.
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How to unravel this big ball of interconnected
issues?
The short answer?Take it a step at a time, on as many fronts as you can.
Nobody gets there in one step.
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Reframe problems as opportunities to deliver
on the missionMoving from “We can’t because…” to “We should, because…” makes things easier.
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Even when its completely aligned with
mission and goals, changes is hard.
•Nobody learned how to do this.•There’s no “right” way, or even “best practice”.•Everybody’s already busy.
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So what’s that look like in regard to Wikipedia?
•Agreeing to discuss it at senior mgmt level.•Assigning resources to it.•Talking with the WP community.
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So what’s that look like in regard to photo
policies?•Looking for opportunities to encourage visitors to take and share photos of PEM.•Agreeing to stop watermarking PEM-produced images.•Revisiting contract language around photo permissions, and possibly not taking shows with restrictive policies.
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So what’s that look like in regard to social
media?•Forming SM team and advisory group to coordinate our outreach.•Launching blogs.•Making it easier for staff to participate in our SM efforts.
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Offer professional development around these
toolsWe recognized a need for fast, focused PD and came up with a Social Media 101 brown bag lunch series.•SM platforms (Facebook, Twitter, etc…)•Writing for blogs•Cloud-based tools
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So what’s that look like in regard to digital asset
mgmt?•Hire somebody before buying a DAMS•Look at workflows, not tools•Work on getting the back end right.
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Look up
The scale and reach of more open digital efforts is mindbending.
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Edit-a-thonWW 1 edit-a-thon Stockholms Universitet. , Sweden.In 5 hours, 12 editors:uploaded 10 new images from the Europeana database were uploaded toWikimedia Commons.Five new Wikipedia articles were written and17 existing articles were enriched with images.The improvements to the articles were done in Swedish, Finnish, English,German and Dutch.
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Key Findings:The articles that had images added to them (in all languages) were viewed453,047 times in November and 389,122 times in December. By June 2013,after six months, the articles had received a total 1.8 million views.
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Find Ambassadors
And find ways to support them
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Find ways for the most people to win
Instead of an “us” versus “those people” paradigm, find ways for
people’s passions to be harnessed
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Questions for you:
How do convince the trepidacious to release control of
assets? What strategies work?
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Questions for you:
How do you reconcile openness and increasing participation with
the strongly held view of (art) museum as a temple and
resistance to “diluting” the authority of the institution?
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Questions for you:
How do you change people’s minds about “giving it away for
free” from a bad thing to a necessary way of achieving our
missions? +1