Affiliate media pack · 2020. 8. 24. · TGI ClickStream 2019 Q4 (July 2018 - June 2019) - with...
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Affiliate media pack
Transcript of Affiliate media pack · 2020. 8. 24. · TGI ClickStream 2019 Q4 (July 2018 - June 2019) - with...
Affiliate media pack
The brand-safe community for EVERY parent
The Netmums community
Grade National
Average %
Netmums %
A 4% 4%
B 22% 21%
C1 29% 30%
C2 21% 21%
D 15% 15%
E 9% 9%
GB TGI ClickStream 2019 Q4 (July 2018 - June 2019) - with Mobile - Incl.
We reach all parents across the whole of the UK
and we precisely match the UK family dynamic
We match to the socio-economic and geographical split of the UK
8%
South East 14%
London 13%
East of England 10%
East Midlands 8%
North East 4%
Yorkshire & HumbersideNorth West 12%
West Midlands 10%
Scotland 9%
Wales 5%
South West 7%
Netmums is with parents for every shopping decision they make
We reach more expectant parents and
parents of newborns than the competition
TGI ClickStream 2019 Q4 (July 2018 - June 2019) - with Mobile - Incl. Wavelength and Sports+ : Data copyright Kantar Media UK
Total Audience
babycentre.co.uk
Last 4 Weeks (L4W) PC/MOB
Netmums.com
4,370,000
1,571,000
Birth Of Your First
Child ~ Life Events -Experienced In Last 12
Months
51,000
34,000
Birth Of Your First
Child ~ Life Events -Experienced In Last 12
Months
39,000
24,000
Child(ren)
Under 1 Year In HH
139,000
49,000
Birth Of Your Second
Or Subsequent Child ~ Life Events - Expect In
Next 12 Months
39,000
24,000
167%more households
with under 1’s
than Babycentre50%more new parents in
the last 12 months
than Babycentre
Fast growing affiliate business
wherever they are
Connecting you with parents
Connecting you with parents, wherever they are
Source: GA Sept 2019, Google ad manager Nov 2019 and Tubular Labs Nov insights 2019
Content: leveraging our brand trust
• Recipe • Product review • News story • Buying Guide • Best Buys listicle• Main feature
Brand opportunities
Content fact & figures
Netmums recruit parents/families to test your product
Recruit
Product sampling fulfilled by client.
Send
Users feedback via dedicated forum thread
Feedback
Product/brand receives Netmums
Recommended endorsement if 80% of
testers say they’d recommend the
product to friends family
Endorse
Logo usage on all related POS and brand
comms, for 1 year
Netmums Recommended: we endorse your product
Netmums Recommended: Brands who’ve earned our endorsement
Email: direct to inboxes
• In-mail links• Product / offer story inclusion • Solus emails
Email fact & figures
Brand opportunities
Source: Facebook Insights Nov 19 *Facebook insights 2-29th Jan 2020
Social: we create content made for sharing
• Unboxing videos• Haul videos• News story inclusion• Flash sale announcements• Sneak peak the new range at … inclusion
Brand opportunities
Social fact & figures
Advanced data targeting
Advanced data targeting
Influencer marketing: guaranteeing you engagement
Influencer facts & figures
• Product review vlog• Unboxing vlog• Shopping haul vlog
Brand opportunities
Forum: where parents come to get questions answered
272k Christmas shopping threads 237k cooking and food threads208k home and garden threads128k product threads109k fitness threads94k weight loss threads28k hair and beauty threads15k fashion threads13k pregnancy test threads
Forum facts & figures
• Branded chat
Brand opportunities
Video
Video facts & figures
• Pre-roll ad• Custom branded video content
Brand opportunities
Appendix
Research capability
2.1x more likely to be concerned by their image
1.8x more likely to be outgoing and social
3.1x more likely to consider themselves highly discerning shoppers
1.6x more likely to be receptive to emotional messaging
What types of users were they?
Who saw your campaign?
73% Female
84% Homeowners
Median Income of £28,000
Median age of children was 2.3 years old
TravelIndex 213
HealthIndex 180
FoodIndex 112
FashionIndex 133
FitnessIndex 110
Hair and BeautyIndex 213
People who most viewed your campaign were most interested in…
Index 114Index 213 Index 189
Index 111 Index 163
Which brands do people who saw your campaign purchase?
A content strategy built on insight
Netmums’ proprietary insight study outlining a clear vision of today’s families
Source: Netmums/Dynata Parenting 20:20 research August 2019 Respondents 2000
Parenting 20:20 overview
Our brand partners
We’d love to hear from you!
Matt Brown, Affiliate Business [email protected]
Sarah Lafarge, Shopping [email protected]
