Clickstream Q3 2014

8/11/2019 Clickstream Q3 2014

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TGI Clickstream Q3 2014Update Presentation


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Source: TGI Clickstream 2014 Q3

Online BehaviourGeneral Internet ActivitiesAdded : Sites visited on a Smartphone/Tablet device in the last 4 weeks

New options for News and Sports and also Shopping:

Base: Used internet in last month


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Base: Used internet in last month

Online BehaviourGeneral Internet ActivitiesAdded : Instant messaging services used in last month

56% Female Users

72%

Male Users

32%Are 15-24

34%

Are 15-24

17%Of people living in

Wales are users

Greater Londonersare 90% more likely

to use Viber

Source: TGI Clickstream 2014 Q3


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Social Media Segmentation


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Online BehaviourSocial MediaAdded : Social Segmentation Connected Engagers

Base: All internet users 15+ Source: TGI Clickstream 2014 Q3


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Online BehaviourSocial MediaAdded : Social Segmentation Online Experimenters



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Online BehaviourSocial MediaAdded : Social Segmentation Connected Dabblers



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Online BehaviourSocial MediaAdded : Social Segmentation Credible Contributors



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Online BehaviourSocial MediaAdded : Social Segmentation Social Spectators


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Online BehaviourDigital Media Streaming/DownloadsAdded : Which Music Streaming Services Used

Legend:

Base: Used internet in last month Source: TGI Clickstream 2014 Q3


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Online BehaviourE-CommerceAdded : Used Mobile In-Store Whilst Shopping

High Street Shoppers who have used a Mobile in-store whilst shopping:

ASOS shoppers are 179% more likely to check stock availability

43% of All Saints shoppers check/update shopping lists

70,200 Harvey Nichols shoppers check prices online

23% of G-Star shoppers find more information about a product online

Base: Own a smartphone Source: TGI Clickstream 2014 Q3


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Online BehaviourE-CommerceAdded : Used Mobile In-Store Whilst Shopping

High Street Shoppers who have used a Mobile in-store whilst shopping:

31% of French Connection shoppers check out reviews andreferences to find the best products/services

H&M shoppers are 55% more likely to find the latest deals/vouchers

House of Fraser shoppers are 136% more likely to findrecommendations for places to shop/eat or drink

Base: Own a Smartphone Source: TGI Clickstream 2014 Q3


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Online BehaviourWebsites VisitedAdded : New options for Hobbies and Interests:



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Online BehaviourSite PurchasedAdded : New options for Last 4 weeks



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Online BehaviourFull Site ListAdded : New options for Full Site/Domain List


32% more likelyto be Social

Classification A

49% off Women withcoloured hair shop

at Amazon

32% SocialClassification A

27% more likely tohave children under 226% own a Dog

21% more likely toWork in Education

34% more likely to bea heavy user of Port

Clickstream Q3 2014

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Transcript of Clickstream Q3 2014