1. Affiliate Marketing Objective2. Affiliate Marketing Landscape3. Strategies of Launching Successfully Affiliate program4. Challenges of Affiliate marketing 5. Implementing Best Practices6. Requirement from Organization7. KPI’s to be measured

Index of Presentation

Affiliate Marketing Objective

1. Affiliates contribute to around 15% of the sales happening on online retail sites in India.

2. The fact that Affiliate Marketing infuses the benefits of Content Marketing through the channels mentioned earlier, and the relatively lower risk involved by having to only pay for a pre-defined action has made the sales channel a favorite amongst Startups in India.

3. More affiliates means more people posting your links. More links means better SEO and awareness of your brand.

Affiliate Marketing Objective

Affiliate Marketing Landscape in India

Content Marketing for :- ATTRACT NEW USER, ENGAGE THEM and IMPROVE SEARCH ENGINE RANKING

Key Marketing FocusCoupns

Wallet Offers

Price Comparison

Deal Aggregator

Coupons & Cashback

i. Visit, Views, Followers, Fans, Brand Mentionsii. Cash karo, coupondunia

Price Comparison :-Mysmartprice and

Deals Aggregator Roposo and otther

Wallet Offers

Mobilwik & Paytm Offers

Blogger and other promotion

i. Visit, Views, Followers, Fans, Brand Mentionsii. Cash karo, coupondunia

1. Generate Coupon codes for brand/category.

2. Create a landing page to showcase all those offers which can avail using coupon codes.

3. Offer merchant substantial incentive to sell coupons of products which is avail on website.

4. Brand Page of site

5. Coupon Placement

6. Text ads in with brand keywords.

7. Banner placement on Homepage & on category pages.

8. Social media post.

9. E-Mail newsletter reach out to their customers

Strategies of Launching Successfully Affiliate program

1. Pick your affiliate platform

2. Decide what commission you will offer

3. Create an affiliate resource center

4. Recruit affiliates

5. Activate affiliates

6. Motivate affiliates

Strategies of Launching Successfully Affiliate program

I. High conversion rates.II. High payouts compared to competitors.III. Lengthy cookieIV. Operates in a niche that can afford the affiliate to promote it based on the two

previous pointsV. Shares information about demographics that work well for the merchantVI. Shares banners \ keywords \ insightsVII. Has an active affiliate manager who knows their stuffVIII. Have a robust affiliate zone \ affiliate resource centerIX. Work via an affiliate network (the more the merrier)

Strategies of Launching Successfully Affiliate program

Accelerated purchasing – on-site coupon codes help potential customers make a purchase from you faster that they might have otherwise. Especially if the offer is valid for a limited time.

Increased customer loyalty – shoppers that discover you offer coupon codes will be more likely to make repeat purchases

Entice customers away from competitors – it’s common for shoppers to break routine shopping patterns in order to take advantage of a coupon. This can lead to increased new visitor traffic and sales to the business

Enhanced linking – this is the icing on the cake for a good coupon strategy. People regularly link to coupon pages and share them with friends via social media networks. This will also help your search engine rankings due to a greater volume of inbound links and social signals pointing towards your website

What we will be going to establish