AdvisorOne Media Kit

11
Start. Finish. Sueed. Every Day. media kit 2011 Powr by n  avsorOn.co

Transcript of AdvisorOne Media Kit

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 1/11

Start. Finish. Sueed. Every Day.

m e d i a k i t 2 0 1 1

Powr by

n

 avsorOn.co

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 2/11

m e d i a k i t 2 0 1 1

Page 1

 avsorOn.co

Page 1

Mission: AdvisorOne.com s h snon wbs for ll h nws,

, nlyss, ools n nworn vsors n fro

xprs n prs o sy nfor n row hr busnss.

Wh hunrs of nw sors pos ch y, vsors wll

vs h s ulpl s hrouhou h y.

 AdvisorOne.com lvrs

hhly rlvn conn n

sss fro Su

Busnss m, n

v syncon, ron n

couny nrcon.Eah hanne features:nOrnl brn nws sors

nFur rcls

n all rlvn zn conn

n ar nws fro

SBm roup

n ar nws n

fro nforon prnrs

 AdvisorOne.com 

conn s ornz

roun 4 primary

channels and 24

topic categories:

The Portfoio

Weath

Retirement

The Pratie

nd n conn fro

ssocons n

ovrnn rsourcs

nCur conn fro ulpl

rsourcs (aP, Bloobr,

S&P, LxsNxs, c.)

nd fs

ndc blors

n Vo nrvws

nSurvys

nCopny n

nvul prols

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 3/11

m e d i a k i t 2 0 1 1

Page 2

 avsorOn.co

Page 2

Responding to the needs of the market th vsor couny s convrn, ful by h nncl rfor bll n

h ncrs powr vn o frl n s rulors. evryhn s nux. avsors r focus on fcncy, n avsorOn hlps h b or

fcn so hy cn focus on cqurn, srvn n rnn clns

voll r n conoy.

Fbc fro rrs n conrbuors, n rcn rn

rsrch suy conr h vsors s vo rl o

hr consupon of busnss nforon, rucn

hr fcncy.

Soures of Information

 avsors spn n vr of 17.4 hours prw consun nforon rl o hr

vsor prcc -- 58% of s spn on

wbss n l nforon sourcs.

1. Brn nncl nws

2. mr

3. econoc & rns

4. tx nforon

5. Cln nn nforon

6. mr nlyss

7. Rsrch on nvsns8. Brn nrl busnss nws

9. Prfornc rns n nshs

10.trnn & ucon

11. Coplnc & ll ssus

12.govrnn

13. tchnoloy vlopns

Most ImportantTypes of Information

 avsors’ rn h yps of 

nforon os porn o

h n runnn hr prcc:

 Web/Digita Media—10 hrs, 58%

 Trade Magazines—4 hrs, 23%

 Genera Business Magazines—3 hrs, 19%

2010 Su Busnss m Rsrch Suy

Why AdvisorOne.om?

The need for a cOMPlETE informationsoure

92.5% of 

vsors rpor

h hr currnly

sn’ snl s

h provs ll

of hr prcc

rl nforonns

Nrly 70% of 

vsors wn o

ccss snl s

rsourc

36% 46%

 4% 3%

11%

 Genera Business Sites—36%

 Trade Magazine Sites/eNewsetters/Web Seminars—46%

 Soia Media—4%

 Forums—3%

 Other—11%

Use of Digita Mediagnrl busnss nwsppr & 

zn ss, n B2B r

zn ss, -nwslrs

n wb snrs r h

prry l sourcs of 

nforon vsors rly on.

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 4/11

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 5/11

m e d i a k i t 2 0 1 1

Page 4

 avsorOn.co

Page 4

Setion

Sponsorshipsmch your r of xprs

o chnnl scon n lvr

your rn ss

o r unc. Ad Position Size Max File Size CPM

 top Lrbor 728 x 90 35  

Rcnl (2 pr p) 300 x 250 35  

Sll Rcnl 300 x 100 35  

Boo Lrbor 728 x 90 35  

Sponsor Loo 88 x 31 35  

Pc of ll sx uns $225

The Portfoion econoy & mrs

  n etFs

  n muul Funs

  n Fx inco

  n Rl es

  n thory & Sry

n alrnv invsns Retirement  n inco Plnnn

  n Lf Plnnn & LtC

  n annus

  n th Rr

 

The Pratie

Eah channe is organized

by setion headers:

Weath  n Rs mnn

  n tx Plnnn

  n Phlnhropy

  n es Plnnn

  n th Wlh mnr

n Rias

  n iBds

  n Wrhoussn Crrs

  n th Cln

  n Prcc mnn

  n Ll & Coplnc

  n mrn & tchnoloy

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 6/11

m e d i a k i t 2 0 1 1

Page 5

 avsorOn.co

Page 5

enewsetters

 Ad Position CostCost per Week 

(all 5)2 Weeks per Month (10 newsletters)

 top Lrbor (728 x 90) $2,100 $8,400 $13,440

 top Rcnl (300 x 250) $2,100 $8,400 $13,400

 tx a (l 200 chrcrs) $1,750 $7,000 $11,200

 avsorOn dly Wr

dsrbuon: 125,000*

*Bs on Nwslr subscrbr lss s of Ocobr 2010; h cul nubr y vry.

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 7/11

m e d i a k i t 2 0 1 1

Page 6

 avsorOn.co

Page 6

AdvisorOne

Retirement Report

AdvisorOnePortfoio Buider

dsrbuon: 88,000*

dlvr vry mony

dsrbuon: 102,000*

dlvr vry tusy

*Bs on Nwslr subscrbr lss s of Ocobr 2010; h cul nubr y vry.

Cos Cos exclusv avrsr pr issu

W 1 etFs $7,100

W 2 muul Funs $7,100

W 3 Hr asss (. rl s, coos) $7,100

W 4 alrnvs: Prv equy, LPs $7,100

 top Lrbor (728 x 90) $3,950

 top Rcnl (300 x 250) $3,950

 tx a (l 200 chrcrs) $3,100

Cos Cos exclusv avrsr pr issu

W 1 Porfolo Buln $7,100

W 2 insurnc & annus $7,100

W 3 inco Srs $7,100

W 4 Bhvorl Fnnc $7,100

 top Lrbor (728 x 90) $3,950

 top Rcnl (300 x 250) $3,950

 tx a (l 200 chrcrs) $3,100

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 8/11

m e d i a k i t 2 0 1 1

Page 7

 avsorOn.co

Page 7

AdvisorOnecareer Advantage

AdvisorOneInside Weath Management

dsrbuon: 19,000*

dlvr vry Wnsy

dsrbuon: 87,000*

dlvr vry thursy

*Bs on Nwslr subscrbr lss s of Ocobr 2010; h cul nubr y vry.

Cos Cos exclusv avrsr pr issu

W 1 top Wlh mnrs $4,500

W 2 enow; avnc Plnnn & Rs mnn $4,500

W 3 Prsrv; es Plnnn & Chrbl gvn $4,500

W 4 Won & Wlh $4,500

 top Lrbor (728 x 90) $2,500

 top Rcnl (300 x 250) $2,500

 tx a (l 200 chrcrs) $2,050

Cos Cos exclusv avrsr pr issu

W 1 mrn & Rfrrls $7,100

W 2 avsor Bnchrn $7,100

W 3 B/d & Wrhous Rcrun $7,100

W 4 Nx gn of avsors $7,100

 top Lrbor (728 x 90) $3,950

 top Rcnl (300 x 250) $3,950

 tx a (l 200 chrcrs) $3,100

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 9/11

m e d i a k i t 2 0 1 1

Page 8

 avsorOn.co

Page 8

custom eMedia OpportunitiesWeb SeminarsPoson yourslf s n nusry houh lr whl nrn hunrs of qul

ls. avsorOn’s wb snrs co wh cuso rn pln, ulzn h

rn powr of Su Busnss m’s vsor brns.

Use a web seminar to:ngnr quly, cos-ffcv ls

nBrn your copny s houh lr

nRcru n p rnon hh

ndffrn yourslf fro h copon

ndrv wbs vss

nincrs brn wrnss

nBul loyly

eBastsdlvr your r rn ss o h nbox of nrs vsors. Your

bls wll co fro avsorOn lnn your brn wh n nusry lr, buln

rus wh our op-n subscrbrs. ml o h nr ls of vsors, or sn by ron

or yp of vsor ( npnn, wrhous, wlh nr, c.)

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 10/11

m e d i a k i t 2 0 1 1

Page 9

 avsorOn.co

Page 9

Emedia spesWeb Advertising Positions & Spes:n728x90 pxls – (Lrbors, op n boo)

n300x250 pxls – (mu Rcnls, op n boo)

n300x100 pxls – (Sll Rcnl)

n640x480 pxls – (inrsl)n500x500 pxls – Plwy

n88x31 pxls – (Loo)

Maximum Fie Size:(Sc or Rch m )

n728x90: 35 

n300x250: 35 

n88x31: 10 

Fie Formats:nFLaSH (.SWF)

ngiF (Sc or an)

nJPg

nHtmL

Approved Third Party Vendors:Blusr, doublClc, daRt mof, eyblsr, Pon.

Roll, Uncs in-P enlvn, Vwpon, eywonr,

inrpolls, klpr, als n Shoshl.

Rih Media Options:expnbl, Ou-of-bnnr, Flon, auo n Vo,

in-Bnnr Srn n trnsonl.

Fash Ad Requirements:Pls publsh your .SWF l s Flsh 10 or blow.

Rih Media Fie Requirements:

nBcup .fs us b subn15 scons x non lnh

n mxu of 3 loops (non us sop fr h

3r loop)

nFr r us b no or hn 18fps

ninl l sz us no xc 35 

n auo us b usr n (On clc)

n all non/uo us conn Ply/Sop conrols

nexpnbl s us nclu Closn “X” buon

n th op-os lyr us b rnsprn buon lyr

connn clctag vrbl.

Pls us h follown co xcly s s wr n.

on(release)

{ getURL(_root.clickTAG, ”_blank”);

}

 Note: You do NOT need to embed the click URL for your 

 ad in the SWF. It will be inserted by our ad server.

caneations all cncllons us b n wrn o your

vrsn rprsnv 30 ys pror o schul / 

pror. Cncllons n lss hn 30 ys y

rqur full pyn.

eNewsetter AdvertisingPosons & Spcs:

nLrbor:Sz: 728x90 pxls

 an .f or .jp, 15 l sz (x), copny URL

nmu Rcnl:

Sz: 300x250 pxls

 an .f or .jp, 15 l sz (x), copny URL

n tx - loo:

L 200 chrcrs.

Questions? ca 800-544-0622

8/8/2019 AdvisorOne Media Kit

http://slidepdf.com/reader/full/advisorone-media-kit 11/11

m e d i a k i t 2 0 1 1

Page 10

 avsorOn.co

Page 10

The Investment Advisory Group, vson of Su

Busnss m, s h nforon ns of 

vsors who ply h y rol n hlpn hr clns

row n proc hr wlh n oo s n b.

 th group’s publcons n wbss srv h

nforon ns of vsors worn whn ronl

srbuon chnnls (wrhous, npnns, n

bns), or vsors who spclz n srvn h unqu

ns of clns whn y orphc cors

(wlh nn n h boor r).

Bul on cobn r of or hn 75 yrs

xprnc srvn h vsor r, n bosnor hn 200,000 ol qul prn n l

subscrbrs, 71,000 unqu wb vsors n 120,000

l rsss, iag s rus n powrful

plfor fro whch o lvr your rn ss.

About the InvestmentAdvisory Group

Group Pubisher

Andrew Sonnenberg212-557-7651

[email protected]

West coast RegionaSaes Manager

Investment Advisor 

Key Gormey720-895-4983

[email protected] coastSaes ManagerInvestment Advisor 

Adam Dunn646-746-8871

[email protected]

Diretor of SaesResearch

Wiiam B. Stuart203-255-3896

[email protected]

Midwest/PA/SoutheastSaes ManagerInvestment Advisor 

Eaine Yusa312-640-5561

[email protected]

Senior Saes ExeutiveResearch

Sarah Haase312-504-8755

[email protected]

 AdvisorOne.com is a product of Su Busnss

m, h ln B2B copny srvn h

nsurnc n nvsn rs hrouh vry of 

chnnls, nclun onln, prn n lv vns. Su

Busnss m provs brn nws n nlyss,

n-ph prcc nn srs, busnss-

buln chnqus, n conbl o h rs

srvs.throuh s m n Rfrnc dvsons,

Su Busnss m publshs 17 zns, or

hn 30 r nusry Wbss, n 150 rfrnc

ls. th evns dvson hoss ozn confrncs

supporn hs brns. Su Busnss m’s d

dvson s h ln provr of roup bns nrrn prospcn ools n nsurnc nusry

nncl .

 as pr of h Su Busnss m su of 

proucs, avsorOn.co offrs unch cun-

chnolos n rsourcs fro our of 

xprs o hlp you rch your rn ols.

leverage the Power ofSummit Business Media