Advertising

Computer Literacy 10001

Angela Dreger

Advertising

Definition of Advertising? Where We See It Using the Computer for

Advertising

What is Advertising?

The dictionary’s definition…ad·ver·tis·ing

The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2003. Published by Houghton Mifflin Company. All rights reserved.

The activity of attracting public attention to a product or business, as by paid announcements.

An better definition…

Advertising A way to get people to know about things,

The purpose of advertising is to make the target group of people aware of some product, idea, or company

like things that are sold or ideas. Media providers, like television networks and WebPages sell advertising. People and companies often buy so many seconds, or spaces for ads on television and the internet to get their ideas and products across to consumers.

The Beginning

The Father of Advertising is Volney B.Palmer

As time has gone by advertisements have evolved into many mediums.

o Ad’s had a major impact during WWII with the selling of War Bonds

Ads…

Advertising is Everywhere The Average person views 3,000 advertisements

everyday.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Where do we see them?Everywhere….

Newspaper Radio Magazines Television Billboards On the Internet

In the Newspaper

Advertising has come along way since 1625 when it started in Newsbooks. Was first popular in England

Ben Franklin sold space in his paper, The Pennsylvania Gazette (1735)

Ads in Newspapers were primarily used to get people to visit businesses.

On the Radio Advertising on the radio was

done by having companies Sponsor the radio programs they were watching

Wild Root Cream Oil

Through out Magazines

Started with Cyrus H. K. Curtis who founded Ladies Home Journal in 1883

Magazines are financially supported by their advertisers. 60% of a magazine is advertisements

A lot of the same aspects are still cover today when it comes to advertising in magazines. Creativity, language, seasonal, and placement of

ads

On the Tube

Originally, Advertisers would sponsor an entire television program… Until they started selling 30-60 segments to

multiple advertisers to make more money. Television greatly expanded during WWII and

became and still is one of the primary national advertising mediums. Today advertisers spend over $72 billion on ads in

2005

Along the Roadside

The Benefits of Billboards

Increases Brand awareness Billboards Delivers High Frequency Makes You Stand Out Among Your Competition High Visibility at Eye-Level to Drivers, Pedestrians and

Bus Riders People Passing by on a Regular Basis are Bound to

Notice Your Ad

Ads On the Internet

Ads on the internet are EVERYWHERE!Pop-upsExtrametricalTargeted keyword buysLarge rectangles

These are just a few types of Advertising you see while surfing the web.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Sometimes you get so many pop-up ads from a site, that your entire screen

becomes filled

Using the Computer

We use the Computer for not only Viewing Ads, but also for making ads. Today Companies use the

computer to create: Commercials Internet based ads Magazine and Newspaper

ads The design of a billboard ad

Conclusion Today, advertising is evolving even further, with unusual approaches such as staged encounters in public places, giveaways, such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to and become part of the advertising message.

Another significant trend to note for the future of advertising is the growing importance of niche or targeted ads. Today more and more advertisements are selling

lifestyles and concepts rather then just a product.

Information Sources Introduction to Mass Communication

Media Literacy and Culture: 4th edition. Chapter 12

Radio Advertising in the 1920s and 1930s http://bss.sfsu.edu/tygiel/Hist427/427ads/427radioads.htm