Advertising Agency

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Advertising AgencyAdvertising Agency

www.themegallery.com

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Group members

Brian-AE

Serika-AD

Amanda-CEO

Jessica-Copywriter

Jennifer-Marketing


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Contents

Our ad agency name and logo1

Our agency’s mission statement2

Our organizational flow chart33

Our partner’s responsibilities44


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Agency name


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Agency logo


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Get More Creative, Give More ServiceSloganSloganSloganSlogan


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Mission Statement

Target Market: National Ad

Target Audience: Cosmetic Client

Mission: To thrive our client’s

business and be honest the

consumers

Future Goal: To achieve the win-win

situation


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Organizational flow chart

CW

AE

AD

MARKETINGText

CEO

Client


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Account Executive

A real AE need to have 5A: Analysis

Approach

Attach

Attack

Account


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Account Executive

Analysis: Advertising task, merchandise, marketing

thought


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Account Executive

Approach:Professions in ad, clients

Attach:Contact with sponsors


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Account Executive

Attack:Show my motivation and confident to my

clients.

Account:Get a better commission


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Marketing

Survey Analysis a: Market Segmentation

b: Market Position

c: Market Mission


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Marketing

Appeal a: Target Market

b: Target Audience

c: Market Niche


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Art Director


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Client Example

The customer is a skin care products company, sell only at home at present：

Company's name: 嬌滴 (JADDI) The products: Skin care products


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Products

Feature of the products:

a. Taken from the natural material greenly, does not include chemical composition.

b. Protecting for a long time wetly, the soft sense of touch of the tender and lovely skin quality appears.

c. Prevent the skin from wearing out, smoothing the wrinkle, resuming skin elasticity.

d. Isolated the air and dust and reduced UV injury to the skin


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Products Concept ： Attention to maintaining, young forever


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Art Director


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Copywriter

Local product, Social Responsibility, and

Peace with Environment


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Copywriter

Enjoy the high quality cosmetics

but just spend you half money.


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Copywriter

Shorten the distance of buyer

This is the place to find out how

they are different.


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Copywriter

Beauty from cruelty?

All of the JADDI’S products are

vegetarian-friendly and environmental

protect.


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Conclusion

Our agent always customer zed our

proposal for every product

Advertising Agency

Business

Transcript of Advertising Agency