Creative Logo Branding Advertising Agency in India – Manishsatija.com
Advertising agency vs branding agency
-
Upload
brandeo-branding-amp-strategy -
Category
Business
-
view
4.937 -
download
4
description
Transcript of Advertising agency vs branding agency
What do you think this is ?
In the next slides we’ll see :
• How an advertising agency is organised
• Positions we will focus on in a marketing department
• The way agency staff and client marketing departement
people cooperate
• Introduce the organisation of a branding agency
• How branding agency team gets integrated with client
marketing departement people
• The added value of a branding agency (VS advertising agency)
• Who does what in a branding agency
• In wich case is it better to chose a branding agency
• Why is it better working with branding agency
brandeo
• Account executives (AE)
• Account managers (AM)
• Team account managers
(TAM)
• Account directors (AcD)
• Managing director (MD)
• Art excutive (ArE)
• Art director (AD)
• Creative director (CD)
MARKETING STAFF
CREATIVE STAFF
brandeo
• Head of marketing (HM)
• Product category managers (PCM)
• Product managers (PM)
• Head of communication (HC)
• Communication manager (CM)
• Retail manager (RM)
• Market reaserch (MR)
brandeo
AM/AE
AM/AE
AM/AE
AM/AE
MD
PM/CM
MR
RM
PC
M
HM
PM/CMMR
RM
PC
M
HM
TAM/AM
TAM/AM
brandeo
• Branding advisor (BA)
• Sr branding advisor(SBA)
• Stratrgic planner (SP)
• Managing director (MD)
• Art excutive (ArE)
• Art director (AD)
• Creative director (CD)
MARKETING STAFF
CREATIVE STAFF
brandeo
BA/SBASP
PM/CMMR
RM
PC
M
HM
PM/CM
BA/SBA
MR
RM
PC
M
HM
MD
SP
brandeo
(Senior) Brand Advisor
– Collect internal
information
– Gives added value to
data provided by SP
– Brings change
– Help the brand improve
it’s business and achieve
marketing &
communication goals
Strategic Planner– Collect external data
– Aware of competitor
activities
– Benchmarking
– Provides strategic
informations and
guidelines to SBA
brandeo
• If you don’t know why final consumer would buy your
product in stead of your competitor’s
• if you agree that marketing your brand is important to
improve your business
• If you wish that the final consumer thinks about your
brand first and makes it his prefered one
• if you are having issues to converge into a coherent
brand communication
brandeo
• Then make one step forward
• You need a branding agency services
brandeo
Branding agency will:
• Set up your brand architecture
• Advise your marketing team in goals achievement
• Give you a homogeneous brand commiunication
• Provide you unparalelled solutions to get in touch with
your core audience
brandeo
PM/CM
MR
RMP
CM
HM BA/SBA SP
MD
EXT
DA
TA
CO
LLEC
TIO
N
EXT
DA
TA
CO
LLEC
TIO
N
brandeo
This is a portrait !
brandeo
[email protected] : +216 71 66 24 80Fax : +216 71 23 53 76
Join us on: Twitter, follow our feeds @BrandeoLabsFacebook fan pageFacebook groupe officiel