TRS Advertising Agency
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Transcript of TRS Advertising Agency
presented byFebruary 1,
2099
A Quick Snapshot
About TRS TRS has one singular focus: Your success.
Recently established by its principal, Jane Doe, TRS recognized a gap in the experiential marketing industry—strategic planning.
Planning has long been a key component of traditional advertising and marketing. However, as brand connections and experiences have become an equal or primary mechanism for reaching key audiences, the strategy and planning for integrated marketing, including an experiential platform, is often missing.
About TRSScope:• Whether a national campaign, one day event, major brand shift,
or product launch… you need a plan. • TRS creates plans, teams, and solutions in collaboration with you.
We:• Define the real objective(s)• Conduct industry and audience research• Brainstorm with key stakeholders• Design an overall strategy• Develop ROI and ROA targets • Create an activation blueprint that will: attract engage extend
Innovation.
Integration. Partnerships.
How Does TRS Get You There?
InnovationStrategy. Creative. Solutions. Teams.Who you work with is important. Making a difference in the marketplace is not easy. However, working with the right people makes it awesome. We get it. We’ve been there. We create the right team and innovative executions for your challenging objectives. Your passion becomes the team’s direction.
A great event or experience that achieves targeted results is not enough. Success also requires a great process and working relationship. Innovation requires the willingness to look beyond what is easy. It may mean taking a risk. Smart risks.
Our goals are simple:• Enable you to win – hands-down• Provide a solid platform for long term success • Make you smile along the way
Innovation
Innovation
Innovation
IntegrationStrategy. Creative. Solutions. Teams.
There is nothing wrong with being ahead of the curve. Slightly out there. Seeing all sides of the marketing coin. Flipping the coin in the air. And landing on the right side for your needs. Our areas of specialty are:
• Brand shifting that moves internal and external audiences from awareness to advocacy. They can’t wait to tell people.
• Communications planning that means more than messaging, touch points, and outcomes. It’s also about making it really happen.
• Experiential marketing that creates on-going shifts in customer behavior. Now is easy. Keeping it going is much harder.
• Integrated teams that act as one nimble extension of you. Every day. All day and night if needed.
• Nailing it the first time. You define it.
Integration
Integration
Integration
PartnershipsIndividuals. Companies. International. Local.
Many of our recent successful projects are the result of identifying the right people and partnerships.
•Supporting you wherever you need it•At your place or across the ocean
Some of the best creative and strategic minds do not work for big agencies. It limits the out-of-the-box thinking and edginess needed to push forward the right idea. By reaching out for the right ideas, TRS is not limited to pushing people and services who may not be right for your needs. We shape the support team with the best and brightest.
•Not jaded•Simply passionate about the project
As needed, we engage production support if the scale requires additional bench strength. However, we only partner with proven agencies and companies. We all rest easy.
Partnerships The result: •Fresh•Cutting-edge•Most talked-about•Big return
Partnerships
Partnerships
Blueprint Creation is a Logical Process
Build customized service platforms based on:
• Your goals and objectives • The scope of work and services to be provided• The domestic and/or global requirements
About Jane Doe Jane brings a wealth of award winning marketing experiences for both internal and external audiences. Recently at My Co., she led strategy, teams, and execution for a number of clients including:
•GenSoff – Global campaign design and evolution, major rebranding, and indoor/outdoor tours including social media components, unique reach of new targets, and metrics/lead capture •Blabber! – Designed unique rebrand launch experience for consumers and press that became the most successful element of the overall initiative•Renjax – Developed short and long-term communications plan for moving Renjax to a customer centric organization•Total Life – Created press events that engaged skeptical audiences at CES and NY Auto Show respectively
Prior to her role at My Co., Jane held leadership roles at MRM Worldwide as Managing Director and Client Strategist. Clients included CBC, Nentel, OnlyVision, Ronda, Accute, Lextar, Mogul, Maxma, Torrot, and Energetic Arts.
Thank
THANKYOU
You