10 Insights

Mark HavilandOctober 17th 2012

The UK is the most sophisticated,yet complex marketing environment

on the planet

50%of advertisers use 7+ channels

Competing Silos

Source: SkyID Nov 2011

Complex Consumer

Race

Religion

Culture

Nationality Socio-eco

Sex

Politics

Language

Complex Marketing Landscape

-Complex Consumer

-Highly Competitive

Marketplace

MediaBrands Volume: No.1

Media Brands: Brand Too

Source:  2012 European Commission Digital Scorecard

EU Average DE UK FR BE LUX 0

10

20

30

40

50

60

percentage

%age of internet populations purchasing cross-border

Forrester study commissioned by Rakuten LinkShare – April 2012

Consumer Insights(Forrester Study 2012)

1. CPA spend is on the rise

2. New customer acquisition

3. Promotions have positive impact on brand reputation

4. Affiliate model attracts high spending customers

5. Affiliate model often closes the sale

Feeling Abandoned…

2% Conversion

50-70% abandonment

5% uplift

FashionableFashion

Curation &Editorial

Mobile

Lacking Investment

Performance

Potential

97% - Need ROI justification

75% - lack the tools

Source SKYIQ NOV. 2012

Growth in CPA vs. other channels

Forrester study commissioned by Rakuten LinkShare – April 2012

Thank you