Clarion Media & Entertainment: Advertiser Insights
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1 Media & Entertainment Insights Group Advertiser Intelligence Expertise jamie.stenziano@clarionrese arch.com 212-664- 1100 ClarionResearch.c om @ClarionResearch
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Transcript of Clarion Media & Entertainment: Advertiser Insights
1
Media & Entertainment Insights Group
Advertiser Intelligence Expertise
212-664-1100
ClarionResearch.com
@ClarionResearch
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Clarion is a Primary Insights Consultancy
• Trusted w/business challenges and complex studies/audiences.
• Experience and expertise of 22 years in business.
• Pride of ownership mentality.
http://clarionresearch.com/value-proposition/
How We Help
SecondaryData
Measurement Data
Sales Data
3rd Party Data
User Data Primary Insights
Quantitative
Passive Metering
Qualitative
Social Conversation
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Ad Development & Effectiveness
Audience Insights: Millennials, GenZ
Content Development & Scheduling Insights
Streaming Service Optimization
Clarion Advertiser Intelligence
Live Experience & Event Insights
Our Specialty Areas
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• Custom areas of focus.• Custom target audiences.• Custom methods.
Clarion Advertiser Intelligence
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Topics
Brand Identity, Trajectory
InvestmentAllocation
Shifts
Value Prop: Content,
Audience, Innovation
Fit w/Sister Properties
Ad Tech Trends
Competition Client Satisfaction
Upfront/Newfront Activities
Trade Marketing Differentiation
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Audiences
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Qualitative: Deep InsightsQuantitative:
Tracking & Benchmarking
• In-depth interviews.• Interactive buy and
allocation simulations.• Travel option for market
(e.g. Detroit for Auto)
• Custom online survey.• Competitive intelligence
collected on relevant brands.• Metrics tracked over time.
Custom Methods
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Recall of Content by ShowImportance to Client Buy vs. Competitive Set
Deep Dive Buy & Allocation Simulations Perceptions of Property’s Audience Comp
“Create a buy for your main client”
Work Samples: Advertiser Intelligence
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Importance & Primary Factor When Buying [Property]
Work Samples: Advertiser Intelligence
