Advanced SEO: How Search Works
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Transcript of Advanced SEO: How Search Works
www.hallme.com
Advanced SEO:How Search
Works
Hall Web Services
www.hallme.com
It Starts With the Internet.
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How Web Pages Work
Gimme!
Okay!
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How Search Changes Things
“gold fish”“gold fish” -- I think I've heard of that before!
Would one of these help?
Let me see...
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Here come... Spiders!
I'm not as scary asI look...
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Links Are Important
I got my work cutout for me...
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How Does It Rank?
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Relevance
What's on your site (content)
Popularity
What people say about you (links)
Thanks to Rand Fishkin: http://www.seomoz.org/article/bg2
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The Big Picture
You are here
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You don't need to be #1 for everything.
You need to be #1 for what matters.
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A Review of SEO Best Practices
– Keyword Research
– Page Names with Keywords in Them
– Text Based Navigation Links
– Unique and Descriptive Page Title Tags
– Descriptive Heading Tags
– Meta Information with Keywords in Them
– Descriptive Image Alt Tags
– Linking to other Documents
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Why?
So Search Engines Can Easily:
– Figure out what your site is about– Determine what content is more important
– Understand how documents relate to another– See how you relate to other sites on the 'net
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Speed Bumps and Road Blocks
Argh!
Again, thanks to Rand Fishkin: http://www.seomoz.org/article/bg2
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• Javascript• Unneeded code
• Bad SEO best practices• Image based links• Variables in Links
Speed Bumps
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Flash• Links Behind Forms
• Robots Block All• No Follow
Road Blocks
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Other Bad Stuff– White image/white
background– Showing one thing to
spiders, another to users (cloaking)
– Duplicate content– Abusive use of keywords
– Linking to nasty sites– Spyware and malware
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Re-cap
Photo: http://www.flickr.com/photos/5-0_og/1304841776/
Describe what you areBe uniqueFollow the rulesLink and link alikeGet professional helpDon't panic!
mm...
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Learn More!
• Free Site Analysis: http://www.hallme.com/site-analysis.asp
• SEO Vision Blog - http://www.hallme.com/blog
• SEO Audio Podcast – http://www.hallme.com/podcast
• Webinars – http://www.hallme.com/webinars
• Follow Hall on Twitter - Hall_Web
• Call us! 1-877-425-5932 (HALL-WEB)
= Free Professional Look at Your Website