Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns
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Transcript of Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns
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Presented by: Mathew Sweezey, Marke.ng Evangelist, Pardot LLC March 22, 2012
Advanced Marke.ng Tac.cs with Marke.ng Automa.on Strengthen Your Marke.ng Game
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• Tweet Tweet • Video Tracking • Trade Show Kiosks • Advanced Social Engagement • Dynamic Content
Agenda
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Tweet Tweet Tracking and Engaging with Twi6er
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• Upload Content • Schedule Post • Relevant message • Track Conversions
What You’ll Need
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Video Killed the Radio Star Using new Mediums
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What You’ll Need
• Video Uploaded to Hos.ng site • Custom Redirect • Automa.on rule for segmenta.on and other ac.ons
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Trade Show Kiosk Forms Make life easier on the road
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• Input Device (iPad) • Form in Kiosk Mode
What You’ll Need
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Facebook iFrames Advanced Social OpJons
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• List of lost Opps • Call Script • Follow up Email • Landing Page • Form
What You’ll Need
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Dynamic Content Dynamic TargeJng / RetargeJng
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• Content • Dynamic Content Block
What You’ll Need
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QuesJons Stupid ones are Okay!
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Mathew Sweezey Sr. Sales Execu-ve
@msweezey
Pardot 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 877.3B2B.ROI www.pardot.com
Contact InformaJon