Integrated Marketing Campaigns
6
Owned Channels Product Specific Microsite E-Blast Direct Mail Sell Sheet Trade Shows Promotional Tradeshow Giveaway Integrated Marketing Program
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Transcript of Integrated Marketing Campaigns
Owned Channels
Ø Product Specific Microsite Ø E-Blast Ø Direct Mail Ø Sell Sheet Ø Trade Shows Ø Promotional Tradeshow
Giveaway
Integrated Marketing Program
Paid Channels Ø Full Page Industry Publications Ø SEM Pay Per Click (PPC) Ø Electronic Newsletter Banner Ad
Integrated Marketing Program
Sales Tools and Internal Educational Resources External Ø Product Brochure Ø YouTube Video
Internal Ø Sales App Ø Sales Reference Sheets Ø eLearning
Blitz Campaign Owned Channels Ø Microsite Ø Microsite Cross Promotional Banner Ø Corporate Website Feature
Paid Channels Ø Full Page Industry
Publication Ad Ø PPC Ø White Paper Ø Electronic Newsletter
Banner Ad