We Help ManufacturersBuild Customer Loyalty

Diversify Into New MarketsWin New Customers

g o t h a m , L L C

E S t 1 9 8 9

2

At Gotham, we are a collection of marketing, design and messaging experts who don’t mind getting

our hands dirty.

We excel in strategically helping industrial companies package products and services in a way that compels the

desired buying behavior among prospects.

Our agency specializes in traditional, outbound marketing tactics as well as modern inbound tactics such as SEO and

targeted content. Through data-driven, strategic thinking supported by innovative creativity, Gotham can dramatically

increase your marketing results. Let us help you maximize the return on your marketing dollars!

MEET THE GOTHAM TEAM

All Contents ©2017 Gotham, LLC

3

we’ll show you the money

Our goal for our clients is always stronger ROI. Gotham campaigns incorporate constant measurement and modification, making them attract more prospects over time.

• Strategic in our focus, we make heavy use of data to prove results and inform decisions

• We are virtual, with a low overhead

• No offshoring. Everything is done in the US by Americans

• Trustworthy. We practice integrity in quoting and billing

• Great listeners, easy to work with, personalized service

• 30 years outbound (push) and 10 years inbound (pull) experience

• Marketing budgets from $60k to $500K a year are our forte

4

manufacturing

machinery

SUPPLY CHAIN

MARINE

WIRE and cable

GREEN

TEXTILES

AUTOMOTIVE WOODWORKING

TOOLING

FURNITURE

chemical

vertical markets we specialize in:

All Contents ©2017 Gotham, LLC

ROBOTICS

plastics

Since 1989, Gotham has helped manufacturers in diverse industries build profit and revenue through persuasive,

effective industrial marketing campaigns. Our experienced marketing specialists invest time to understand your

company, customers and competitive landscape. Our team is easy to work with, and we enjoy visiting plants and

getting to know a company’s culture and story, taking time to learn about capabilities, target audience, products and

services. As a result, we are able to craft compelling industrial marketing campaigns that yield results in both

traditional advertising and new media.

5

STRATEGIC MARKETING CAMPAIGNS

We Focus On Your:

CompetitionMarkets MessagingServices ProductsCustomers

ResultsTacticsStrategy

To Build:

our METHOD

Through research and study of this data, we build successful integrated marketing campaigns that

result in more leads, customer loyalty, increased sales growth, and enhanced profitability.

AnalyticsGoals

6

Many foreign businesses recognize the importance of a physical presence in the North American market. Once a North

American-based satellite is established and staffed, it needs to be properly promoted for success. Since 1989, Gotham

has partnered with companies in both Europe and Asia to reorganize and adapt the messaging of their marketing

communication for the North American marketplace.

Brands We’ve Helped Build:

Helping Foreign Manufacturers Expand into North America

All Contents ©2017 Gotham, LLC

USA

7

WHERE ARE OUR CLIENTS?Helping Foreign Manufacturers

Expand into North America

8

STRATEGYVirtual Marketing DirectionStrategic Marketing PlanningNew Product Launch StrategyMarketing ConsultationOnline/Inbound Strategic PlansDrip Marketing CampaignsMedia PlacementBrand Perception Surveys

bRANDINGLogo DesignIdentity PackagesTrademarkingSlogans and Positioning StatementsProduct Naming

INBOUND MARKETINGSearch Engine Optimization (SEO)Social Media MarketingPay Per Click Marketing CampaignsBlog CopywritingE-NewslettersEmail MarketingSearch Optimized Press Releases

DIGITAL DESIGNResponsive Website DesignWebsite MaintenancePay Per Click Ad DesignSocial Media Page Design/BrandingDigital BrochuresBlog DesignBanner AdsInteractive AdsWeb-based AppsIntranet Development and DesignDigital CatalogsVideo Production

PUBLIC RELATIONSSearch Optimized Press ReleasesEditorial ArticlesCorporate Case StudiesMedia Distribution

TRADE SHOW MARKETINGBooth Theme and DesignSignageEmail MarketingPrint Ad DesignDirect MailOptimized Press Releases

PRINT DESIGNPrint Ad DesignDirect MailPackaging DesignBrochuresIdentity PackagesCatalogs

inbound and outbound marketing tools

TRANSFER MORE TORQUE AND ACHIEVE HIGHER RPM’S WITH CROWN GEAR TECHNOLOGY

704 529 5300www.benztooling.com Powered by the

#W-2445

Visit BENZ at IMTS 2016 to See These Additional Products to Increase Production Flexibility and Throughput • Live Tools Compatible with all VDI & BMT Connections • Modular Quick Change Systems for 15 Second Tool Changes • Adjustable Angle Heads for Tricky Angles • Machine I.D. and O.D Keyways, Splines, Torx and Hex Shapes with One Tool

INKbetterprintbetterbebetter

LOCATIONS:

MONARCH COLOR CORPORATION

5327 BROOKSHIRE BLVD

CHARLOTTE, NC 28216

PHONE: 704-394-4626

FAX: 704-394-4042

ACCURATE PRINTING SUPPLY CO.

5327 BROOKSHIRE BLVD

CHARLOTTE, NC 28216

PHONE: 704-393-0094

FAX: 704-394-4042

CORPORATE:

MEMPHIS, TN2624 FAXON STREET

MEMPHIS, TN 38112

PHONE: 901-458-1700

FAX: 901-458-1770

NASHVILLE, TN1854 AIR LANE DRIVE SUITE 4

NASHVILLE, TN 37210

PHONE: 615-889-5550

FAX: 615-889-5540

PENNSAUKEN, NJ7247 BROWNING ROAD

PENNSAUKEN, NJ 08109

PHONE: 800-899-4657

PHONE: 856-662-0432

FAX: 856-662-0130

US LOCATIONS:

HONG KONGBLOCK C, 10/FEAST SUN INDUSTRIAL CENTRE

NO. 16 SHING YIP STREET

KWUN TONG, KOWLOON

KOWLOON, HONG KONG

PHONE: 852-2345-8380

FAX: 852-2345-8306

CHINAMONARCH COLOR JIANGMEN CO. LTD

DAGANG MOUNTAIN, XIAOZE VILLAGE

DAZE TOWNXINHUI DISTRICT, JIANGMEN CITY

PHONE: 86-0750-6804666

FAX: 86-0750-6804688

INTERNATIONAL LOCATIONS:

WWW.MONARCHCOLOR.COM

All contents © 2017 Monarch Color Corporation

Steelrollupdoors.com makes it easy for self storage manufacturers, businesses and homeowners to purchase steel roll up doors and components online at factory-direct prices.

W I D E O P E N

OUR ONL INE SELECT ION OF ST E E L R O L L U P D O O R S I S

.com

For the best selection and prices on steel roll up doors,

visit www.steelrollupdoors.com or call BETCO at 800-654-7813.

www.muratec-usa.com/fabrication

LS3015FC FIBER LASER

SEE THE NEW LS3015FC FIBER LASER

AT: BOOTH S1741

RELIABILITY BY DESIGN

All Contents ©2017 Gotham, LLC

9

CLIENT RESULTS

Within the first two years of working with Gotham for strategic marketing planning and execution, BETCO’s sales increased 60% in the first year and are on pace to grow another 15% in the second (current) year. Due to demand, BETCO added a second shift and is presently at 100% of manufacturing capacity.

Within a year of teaming with Gotham, web visits increased by 113% and page views increased by 86%. Gotham built a social media presence for the company on YouTube and Facebook. Through social media content management, Gotham was able to build Facebook “Likes” substantially in only two months’ time. Sales revenue has grown by 28%.

Gotham has applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company’s Muratec brand. In 2013, the Turning business unit of Murata’s Machine Tools Division recorded its best sales in more than 40 years of company history.

10

Woody Stoudemire, President

Woody is a veteran of the marketing field with three decades of experience in strategic

development and execution of traditional and Internet marketing plans. A top marketing

professional in North Carolina, Woody created Gotham as a marketing firm to help clients

navigate the new challenges of marketing in the burgeoning digital market. A graduate of

Appalachian State University, Woody never used his communications degree to get a job.

At 22, he became co-founder of marketing firm Gotham Images (now Gotham LLC) and

never looked back. Generating profitable ideas for clients remains his favorite part of the

business. In his downtime, he enjoys unwinding with his girls: wife Kelly, and daughters

Claire and Maggie. Woody also serves as a virtual marketing director through his

consultancy MarketingGhost.com.

Laurie Evans, Operations Manager

Working with Gotham for 10 years, Laurie manages our team of writers, graphic

designers and programmers in addition to scheduling, account management and vendor

relations. A graduate of Pennsylvania State University, Laurie holds a Bachelor of Science

degree. Her employment background includes more than 20 years of customer service,

management and marketing experience. Laurie spends her free time enjoying the

outdoors with her husband Bryan and sons Connor and Parker.

leadership

All Contents ©2017 Gotham, LLC

11

testimonials

Rick Eaglin, Owner, Anco-Eaglin

The Gotham team are excellent listeners, creative and focused on the important details.

Richard Comer, Owner, Grasche

Gotham did an outstanding job creating our new website grasche.com. The final result exceeded our

expectations. Woody took our initial concept and ran with it. He and his staff were very easy to work

with and communicate with. They handled our many last minute changes very professionally and in a

timely manner. We received excellent service and amazing results from Gotham!

Randy Brooks, President, Hasko, Inc

We have always had a great reputation for building our line of reliable, HASKO heavy-built machines

within the hardwood flooring industry. However, most of our marketing efforts were minimal and didn’t

reflect the quality of the machines we build. Gotham helped elevate our branding in one year with a

logo, business card rebrand, overview video, product videos, press releases, trade advertising, social

media, inbound marketing and a new trade show booth. Gotham invested the time to understand our

business, our culture and overall goals to craft a strategic plan to help us reach additional

woodworking markets that had been previously untapped. The Gotham team was easy to work with

and we are extremely pleased with the results.

Donn McGinnis, CECO Concrete

Gotham is easy to work with and listens with an open mind to ideas you bring to the table.

Their creativity and ability to think of effective solutions have impressed me each time we have

worked together.

Aaron Blank, Vice-President Sales and Marketing, Monarch Color Corporation

I found the Gotham team to be incredibly flexible and easy to work with to help launch the rebrand

of Monarch Color. Our goals included an extremely tight timeframe to rollout a redesigned,

mobile-responsive website, a new product launch and print marketing collateral to support the

initiative. Gotham was able to hit all the deadlines with outstanding, creative results. Gotham’s

strategic approach to help us grow our market share is appreciated; they continue to help us promote

our company, products and services through inbound and outbound marketing tactics.

905 Hwy 321 NW Suite 218

Hickory, NC 28601

828.327.8099 X 800

industrialmarketingexperts.com

g o t h a m , L L C

E S t 1 9 8 9