November 19, 2015

A more efficient Audience

Media Properties Holdingsmanages and owns an arrayof media companies thatprovide media buying,creative, lead generation,brand CPM and performance-based CPA televisionadvertising.

The company has been providing a full suite of innovative solutions to

national marketers for more than 20 years, based in CA and NY, and

includes the Carlyle Group and HIG Capital as its principal investors since

2007.

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Our Philosophy:

“You’re being held accountable for your work –

why shouldn’t your advertising?”

Our Mission:

To be the leader of, and passionate advocate for,

results-driven, performance based TV advertising.

As an Agency, you’re expected to provide scalablecross-platform media planning and buying…

But executing isn’t easy --especially when you need to include linear television

to get that scale…

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And that’s where we come in…

The nation’s largest automated TV ad platform that empowers brand

marketers to more effectively reach and engage hundreds of targeted

Nielsen-monitored TV viewing audiences – simply, with a single insertion

order.

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Insertion Order/Prelaunch Prep

Media Processing(Tagging, Encoding, Editing)

Station Traffic, Billing Systems,

and Station CRM

Audience

Verification

Assets distributed based off media owners specific

requirements

Online RFPSubmission

Web Based ReportingPlus Client Service Team

Live DashboardAccess 24/7/365

Designated Client Billing & Station Payments

Phase 1: Client Engagement

Phase 2: Media Execution & Delivery

Phase 3:Campaign Analytics

The AdMore Playbook

Broad Landscape of TV PropertiesWe’re offering unprecedented reach of Nielsen audiences - in scale…

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Cable Landscape of TV PropertiesWe’re offering unprecedented reach of Nielsen audiences - in scale…

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Custom Audience SegmentsTarget specific hard to reach audiences - in scale, via our custom media packages…

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Millennial Viewers Baby Boomer Viewers

Other Packages Available:

“The Bread & Butter” – A25-54

“American Pie” – A18-49

GenX “Y” – M25-54

GenX “X” – W25-54

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50

100

Total U.S. Households REVShare Households

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70

140

210

DMA's DMA'sMonitored by

Sigma

DMA'sREVShare Is

Active In

AdMore’s Platform – size matters…

DMA Comparison Household Comparison

210 205 198116.4 111.5

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DMA’s DMA’s

Monitored

by Sigma

DMA’s

AdMore Is

Active In Total U.S. Households AdMore Households

24/7 Client Dashboard Reporting…

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Client Interface

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Sample RFP

In Summary…

Provides a turnkey media solution across multiple stations

Reaching TV audiences efficiently and effectively

Exceptional Nielsen verified, analytic reporting, 24/7

Providing accountable performance measurements

National and regional, demo targeted, and in scale

Single insertion ordering and billing

APPENDIX:• Nielsen Audience Details

• Local Broadcast Coverage Map

• Ad Creative Technical Specs

• Sample RFP

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Diverse Audiences and Geography

We offer matrix of TV audiences cut across the US population…

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Local Broadcast Coverage MapAdMore’s expansive local broadcast reach

Full Market Penetration

Network Partners

Partial Market Penetration

(<50%) Network Partners

No Current Coverage

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Ad Creative Technical Specs…

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Ad Creative Technical Specs…