FRANCE

&

# Associate Adidas and Lilly Wood & The Prick, a famous French music group in line with the brands’ values, via an integrated press / internet media plan in the colours of the band

# A competition on social networks

OBJECTIVE

RESPONSE

# To promote the launch of the Adidas Originals Denim range, and emphasise its modern, accessible and fashion positioning

# To create links between the brand and the music world, which Adidas values highly

&

A 360° CAMPAIGN

PRINT WEB

# Advertorial

# Facebook competition

# Dedicated online space# Special online video# Online premium formats# Editorial support

SOCIAL NETWORKS

#CELEBRITY ENDORSEMENT

DEDICATED ONLINE SPACE

Special dedicated online space on ELLE.fr to present: - The new Adidas Originals Denim collection- The universe of Lilly Wood & The Prick and the special video - Fashion advice from the ELLE.fr editorial

team- Quizzes…

SPECIAL ONLINE VIDEO

EDITORIAL SUPPORT ONLINE FORMATS

Watch the video.wmv

“A day in the life of Lilly Wood & The Prick”created by ELLE’s editorial team, hosted on the dedicated space and on Adidas Originals’ Youtube page

Linked to the dedicated space

On ELLE.fr

#CELEBRITY ENDORSEMENT

ADVERTORIAL

Featuring an interview with the group plus a “total look” photo shoot of the group wearing the Adidas Originals collection

#FACEBOOK COMPETITION

ELLE FACEBOOK PAGE

A competition to win Adidas Originals items

6,250 participants

5 winners

COMPETITION PROMOTION

Promotion of the competition on the dedicated space

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39