PREPARED BY-GIRISH KUMARSHRANT OMERRAHUL ANANTKRISHNA DUBEYSATYAJEET DALBEHRAAKANSHA

ADOLF DASSLER

A- ALL D- DAY I- I D- DREAM A- ABOUT S- SPORTS

MARKETING MIX (4P)PRICE

• 1.Adidas is a product of Lifestyle which Penetrate the market by its "Various Range with Valuable price”

• 2.Premium pricing strategy for more benefit

• 3.Pricing for Precious technology on shoes

• 4.Pricing according to different “LIFESTYLE”

• 5.Pricing for Comfirtability & Customer satisfaction

MARKETING MIX (4P)PRICE

Site-www.adidas.com

GROWTH OPPURTUNITY

• Focusing only on Sports wear Shoes, they can also go for “formal shoes” & “leather shoes” because its established brand & no need of more promotion.

• They should concentrate to stop “Duplicate product or Piracy”• Expand franchisee to small Town leading shops .• They can promote Widely their product by additional features -

i.e. “sweat absorbing shoes, “acupressure specific shoes.