ADIDAS BY STELLA MCCARTNEY INFINITE HOODIE

PRODUCT

The adidas by Stella McCartney Infinite Hoodie is a proof-of-concept fully

recyclable product created in collaboration with textile innovations

company Evrnu. Made using Evrnu’s NuCyclTM technology, the Infinite

Hoodie is constructed entirely from regenerated fibre that has been

diverted from landfills and can instead be reused again and again into a

high-performance product. As we work towards a more sustainable

future for fashion and sport, the Infinite Hoodie marks an important step

towards making fully recycled and repurposed product a reality and

ending the concept of waste.

THE INFINITE HOODIE PROCESSMADE TO BE REMADE

Post-consumer, disregarded

clothing is diverted from

landfills to be regenerated

REIMAGINING WASTE1

High-speed process sorts

disregarded clothing waste

into different fibre

compositions

PRODUCING FIBRES IN THE MILL2 3

Different material

compositions are then

processed to remove any

impurities before polymers

are dissolved and separated

CREATING THE NEWCONSUMER READY5

adidas by Stella McCartney

then uses the resulting fibre

to create finished garments

including the Infinite Hoodie

4

The adidas by Stella

McCartney Infinite Hoodie

is 100% recyclable and is

made from 60% NuCycl

lyocell and 40% organic

cotton.

PRODUCT

A new fibre is then created by

spinning the resultant pulp which

can then be used in the production

of new fabrics