Adidas

By Joe

AdvertisingAdidas’ recent adverts have been based around Star Wars which includes many celebrities.

This gets people attention as it is bringing together two unlikely things that are both very famous.

Sponsorship

Adidas sponsors many sporting products and teams.

Balls

Shirts

PeopleThis raises interest in the product as it will build awareness in the products that are seen by millions.

Celebrities

Lots of famous people who wear Adidas’s products are promoting their products.

Attention• Slogan-Impossible is nothing. This grabs peoples attention as it tells

them you can achieve anything when you use our products. People who want to lose weight or want to improve in a sport will see this slogan and it will build confidence in them and confidence in buying Adidas’s products opposed to competitors products.

• Also their use of advertising get attention. By using celebrities and top sporting icons their products become more popular.

InterestAdidas gains interest by using top sporting athletes to show that they use their products to get as good as they are. The promotion shows that the product meets the needs of becoming great in whatever sport.

DesireBy making adverts with people jumping around having and having a party, people’s desire for the product will increase as they might want that fun, free-living lifestyle and they have to get Adidas’s products to have that.

The people in the adverts are portrayed as being very popular with all their friends and celebs at the party. People may desire for themselves to be there and having fun with their friends.

Action

Coupons

Adidas puts out other things like coupons and sales to persuade consumers to buy their products.