Adding Personality to Personas
description
Transcript of Adding Personality to Personas
Behaviors
Traits
Goals
Mike - Trainer
• 38 years old • Lives near his gym • Married with no kids • Commutes to gym • Income $50,000
• Scheduling clients • Tracking client progress • Developing workouts • Measuring client vitals • Emailing clients
• Forgets a lot of things • Weighs self everyday • Tracks calorie intake • Reads health blogs • Works with adults and kids
Mike - Trainer
Behaviors
Traits
Goals • 38 years old • Lives near his gym • Married with 1 kids • Commutes to gym • Income $50,000
• Scheduling clients • Tracking client progress • Developing workouts • Measuring client vitals • Emailing clients
• Forgets a lot of things • Weighs self everyday • Tracks calorie intake • Reads health blogs • Works with adults and kids
Mike (A) - Olympic Trainer
Behaviors
Traits
Goals • 38 years old • Always has a gym bag • Married with 1 kids • Achievement-‐oriented • Income $100,000
• Scheduling clients • Tracking client progress • Developing workouts • Measuring client vitals • Emailing clients
• Never forgets things • Weighs self everyday • Tracks calorie intake • Reads health blogs • Works with athletes
Mike (B) - Health & Fitness Trainer
Behaviors
Traits
Goals • 38 years old • Carries a calorie counter • Married with 1 kids • Values happiness • Income $50,000
• MoAvaAng clients • Tracking client progress • Developing workouts • Measuring client vitals • Developing meal plans
• Remembers negaAve things • Weighs self everyday • Tracks calorie intake • Struggles with moAvaAon • Works with adults and kids
Mike (C) - Physical Therapist
Behaviors
Traits
Goals • 38 years old • Commuter Dad • Values being needed • Works at a gym • Income $50,000
• Scheduling clients • Keeping insurance records • Developing workouts • Measuring client vitals • ReporAng to insurance
• Forgets therapy plans • Weighs self everyday • Tracks client progress • Reads health blogs • Works with adults and kids
Mike (D) - Cross-Fit Trainer
Behaviors
Traits
Goals • 38 years old • Works at a Cross-‐Fit gym • Married with 1 kids • Very detail-‐oriented • Income $50,000
• Scheduling workouts, not clients • Tracking client progress • SeGng up equipment • CollecAng money • EducaAng new clients
• Forgets cross-‐fit workouts • Weighs self everyday • Tracks calorie intake • Reads cross-‐fit site daily • Works with adults only