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SEARCH ADS80 characters. Include C TA in copy.

UNIVERSAL MESSAGING High rankings and fast ROI,

experiential learning, be a leader in business.

High value. High employment. High ROI. Learn more about Michigan State’s

MBA.

Michigan State’s MBA: #25 overall#9 public school.

Learn more.

Spartans pay back their Michigan State’s MBA in 3.6 years on average. Learn more.

Be a leader in business. Be a Spartan. Learn more about our MBA.

Call out extensions: Top-Ranked Program | Ranked #25 Overall | #9 Public School Ranking | 3.6 years degree payback | No. 1 Supply Chain program

MSU BROAD FULL-TIME MBA – PROSPECTSSearch ads - Prospects

EXAMPLES

ADDITIONAL HEADLINES MSU Broad Full-Time MBA | Michigan State Full-Time MBA| Michigan State MBA Program | Eli Broad Full-Time MBA | High Value. High ROI. | Top Ranked Program | 3.6 Years Degree Payback | Additional Rankings

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MSU BROAD FULL-TIME MBA – PROSPECTSFacebook/Instagram ads

FACEBOOK/INSTAGRAM – STANDARD 50 – 125 characters. N o C TA needed.

CAREER STARTER STEVEStarting career/gaining skills, real-

world numbers/salary increase, authentic community, experiential

learning, alumni network.

Shorter: Michigan State delivers an MBA with ROI.

Longer: Pursue a top-ranked Full-time MBA that delivers high-employment satisfaction and a fast

ROI.

NEXT STEP NICOLECareer advancement, authentic community, rankings, ROI, small

classes/teamwork.

Shorter: Ranked No. 1 for percentage increase on pre-MBA salary (2017)

Longer: Michigan State’s Full-time MBA is not only career changing, but life changing. Roll up your

sleeves and boost your career.

MORE ESTABLISHED ERICInfo sessions, scholarship

opportunities, authentic experience, rankings ROI, alumni network.

Shorter: Become more agile. Become a better business leader. Become a Spartan.

Longer: Michigan State's Full-time MBA experience delivers hands-on learning and

develops critical skills in the fast-paced business world.

GENERAL MESSAGINGOverarching messaging that resonates with all personas

Shorter: We’re making stronger business leaders for tomorrow.

Longer: Become the stronger business leader Fortune 500 companies are looking for.

EXAMPLE

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FA C E B O O K /IN ST A G R A M – C A R O U SE L Intro copy and three headline slides

Instagram Ad

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CAREER STARTER STEVE

Starting career/gaining skills, real-world numbers/salary

increase, authentic community, experiential learning, alumni

network.

Intro: At Michigan State, our Full-time

MBA prepares future business

leaders of the world.

Slide 1: The business world is asking…

Slide 2: Who will be better business

leaders?

Slide 3: Spartans Will.

Learn more. .

MSU BROAD FULL-TIME MBA – PROSPECTSInstagram ads

EXAMPLES

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FACEBOOK/INSTAGRAM – CAROUSEL Intro copy and three headline slides

CAREER STARTER STEVE

Starting career/gaining skills, real-world numbers/salary

increase, authentic community, experiential learning, alumni

network.

Intro: At Michigan State, our Full-time MBA prepares future business

leaders of the world.

Slide 1: The business world is asking…

Slide 2: Who will be better business leaders?

Slide 3: Spartans Will.

Learn more about our Full-time MBA.

NEXT STEP NICOLECareer advancement,

authentic community, rankings, ROI, small classes/teamwork.

Intro: A full-time MBA that is not only career changing but life

changing.

Slide 1: Career-changing skills. Slide 2: Life-changing

experiences.

Slide 3: Who will make business

happen?Spartans Will.

Learn more about our Full-time MBA.

MORE ESTABLISHED ERIC

Info sessions, scholarship opportunities, authentic

experience, rankings ROI, alumni network.

Intro: Looking for help to pay for school? Michigan State Full-time MBA program offers plenty of

fellowship opportunities.

Slide 1: Merit-based fellowships

Slide 2: Graduate Assistantships

Slide 3:GI Bill and Yellow Ribbon

Assistance.

Learn More about our Full-time MBA.

GENERAL MESSAGINGOverarching messaging that resonates with all personas

Intro:At Michigan State’s Full-time MBA program students are ready to roll up their sleeves and get to work.

Slide 1: Extreme Green innovation experiences Slide 2: Case competitions

Slide 3: Hands-on labs

Download Viewbook.

MSU BROAD FULL-TIME MBA – PROSPECTSFacebook/Instagram ads

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L IN K E D IN – SP O N SO R E D C O N T E N T 75 characters or less. Include CTA in copy. InMail themes.

LinkedIn sponsored content ad

GENERAL MESSAGINGOverarching messaging that resonates

with all personas

Be a better business leader with a top-ranked, Full-time MBA from Michigan

State. Learn more.

EXAMPLES

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MSU BROAD FULL-TIME MBA – PROSPECTSLinkedIn ads

MSU BROAD FULL-TIME MBA – PROSPECTSLinkedIn ads

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LINKEDIN– SPONSORED CONTENT 75 characters or less. Include C TA in copy.

LINKEDIN– INMAILInM ail them es

CAREER STARTER STEVEStarting career/gaining skills, real-world

numbers/salary increase, authentic community, experiential learning, alumni network.

Michigan State’s MBA: #1 for pre-MBA salary percentage increase. Learn more.

Focus on starting a career and how an MBA can give you and advantage over others. Example: Takes two years of

school vs say 5 or 7 years of work experience to end up in a similar position/salary.

CTA download our viewbook.

NEXT STEP NICOLECareer advancement, authentic community,

rankings, ROI, small classes/teamwork.

The Michigan State’s MBA edge: Innovative and immersive learning. Learn more.

Focus on the MSU community and how the Full-time MBA program is different from other programs that the personal

experience is meaningful and relationships are created. CTA: Download our viewbook.

MORE ESTABLISHED ERICInfo sessions, scholarship opportunities, authentic

experience, rankings ROI, alumni network.

Discover your potential ROI. A Full-time MBA that maximizes potential. Learn more.

Focus on the skills that are needed to move up in the corporate world and how MSU’s Full-time program

provides that to its students and prepares them for the future of business. CTA: Download our viewbook.

GENERAL MESSAGINGOverarching messaging that resonates with all

personas

Be a better business leader with a top-ranked, Full-time MBA from Michigan

State. Learn more.

Focus on highlight important Full-time MBA stats (#1 In percentage increase on pre-MBA salary source: Economist.,

$101,836 average base salary, 3.6 years to pay back) CTA: Download our viewbook.

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EXAMPLES

Intro copy and three headline slides

Copy from matrix

Display ad

General Messaging

Overarching messaging that

resonates with all personas

Ad creative: Use an image of a current student with each

progressing slide the Spartan Plume should appear more

boldly.

Slide 1: Who will make Business

happen?Slide 2: Spartans

Will.

Slide 3: Michigan State’s

Full-time MBA

Learn more.

MSU BROAD FULL-TIME MBA – PROSPECTSDisplay ads – Slides

MSU BROAD FULL-TIME MBA – PROSPECTSDisplay ads – Slides

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DISPLAY ADS - ANIMATEDIn tro cop y a n d th ree h ea dlin e slides

CAREER STARTER STEVEStarting career/gaining skills,

real-world numbers/salary increase, authentic community, experiential learning, alumni

network.

Ad creative: Use an image of a current student with each

progressing slide the Spartan Plume should appear more boldly.

Slide 1: Big 10 education Slide 2: Individual learning and mentoring

Slide 3: Who will make business happen?

Slide 4: Spartans will.

Full-time MBA.Learn more.

NEXT STEP NICOLECareer advancement, authentic community, rankings, ROI, small

classes/teamwork.

Ad creative: Use an image of a current student with each

progressing slide the Spartan Plume should appear more boldly.

Slide 1: $101,836 average base salary of graduates.

Slide 2: $18,411 average signing bonus post-

graduation.

Slide 3: Among top 5 schools for placement in

latest Bloomberg Businessweek ranking.

Slide 4: Who will make business happen? Spartans

Will.

Full-time MBA.Learn more.

MORE ESTABLISHED ERICInfo sessions, scholarship opportunities, authentic

experience, rankings ROI, alumni network.

Ad creative: Show various MSU students.

Slide 1: Michigan State’s Full-time MBA fellowship

opportunities.

Slide 2: $2.6 million in competitivemerit-based fellowships.

Slide 3: Who will make business happen?

Slide 4: Spartans will.

Full-time MBA. Learn more.

GENERAL MESSAGINGOverarching messaging that resonates with all personas

Ad creative:First slide shows the school,

second slide shows school room interaction. Last slide show

graduates or the Spartan statue.

Slide 1: Who will make Business happen? Slide 2: Spartans Will.

Slide 3: Michigan State’s Full-time MBA

Learn more.

MSU BROAD FULL-TIME MBA – RETARGETINGSearch, display, Facebook/Instagram, and LinkedIn ads

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APPLY NOW EVENT PROMO 1-ON-1 SESSION

AD HEADLINE25-35 characters or less

Top-ranked in employment and ROI. Do you know what Full-time MBA admissions officers are looking for? Interested in Michigan State’s MBA?

TAGLINE FOR CREATIVE40 characters or less

Michigan State’s Full-time MBA program. Find out by registering for our webinar. Schedule a 1-on-1 meeting to learn more.

SEARCH ADS80 characters total.Include CTA in copy.

High value. High employment. High ROI. Apply to Michigan State’s Full-time MBA.

Need help with your Full-Time MBA app? Register for our helpful tips webinar.

We’re here for you. Schedule a meeting to learn about Michigan State’s Full-time MBA

program.

Just two years for a lifetime of returns. Apply to Michigan State’s Full-time MBA.

Create a Full-Time MBA app that stands out. Find out in our webinar.

What makes some Full-Time MBA apps stand out? Find out in our webinar.

FACEBOOK/INSTAGRAM50-125 characters total.

No CTA needed.

Shorter: Michigan State’s Full-time MBA application deadline coming soon.

Shorter: Set your Full-time MBA application apart from the others.

Shorter: Find out how Michigan State’s Full-time MBA is right for you.

Longer: Apply now to Michigan State’s Full-time MBA and join a vast network of

Spartans.

Longer: Join our Tips for In-progress Applicants webinar and learn what Michigan State

admissions officers are looking for.

Longer: Schedule a 1-on-1 meeting with your admissions team and find out how you can

join the vast MSU alumni network.

ADDITIONAL HEADLINES MSU Broad Full-Time MBA | Michigan State Full-Time MBA| Michigan State MBA Program | Eli Broad Full-Time MBA | High Value. High ROI. | Top Ranked Program | 3.6 Years Degree Payback |More than an education, it’s an experience | Who will be a business leader? | Additional Rankings

MSU BROAD FULL-TIME MBA –RETARGETING

LinkedIn ads

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LINKEDIN– SPONSORED CONTENT 75 characters or less. Include C TA in copy.

LINKEDIN– INMAILInMail themes

APPLY NOW#1 for % increase in pre-MBA salary. Apply now for

Michigan State’s full-time MBA.Promote webinar on application tips. Goal is to

drum up more interest in webinars and registration.

EVENT PROMOStill need to submit your MBA app? Register for this

helpful webinar.Promote webinar on scholarships

Goal is to drum up more interest in webinars and registration.

1-ON-1 MEETINGGet your questions answered. Schedule a Full-time

MBA meeting with Michigan State.Sign up for an info session. Goal is to drum up

interest and even get them on campus or a 1-on-1.

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Facebook Ad

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matrix

EXAMPLES

FA C E B O O K /IN ST A G R A M – C A R O U SE L Intro copy and three headline slides

MSU BROAD FULL-TIME MBA – RETARGETINGFacebook ads

APPLY NOW

Intro: At Michigan State,

our Full-time MBA prepares future business leaders of the

world.

Slide 1: The business world never stops asking who will?

Slide 2: Who will be better business

leaders?

Slide 3: Spartans Will.

Full-time MBA. Apply Now.

MSU BROAD FULL-TIME MBA – RETARGETINGFacebook/Instagram ads

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FACEBOOK/INSTAGRAM – CAROUSEL In tro cop y a n d th ree h ea dlin e slides

APPLY NOW

Intro: At Michigan State, our Full-Time MBA prepares future business leaders of the world.

Slide 1: The business world never stops asking who will?

Slide 2: Who will be better business leaders?

Slide 3: Spartans Will.

Full-Time MBA Apply Now.

EVENT PROMO

Intro: Thinking about applying for Michigan State’s MBA

program?Slide 1: Let Michigan State

admissions help you. Slide 2: We offer several

helpful webinars.

Slide 3: Including an upcoming tips and tricks for applications. Register

now.

1-ON-1 MEETINGIntro: Become a Spartan and

get your Full-Time MBA at the Broad College of Business.

Slide 1: Do you know what it takes to be a Spartan?

Slide 2: Get your MBA at Michigan State.

Slide 3: Find out more at our upcoming

tips and tricks for applicants webinar. Register now.

MSU BROAD FULL-TIME MBA – RETARGETINGDisplay ads – Slides

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DISPLAY ADS - ANIMATED In tro cop y a n d th ree h ea dlin e slides

APPLY NOW

Ad creative: Use an image of a current student with each

progressing slide the Spartan Plume should appear more

boldly.

Slide 1: Be agile. Slide 2: Be engaged.Slide 3: Be a Spartan.

Apply to Michigan State’s Full-Time MBA.

EVENT PROMOAd creative: Use MSU logos

and imagery. Slide 1: Still waiting to apply for your MBA? Slide 2: Let us help you.

Slide 3: Get Full-Time MBA application tips and tricks.

Register now.

1-ON-1 MEETINGAd creative:

Slide 1: Still on the fence about your Full-Time

MBA?Slide 2: Let’s talk about it. Slide 3: We’re here to help. Sign up

for a 1-on-1 call.