Facebook Strategiesfor Professionals

Written by: Heather E. Coleman, Training Coordinator

Ron Marshall, Assistant Training Facilitator

Ferndale Career Center713 East Nine Mile Road

Ferndale, MI 48220248.586.8930

www.ferndaleschools.org/fccwww.facebook.com/FerndaleCareerCenter

www.twitter.com/FerndaleCareerLinkedIn Group: Ferndale Career Center

1.14.2010

The Primary Purpose of Facebook:

• To build strong relationships: With former, new and existing friends, with family and with professional connections

• To meet the people you want to know within your niches – to network in a more effective way.

• To create professional friendships with more depth than a business card can provide

• To maintain contact – stay in touch - in a way that’s comfortable to everyone

• Non-intrusive: Facebook happens at everyone’s speed• Sharing relevant information – personally and

professionally

What’s In A Status Update?Status updates are all about engaging

with your Facebook community – asking questions, sharing relevant content, photos, videos, promoting

others, sharing news, starting conversations and building

relationships.

They are not an opportunity to talk negatively about your ex, about

how much you hate your job, about your latest drinking stint, etc.

Think about your career reputation, your personal brand, your

personality and who you want to engage with. On the next slide, you

will have the opportunity to jot down some ideas on strong status

updates.

Sharing Information and Tagging on Facebook

Facebook makes it simple to share information that is posted with a few clicks. Tagging makes it easy for other people to connect and see that

you’ve promoted them.

Strategic Conversation Starters

Q: Why are these conversations with online contacts important?A: If you personally knew everyone who could offer you a job, you would already have a job! You must reach into new networks to find new opportunities.

How personal can I be as a professional?

Humor!

Community

Adding value

Professional Networking

LinksFriendship

Collaboration News

How do professional social media colleagues

become actual friends? Like

anyone else does – by interacting!

Facebook Business Pages

Career Networking on Facebook

Why BranchOut?

BranchOut - it's a highly social, simple way of professionally

collaborating with your current

Facebook friends, connecting you to thousands of job

and career opportunities.

Applications

Effective Status Strategies

1. Think of 10 subjects you can share info about that will be relevant to your Facebook friends.

2. Decide on 10 people or organizations to tag in your updates.

3. Find 10 sources of information from the web, Twitter, FB where you pull links to post.

Post three questions to ask in your status update:• ________________________________________

_______________________________________?

• ________________________________________

_______________________________________?

• ________________________________________

_______________________________________?

Starting Conversations = Relationship Building

Personal Brand

Career IdentityDigital

Reputation Your public expression of your personality, your career niche, your

values, the skill sets you bring to the table and your talents and abilities.

Your brand must be authentic, genuine and true to who you are

privately and publically – not who you want people to think you are.

Online

PresenceIndividual Marketing

Sharing Your Personal BrandMy Brand:

Who I am, what defines me and what I will share with the world.

1)2)3)4)5)6)

1)2)3)4)5)6)7)8)

Eight specific subjects to share about:

Nicheworks: People to tag who care about the same things you do.

Niche: People: Niche: People: Niche: People: Niche: People: Niche: People: Niche: People:

Sharing Information = Adding Value List Blogs, Websites, YouTube Channels, Facebook Pages that will add value

to your brand and your friends/followers

• Source:

• Source:

• Source:

• Source:

• Source:

Notes

Get Connected Today!HeatherEColeman

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RonMarshalltwitter.com/Ron_Marshall facebook.com/ronmarshall linkedin.com/in/ronmarshallronaldmarshalljr@gmail.com

Ferndale Career Centerferndaleschools.org/fcc

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