FACEBOOKOPTIMIZATION

GUIDE2014

22%

of people spend their timeonline on social networks

(including Facebook)

22%

It’s no secret that Social Media is a powerful

tool to drive traffic toone’s site and create brand

awareness…

LIKES1500

...but recently, Facebook’s organicreach has plummeted!

WHERE DID ALL THE TRAFFIC GO?

You like more brand pages today whichmeans more content is fighting for your

attention. Facebook is trying to make thiseasier by showing you the most relevant

stuff first.

HOW TOP NEWS ISDETERMINED...

How popular (liked, commented, shared,clicked) are the post creator’s past postswith everyone?How popular is this post with everyone whohas already seen it?How popular have the post creator’s pastposts been with the viewer?Does the type of post (status update, photo,video, link) match what types have beenpopular with the viewer in the past?How recently was the post published?

Facebook distributes it to a smallfraction of the people who like yourpage just to gauge their reaction.

If they engage by liking,commenting, and sharing, thenFacebook distributes your page'spost to more of the people who likeyour brand (and even their friends).

What Happens When I Create a Post?

TIPS TO BOOST ORGANIC TRAFFIC

Write Better

Headlines!

Too vague, no one cares.Too specific, no one clicks.

Spark

Curiosity! 

Ideal length of a headline for

Facebook is 40 characters

Helpful Headline Hints

Use an engaging image to tell your story.

Great thumbnail images canincrease click engagement and

content discovery by 27%.

ImagesShould

Be...

AWESOME

USEFULMEANINGFUL

Let those creative juicesflow and don't be afraid tofail, break a few rules, orcompletely miss the mark.It is only by doing so thatyou will succeed.

REMEMBER:

Sources:LINKS GO HERE...

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