Action Adventure Mock feedback General comments Time management: 90 minutes; 4 questions; Equal...

Action Adventure Mock feedback

General commentsTime management: 90 minutes; 4 questions; Equal marks = 22.5 minutes per questionMake it easy for the examiner: signposting, use of question numbers; sub-headings etcRefer to the demands of the briefRespond in-roleCover all bullet points in a questionGreat film ideas – all thoughtful, creative and totally different!

Responding in role

Directly addressing Mick Codis and acknowledging you’d love to be part of Action Studios e.g. Dear Mick, thank you for this fantastic opportunity…Frequent references to the requirements set out in the letter e.g. you mention the need to offer our audience a modern twist…Selling your idea and yourself e.g. I believe my film idea is perfect for Action Studios’ debut and will put the production company on the map alongside ‘the big 6’…Ensuring you refer to Action Studios as the production company for your film e.g. their logo on your poster, referenced in your billing block etc


Question 1a: the theoryAudiences evolve over time, along with society. Representations need to reflect thisNew technologies create visual effects which suit the genre perfectlyConsider changing representations of women (and of men)Lara Croft is a strong, independent heroine, but she also has sex appeal – mostly male audienceRefer to Uses and Gratifications as a theory – Blulmer and Katz (diversion, surveillance, personal identity, personal relationships)


Question 1a: the theoryRefer to a range of film examples: the more recent, the betterNot enough to just discuss ‘bond girls’ – refer to specific films and charactersKey word in the question is conventional. Offer an answer to the question: yes/ no/ partlyRefer to sub-genres of AA – varietyDon’t abbreviate to ‘action films’ – not the sameCarrier waves


Question 1a: the theoryUse as much terminology as possible e.g. romantic sub-plotMake reference to AA films having big budgets3DCompetitive marketConventions are fluidHow they target audiences – involve them and make them activeViral campaigns – immersiveConsider the future of AA – where do you think the genre is headed?


Question 1a: the theoryNot ALL conventions need to change e.g. a conventional narrative can be presented in a new way e.g. AvatarBinary oppositionsNeed to show understanding of what the conventions are before being able to answer the question posedTodorov’s narrative theory


Question 1a: the theoryCross-platforms and cross-media fertilisationIf discussing profits made, you need to know a ballpark box office figureMulvey – Male Gaze theoryChanging representations can broaden target audienceMake it clear which bullet point you are discussing e.g. through use of sub-headingsQuality of response is important as you only have 22 minutesAvoid over-generalisations


Question 1b: the pitchImportance of responding in role – sell the film idea: be persuasiveIdentify the sub-genre of your filmIdentify your intended target audience as specifically as possibleDiscuss uses and gratifications – why will the film appeal to the target audienceOffer justifications for decisions made


Question 1b: the pitchAcknowledge previous films your chosen actors/ directors are known for – show understanding of & research into the genreBonus points to Becky for being the only person (including me!) to spot that Action Studios had to be the production company if you were treating it as a simulation and following the brief! You could refer to Warner Bros/ Universal/ paramount etc as the distribution company


Question 1b: the pitchCover all bullet points: could use as sub-headings to ensure they are all discussed and to help the examiner outCould present narrative in the 5 stages of Todorov’s theory (even if it doesn’t end in a resolution)Plot synopsis doesn’t need to be intricately detailed – not really time for thatSpell actors and directors’ names correctly


Question 1b: the pitchIf your film is British make a thing of this as it is unconventional and could be your ‘modern twist’There needs to be realism regarding the ages of the actors tying in with the ages of characters they are playing – Angelina Jolie does not look 25; Lucy Liu does not look 18; Johnny Depp would not pass as a schoolboy!Names needed – can’t say ‘same director as …’Consider 3D for own filmYou may wish to consider budget

Recapping classifications

12A is a cinema-specific classification that means a film that would be released as a 12 on DVD can be viewed by children under 12 if supervised by an adultA 12A film is not recommended for children under 8, but ultimately it is up to the supervising parent to decideTarget audience needs to reflect classification – if your film is a 15, then the target audience would not be aged 13-20


Question 2a: the posterColour, or reference to colour is neededBackground needs considering – unlikely to simply be blankHow many film posters are just main characters standing face-on to camera? Consider action posesShow it links to a campaignShow ‘modern twist’Show it targets a technologically aware audience who want to be active not passiveQR codes/ web address/ FB & twitter icons/ app


Question 2a: the posterQuotes should be from relevant publicationsBilling block needs acknowledging, but no need to write out contentsQuestion doesn’t specify theatrical or teaser poster, so either is fine as long as it’s acknowledged in 2bTeaser wouldn’t specify release dateRelease dates should be FridaysRating is unlikely to be on posterProduction & Distribution company logos needed (tie in with 1a) – ensure Action Studios logo is one there

Poster examples:look at conventions


Question 2b: the campaignNeeds to be more than just the film’s websiteMake the campaign immersive Active audience – get them involvedRefer to existing campaigns that are similar e.g. Dark Knight/ InceptionRefer to briefRefer to enigma codes createdCan use sketches e.g. of homepage layout/ iPhone app


Question 2b: the campaignAvoid the QR code simply taking people to the normal film website – needs to offer something more e.g. exclusive contentConsider computer/ console gamesBlogs and vlogs during filmingCast & crew interviewsReviews e.g. EmpireLive webchat with lead actorsTeasers e.g. photos on set during productionCompetitions e.g. to win tickets to premiereGimmicks e.g. Paul exclusive screening to people called Paul!Related merchandise

Action Adventure Mock feedback General comments Time management: 90 minutes; 4 questions; Equal...

Documents

Transcript of Action Adventure Mock feedback General comments Time management: 90 minutes; 4 questions; Equal...