ACCSR Presentation NAB 6 May 2010

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Corporate Responsibility Corporate Responsibility at NAB Employees and the environment Sandie Pullen CORPORATE RESPONSIBILITY & BRANDS 6 MAY 2010

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NAB Sustainability Projects Manager, Sandie Pullen presented a case study for our Communicating CSR workshop on the development of an employee champions Network at NAB, titled “Engaging Employees on Climate Change”. The case study outlined NAB’s approach to corporate responsibility and described the company’s journey to become carbon neutral by September 2010, through the establishment of an employee grassroots campaign, and the introduction of NAB “Green Team” communities.

Transcript of ACCSR Presentation NAB 6 May 2010

Page 1: ACCSR Presentation NAB 6 May 2010

Corporate ResponsibilityCorporate Responsibility at NABatEmployees and the environment

Sandie Pullen CORPORATE RESPONSIBILITY & BRANDS6 MAY 2010

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Corporate Responsibility – What we stand forCorporate Responsibility What we stand for

At NAB we define Corporate Responsibility (CR) as:

“doing business in a way that respects the views of our stakeholders and takes into account the longer term economic, social and environmental impacts of our decisions.”

Our approach to CR ensures that our beliefs and behaviours are embedded in our everyday decision making and our longer-term planning for the future.

To apply our beliefs and behaviours in a practical way our CR approach is centred around the following core commitments:

tti th f d t l i ht ith t b d li i f i l d lit getting the fundamentals right with our customers - by delivering fair value and quality advice

being a good employer - through investing in the skills and capabilities of our employeesemployees

addressing our broader responsibility to society - by supporting communities, managing our environmental impact and having a positive impact through our supply chainchain

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Our Approach to Corporate ResponsibilityOur Approach to Corporate Responsibility

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Our CR Footprint with an Environmental Lens

PEOP EFUNDAMENTALS OF BANKING

Our CR Footprint with an Environmental Lens

PEOPLE• Learning and development• Employee engagement

FUNDAMENTALS OF BANKING• Responsible lending • Innovation and product development

COMMUNITY• Community engagement• Community investment

SUPPLY CHAIN• Managing the impact of our purchasing• Selecting sustainable suppliers

ENVIRONMENT• Environmental impact of our operationsEnvironmental impact of our operations• Exposure to environmental risks • Financing environmental innovation• Environmental markets• Sustainable products and services

But how do these issues connect and what do they mean for employees?

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Our Environmental Strategy

NAB’s

Our Environmental Strategy

NAB’s Environmental Strategy

Understand risks & opportunities

Engage & assist our

Understand & back our

Build key assist our

people& back our customers

partnerships

Get our house in order Resource efficiency

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The OpportunityThe Opportunity

NAB’s commitment to become carbon neutral by September 2010 – a grassroots campaign driven from the bottom up

Sustainability is a big part of NAB’s culture

Decision to become carbon neutral was employee driven

Global commitment – Australia, NZ, UK, Asia and USA

40,000 employees

Employee response was very positive – a reason to be proud to

k f NABwork for NAB

Establishment of a formal green team community

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The Green Team CommunityThe Green Team Community

Our Vision is to have the most environmentally aware and engaged employee community in the banking business

Centrally coordinated and managed – dedicated resource appointed

Our Motto - To help everyday people make everyday differences to their environmental impact.

y g pp

22 teams, 650 members

Monthly teleconference

G l t Green news alert

Dedicated website

Provision of information and tools

Teams taking action – Recycling 101 case study

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Our InitiativesOur Initiatives

Mini environmental expos

Campaigns – Earth Hour, Ride to World, World Environment Day

EarthWatch program

Centre for Sustainability Leadership scholarshipCentre for Sustainability Leadership scholarship

Employee benefits – discounted solar panels, rain water tanks, public transport tickets

Plant your plant back (volunteering)

Free mobile bike mechanic services

Target your travel – carpooling, share-a-taxi

My PaperCuts online challengeMy PaperCuts online challenge

Viral communication program - ‘Banking on a Sustainable Future’ videos - NAB senior executives role-modelling sustainable behaviours

In 2008, NAB initiated an employee light bulb replacement program, which generated over 1,000 Greenhouse Friendly carbon offsets by replacing incandescent light

globes in employee homes while lowering our employees’ carbon footprint. NAB g y g ythen bought these offsets to neutralise travel emissions in 2009.

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Monitoring Awareness and EngagementMonitoring Awareness and Engagement

Annual survey conducted to monitor employee attitudes and behaviours towards the environment 2,000 attended mini environment expo

365 Ride to Work

1,335 volunteer days to environmental activities

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Lessons LearntLessons Learnt

Dedicated resource is critical

Be creative and cut above the communication “noise” Be creative and cut above the communication noise

Sustainability videos

Posters in lifts

Wallpaper branding

Campaign fatigue versus momentum / relevance

Saving energy now PaperCuts Saving energy, now PaperCuts

“What’s in it for me?”

Make sure champions are the “first to know”

Reward and recognise

Competitions and prizes

Acknowledgements from senior management Acknowledgements from senior management

Progress reports, media releases etc

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Thank you and questions? y q