ABOUT THE - queenslandmagazines.com.au€¦ · for the quarterly digital editions of the magazine...

About The West End Magazine The galleries, theatres, restaurants, markets and other cultural experiences in the South Bank precinct, the corporate presence in South Brisbane combined with the individually unique retail experiences, and the rich multiculturalism and sense of community of West End, make the 4101 suburbs a unique place to live and work. 4101 residents are authentic, educated, socially aware, worldly people. The suburbs’ proud migrant communities coexist with a strong student and an evergrowing white collar professional population. Traditional Queenslanders and cottages stand alongside highrise apartment complexes. Residents of West End, South Bank, South Brisbane, Highgate Hill and Hill End are loyal to their community and environs, and often find themselves staying close to home for weekend and after hours entertainment and activities. West End and the South Bank precincts offer so much diversity that they find no need to venture farther afield!

www.queenslandmagazines.com.au www.westendmagazine.com

ABOUT THE 4101

Danielle Hughes Brown Editor / Publisher [email protected]

The West End Magazine philosophy The West End Magazine was created in April 2010 to reflect the evolving culture of the 4101 suburbs. The magazine is a high quality, glossy journal that holds a mirror up to the vibrant local lifestyle. The West End Magazine’s words and images portray local people and groups doing fascinating things, in all facets of life, from artists to business people. In November 2012, our online magazine was created to broaden readers’ experience and engagement with The West End Magazine via additional content and channels. Queensland Magazines, the magazine’s publisher, has produced the beautiful Highlife Downs Living Magazine on the Downs west of Brisbane since 2004 and recently launched Indulge Magazine, a lifestyle journal with a foodie focus specific to South East Queensland.

AT A GLANCEPRINT RUN 5000

» 1000 mailed to businesses + subscribers

» 1000 to local families via schools / kindies

» 2000 apartments 4101 » 1000 newsagents, hotels, events

FREQUENCY » Quarterly print magazine » In market:

Spring – October 1 Summer – January 1 Autumn – April 1 Winter – July 1

COVER PRICE$5.50

SUBSCRIPTION$20 per year

NEWSSTAND The ipad newsstand version (a digital version of the print magazine) is free of charge.

ONLINE MAGAZINE www.westendmagazine.com

» 58,700+ online magazine unique pageviews/quarter

» 13,500+ online magazine visitors/quarter

» Updated daily

E-NEWSLETTER Emailed out to 15,900+ readers each Wednesday

SOCIAL MEDIA » Instagram: @westendmagazine » Facebook: /westendmagazine » Twitter: @westendmagazine

FOLLOWERS 7300+ social media reach

ABOUT THE WEST END MAGAZINEThe West End Magazine is the true essence of a niche magazine with a high quality format, stunning imagery and engaging local content. This timeless journal beautifully captures the unique culture and local characters and the magazine is proudly collected and showcased in homes on coffee tables and in businesses, cafes and waiting rooms across the 4101.

Established in 2010, The West End Magazine reflects the evolving culture, diversity and unique colour of the 4101 suburbs of West End, South Bank, South Brisbane, Highgate Hill and Woolloongabba and has grown to become a much-loved and coveted read for the 4101 peninsula and beyond. Our readers and followers are culturally savvy, urban professionals, 4101 locals and 4101 lovers. We work closely with our readers, local businesses and local organisations to continually evolve the magazine’s unique style and content which draws readers and followers who live, work and love the 4101, from both inside and outside the postcode.

PRINTED MAGAZINEThe West End Magazine print run is 5000 copies which are delivered to 4101 families via schools and kindergartens, as well as being distributed to hotels, and apartment letterboxes, mailed to local businesses and subscribers, and available for sale at newsagents throughout Brisbane and beyond.

SUBSCRIPTIONSSubscriptions can be arranged via our website for just $20 per year. www.westendmagazine.com/subscribe

EVENTSComplimentary copies are gifted to guests at events and we continually seek new and unique sponsorship opportunities to reach new audiences.

HOTELSCopies of The West End magazine are provided for the rooms at Rydges South Bank, Mantra South Bank, The Capitol apartments and West End Central Apartments.

ONLINE MAGAZINE www.westendmagazine.comOur readers and followers want to engage with the magazine in between printed editions and the online magazine which is easily and conveniently accessed, has expanded editorial content, socials pictorials, comprehensive calendar of events, competitions and much more. The online magazine has more than 58,700+ page views each quarter and is continuing to grow all the time.

NEWSSTANDThe ipad newsstand version is an exact copy of the print edition and is free of charge, available at the App store.

ENEWSLETTERThe enewsletter is emailed to over 15,900+ each Wednesday and has a high open rate of more than 20% which is well above the industry standard. Our readers want to immerse themselves in the 4101 and crave information on everything 4101.

MAGAZINE DISTRIBUTION

MAGAZINE CHANNELS

PRINTED MAGAZINEThe magazine is a high quality, glossy journal that holds a mirror up to the vibrant local lifestyle. The printed magazine is published quarterly and delivered free in the 4101 and is also available for purchase via subscription or at newsagents Brisbane wide. Loyal subscribers collect editions due to the magazine’s timeless content, and proudly display them on coffee tables.

SOCIAL MEDIAThe West End Magazine keeps in touch with followers across social media, on Facebook, Twitter and Instagram. These platforms provide readers with updates on the online magazine as soon as stories are posted. Via our social media networks, readers can stay connected and join in the conversation, participate in competitions and interact with others.

DIGITAL EDITIONSTake The West End Magazine editions with you everywhere! The convenient iPad app is available free for download on the iTunes App store and each edition is available for purchase on iPad newsstand. Signing up for the quarterly digital editions of the magazine will ensure readers never miss out on a copy. Subscriptions are free, every season, and as soon as the printed edition is in market.

E-NEWSLETTERThe e-newsletter currently has 15,900+ recipients every Wednesday. Readers subscribe to our free weekly newsletter and be the first to find out what is happening next in 4101, the cultural epicentre of Brisbane.

4101-TVSwitch on 4101-TV via the YouTube channel to see a variety of features all in living colour. The edgy videos produced on a regular basis give readers exclusive interviews, behind the scenes insights and a glimpse of what’s happening in the 4101.

ONLINE MAGAZINEwww.westendmagazine.com Our readers and followers crave information on the area. The online magazine allows them to catch up with everything happening in 4101 in between our quarterly printed editions of the magazine. Our online magazine has more than 58,700+ page views per quarter and you will find everything that’s in the printed magazine, plus much more, updated daily. Extra social photos, an event calendar, stories, blogs, business directories and new features are being added all the time.

The West End Magazine publishes popular sections such as Out & About, Body & Mind, Professional Services, Shop Style & Beauty, Property, Schools in each edition. We work very closely with local businesses, our readers and followers in the creation of new and innovative custom promotions issue to issue. This enables us to highlight selected categories in area and provides a beautiful and highly relevant environment for local businesses to promote their services. The editorial style is informative and the shared environment, cost effective. Our talented team of designers, professional photographers and writers can assist you to profile and promote your business brand and services.

There are a myriad of options available and a campaign can be tailored across multiple platforms, to work within your individual creative and budgeting requirements.

Please email Candice for more information: Email: [email protected] | Phone: (07) 3844 4588

ADVERTISING PROMOTIONS

PROMOTIONSREGULAR PROMOTIONS

» Eat + Drink

» Health, Body + Mind

» Shop + Style

» Student Achievers

» Home Living

» Professional Services

» Events Section

SET IN AND around the iconic Peter’s Ice-Cream Factory building, in the heart of West End, Boundary Street Markets is the vibrant urban home to exciting pop-up shops and stalls, delicious street food, exceptional live music, world-class street art and a great community atmosphere. The weekly market starts on Friday afternoon and runs all weekend long, giving visitors ample opportunities to meet with friends and join in some free entertainment all weekend.

On Friday and Saturday nights, Boundary Street Markets turns into an exciting night market with live music, street food and market stalls. The Motor Room is the markets’ live music venue, where visitors can catch live music on Friday and Saturday nights, enjoy craft beers on tap and a great atmosphere. The weekly music line-up includes awesome bands; keep an eye on Boundary Street Markets’ Facebook page for updates and news.

For the foodies, make sure you head along on Sunday mornings for the Real Farmers Markets. These farmers markets are driven to foster a healthy community by bringing the country to the city every week with free community programs like cooking demonstrations, farming and sustainability workshops, activities for kids, live music, baristas and chefs.

Happy Holidays Market will be held on Wednesday, December 23 from 4-10pm. The Markets close over the Christmas period and will reopen on Friday, January 8, 2016.

www.boundarystreetmarkets.com.au

WITHOUT A DOUBT BOUNDARY STREET MARKETS IS BRISBANE’S GO-TO INNER-CITY MUSIC, ARTS AND MARKET DESTINATION.

EVERY FRIDAY TO SUNDAY

WEM Summer 2015/16 // 45

TRENDING: KILLER SLEEVES Step out looking fresh this summer with gorgeously exaggerated sleeves! Whether it be a beautiful bell-sleeve dress, or a lightweight, over-the-top flare sleeved blouse, make sure you’re staying on trend with this look we just love! Explore Verge Girl in West End for numerous style options. By Jayde Austin.

MXJ F1 Simulator. Ever wished for a chance to take to the track in a Formula One car? Now you can! West End’s own MXJ F1 Simulator is the most realistic Formula One experience off the track. You can even settle a longstanding rivalry as you take on a friend in the race to the podium. With the festive season upon us, this is the perfect gift for the person who has everything (and loves to drive fast).

Make a booking online: www.mxjf1simulator.com.au 0403 871 477 | Unit 6/15 Musgrave St, West End

Queensland Magazines. Like a coffee cup, a coffee table must be full. Scattered books and tea stained coasters, a small indoor plant and a well flipped through magazine make for a homely relaxation space. With the holiday season and Christmas on their way, a subscription to The West End Magazine is the ideal gift for the owner of an empty coffee table. Whether this is for you, a friend or your Secret Santa at work, a subscription to our quarterly publications offers a gift that keeps giving.

www.queenslandmagazines.com.au (07) 3844 4588 | [email protected]

FORMULA ONE FEVER

Where the wild things are. Where the Wild Things Are Bookshop has released their summer reading guide, and with it, Christmas gift and summer reading ideas aplenty. Make like the jolly man and discover the gifts your loved ones have been hinting at. For the young people, they recommend their collection of classic films and the latest fiction publications. And for your tiny tots, bedtime stories and colourful trinkets are guaranteed to please.

Open Mon to Sat 8.30am–6pm, Sun 8.30am-5pm (07) 3255 3987 | 191 Boundary St, West End www.wherethewildthingsare.com.au

SUBSCRIPTION GIFT

WEM Summer 2015/16 // 27

PROMOTION

ADVERTISING RATES

Space Option Size Space5% Discount 6 months / 2 inserts

10% Discount 12 months /

4 inserts

15% Discount 6+ inserts in

12 months+Design +Photos

Branded Ads (one ad per page) can be booked within sections

Double page spread 420mm x 297mm $3300 +GST $3135 +GST $2970 +GST $2805 +GST $300 +GST $100 +GST

Full page 210mm x 297mm $1800 +GST $1710 +GST $1620 +GST $1530 +GST $200 +GST $100 +GST

1/2 page vertical 87.5mm x 267mm $990 +GST $940.50 +GST $891 +GST $841.50 +GST $110 +GST $75 +GST

1/2 page horizontal 175mm x 133mm $990 +GST $940.50 +GST $891 +GST $841.50 +GST $110 +GST $75 +GST

1/3 page (horizontal only) 175mm x 86mm $775 +GST $736.25 +GST $697.50 +GST $658.75 +GST $95 +GST $75 +GST

1/4 page (portrait only) 87.5mm x 133mm $550 +GST $522.50 +GST $495 +GST $467.50 +GST $80 +GST $75 +GST

1/6 page (portrait) 85mm x 86mm $300 +GST $285 +GST $270 +GST n/a $50 +GST $75 +GST

Directory ad (1/12 page) 50mm x 54mm $175 +GST $166.25 +GST $157.50 +GST $148.75 +GST $25 +GST $75 +GST

Custom Promotional Features (editorial-style designed by The West End Magazine) Availabilty subject to planned promotions

1/2 page (editorial) Custom Designed $900 +GST $855 +GST $810 +GST $765 +GST Included $75 +GST


1/4 page (editorial) Custom Designed $450 +GST $427.50 +GST $405 +GST $382.50 +GST Included $75 +GST


1/9 page (pictorial) Custom Designed $200 +GST $190 +GST $180 +GST $170 +GST Included $75 +GST

Online Magazine (www.westendmagazine.com)

Size 1 Week 1 Month 3months 6months 12monthsPackaged with Print

Homepage Ad 300px x 300px $50 +GST p/w $100 +GST p/m $300 +GST $600 +GST $1200 +GST $200 +GST (3 months)

Priority Listing One module $50 +GST p/w $100 +GST p/m $300 +GST $600 +GST $1200 +GST $200 +GST (3 months)

Priority Listing & Profile One module $50 +GST p/w $200 +GST p/m $400 +GST $800 +GST $1600 +GST $200 +GST (3 months)

Newsletter Ad 250px x 250px $100 +GST p/w $400 +GST p/m (4 inserts)

$1200 +GST (13 inserts)




Online promotion (in story feed) 300 words maximum N/A $250 + GST N/A N/A N/A To be supplied

For further information contact: Candice on (07) 3844 4588 or email [email protected]

Positional Loading Premium early placement 10% positional load (double page spreads and full pages only) Back page $2500 + GST. All placements subject to availability.

ONLINE PACKAGES

Online options with any size print ad in the same quarterly edition

INTRODUCTORY PACKAGE

Includes:• Online Priority Listing with links to your own website or Facebook page

• Plus Directory Quick Links from HOME page and e-newsletter.

Price:• $100 +GST for 3 months

• $190 +GST for 6 months

• $360 +GST for 12 months

STARTER PACKAGE

Includes one option from list A-C below:

A. Profile Page with Directory Priority ListingB. Enewsletter (EDM) – 3 per quarterC. Home Page / Category branded ad• Plus Directory Quick Links from HOME page and e-newsletter.

Price:• $200 +GST for 3 months / 3 weeks (e-newsletter)

• $350 +GST for 6 months / 6 weeks (e-newsletter)


VALUE PACKAGE

Includes two option from list A-C below:





OPTIMUM PACKAGE

Includes three options from list A-C below:





OPTIMUM PLUS PACKAGE

Includes all option from list A-D below:

A. Profile Page with Directory Priority ListingB. Enewsletter (EDM) – 3 per quarterC. Home Page / Category branded adD. Repeat one of the above• Plus Directory Quick Links from HOME page and e-newsletter.




Package your print advertising with our new online advertising options to access great savings of up to 50% for advertising in our online magazine www.westendmagazine.com.Available with any size printed advertisment running at the same time. Six options availablePrinted Magazine: 5000 copies and print ads from $175 +GST. Please note artwork fee of $25 + GST if you would like us to build your branded ad.

BOOKING DETAILS

Please note magazines are mailed to businesses and subscribers during the week prior to the on sale date. Deadlines and specifications may be changed at any time by the publisher.

DISCOUNTS

» 10% discount for booking four consecutive issues (full-year campaign)

» 5% discount for booking of two consecutive issues (six-month campaign)

» 15% discounts for six or more inserts across any Queensland Magazines titles in a 12-month period. Queensland Magazine’s publications include: Indulge Magazine, The West End Magazine and Highlife Downs Living Magazine

CREATIVE (SUPPLYING MATERIAL / ARTWORK)

Material to be supplied as finished art (in TIFF, EPS or high res PDF) on disk, dropbox or by email ([email protected]) to The West End Magazine specifications within media kit (no charge for art supplied by client or their agency). Production rates (listed with advertising rates on previous page) apply for ads created by Indulge magazine designer. Supply must be via email or dropbox. File must be print ready PDFs with a 5mm bleed. Artwork to be emailed to [email protected] by deadline. Advertising layouts produced by The West End Magazine are copyright and may not be used in other publications. Photographs taken by our photographers are copyright and are not to be used elsewhere. Release fees may be negotiated for use of images elsewhere, at

Booking & Advertising Signoff Deadline

Issue 27 – Winter 2016 May 30, 2016

Issue 28 – Spring 2016 Aug 30, 2016

Issue 29 – Summer 2017 Nov 30, 2016

Issue 30 – Autumn 2017 Feb 28, 2017

Distribution Dates (on sale first week)

Issue 27 – Winter 2016 Jul 2016

Issue 28 – Spring 2016 Oct 2016

Issue 29 – Summer 2017 Jan 2017

Issue 30 – Autumn 2017 Apr 2017

Editorial Deadlines

Issue 27 – Winter 2016 Apr 30, 2016

Issue 28 – Spring 2016 Jul 30, 2016

Issue 29 – Summer 2017 Oct 30, 2016

Issue 30 – Autumn 2017 Jan 30, 2017

the discretion of the photographer, who maybe contacted via the magazine.

CANCELLATIONS

Cancellations must be made, in writing, one month prior to distribution date. Failure to do so will relieve the Publisher of any obligation to comply with the cancellation request and will entitle the Publisher to charge as if the relevant advertisement were published without any cancellation having been received. Space cannot be cancelled after deadline. Incomplete campaign cancellations will be re-charged at correct discount.

PAYMENT TERMS

Space bookings authorise The West End Magazine to publish, subject to the terms and conditions outlined, the client’s advertising requirements. Should further production services be required an additional charge will be incurred. Payment may be made by cash, cheque, money order or direct deposit to The West End Magazine’s bank account or PayPal account (surcharges apply). Details on request to [email protected]. Payment for each edition’s advertising must be made by distribution date as listed in the table to the right. Accounts will be issued when each magazine goes to print. Online advertising is to be paid for in advance. Clients should check accounts contact details at the time of signing their booking form. Surcharges may apply to accounts outstanding after 30 days.

DEADLINES

ABOUT THE - queenslandmagazines.com.au€¦ · for the quarterly digital editions of the magazine...

Documents

Transcript of ABOUT THE - queenslandmagazines.com.au€¦ · for the quarterly digital editions of the magazine...