A2 Practical Coursework- Choice of Briefs

1) A promotional package for the release of an album, to include a music promo video, together with two of the following three

options:

• A (working) website homepage for the band• A digipak for the album's release• A magazine advertisement for the digipak

What do I need to do?

• I need to create a working website for a band/artist so the audience can keep up to date with recent or future happenings.

• I also need to design a digipak for the album release so I would have to capture my audience's attention using artwork.

• A magazine advertisement for the digipak would have to be made to promote the artist. Depending on the target audience of this magazine, the digipak can be aimed at a specific audience.

Conventions of an artist website

• I researched homepages of artists from different genres.• First of all I look at Foxes' website. Foxes' genre is electronica

pop. Pop connotes a lively attitude, happiness and is more so associated with a female audience. Her website, is mostly pink and white, suiting the stereotype of her mostly female listeners.

• She has the conventional nav bar, offering to go to home page, merch store and videos etc. There are also link at the top of the page navigating to her Facebook page, Twitter, YouTube, Tumblr, Spotify, SoundCloud, and Instagram. Something that is common among artist website are frequent updates, and sometimes blog posts which Foxes has. Already, we know of Foxes' digital presence.

• Despite the difference is genre, heavy metal band, Halestorm have similar conventions to Foxes' when it comes to web design. Both have nav bars, links to merch stores, blog updates, photos and videos. The only obvious difference is the artist, colours and connotation and content.

• Now that I have taken a look at two different artist from different genres I now know the codes and conventions of a typical artist website.

What is a digipack?

• A digipak is the packaging for a CD, DVD or BD.• According to my internet research, "Digipaks

typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside "

Digipak examples

This is an advert for a digipak

in Kerrang!

2) A short film in its entirety, lasting approximately five minutes, which may be live action, animated, or a combination of both,

together with two of the following three options:

• A poster for the film• A radio trailer for the film• A film magazine review page featuring the film

• This task is asking me to explore different way of advertising the film. Whether it's a poster, radio trailer or a review to read in a magazine. No matter on which two I choose, it has to be captivating to try and push the audience to watch the film.

Film posters of different genres

Western ComedyAction Comedy Drama Romance Psychological Horror

Psychological Horror

• I personally have not heard a radio trailer, but I asked a member of my family if he had. He said that trailers nowadays are more enthusiastic and colourful and can make an engaging story. Where as radio trailers were ‘prim and proper’ and not as exciting. I would guess that a modern radio trailer would involve voice acting, sound effects and music that works with the genre of the film.