A2 Music video pitch

Royals

Courteney Coutinho

Lorde- Royals

– Just listen to the song and write down all the words that come into your head and our initial thoughts and feelings about the song.

I did the same task and here are the words I came up with…

– Relaxing tempo– Poverty– Royal

– Classes– Society – Modern

– Structured – Random but linked lyrics

– Made me think about society today and different social classes – Heavy beat at the beginning– Great instrumental section

– Edgy sounding vocal – Confidence

Why we chose the song ‘Royals’…– Myself and Charlotte chose the song ‘Royals’ by Lorde as it has a

very a very distinct rhythm and beat throughout and has a great tempo. The tempo of the song is just right as it is not too fast or too slow so it will be easy to lip sync too and allows a lot of time of performance time for the artist to show her personality and create an image for her self. Although, I did consider a variety of other songs I really liked the song ‘Royals’ as the lyrics of the song explored a different meaning which placed it in the indie genre. However, it is a very current song and went to the top 40 which makes it also a pop song. The hybrid allows me to explore and experiment with the music video a lot as I can mix the conventions of the two genres together.

Story boards

– From the story boards myself and Charlotte created you can see that we aim to use a story line through out the music video. I think a story line within a music videos helps keeps the audience entertained as they have a journey to follow, but it also helps keep a structure within a music video and a balance between performance and narrative shots. The narrative which I decided to be in our music video is really simple as it connotes the lyrics of the song, but also highlights the artist is different situations. The narrative will flick between the artist in her normal life, being young and having fun with her friends outside council estates and her mocking the wealthy ‘royal’ life as the lyrics state she will ‘never be royal’. By showing the two contrasting sides the artist comes across as relatable as most artist like to feature grand locations. I will use a balance of narrative and performance shots so a story comes across to the viewer promoting the song and the artist gets promoted through the lip syncing close ups.

Story boards

Chorus

– After deciding that I would make a music video for this song, I sat down and just listened to the lyrics of the song, and the most important part that stood out to be was the chorus. The chorus of the song used the plural ‘we’ a lot so I wanted to use more than just the artist. I would like to gather a variety of people to gather representing different walks of lives, different ethnicities and different social classes to reflect the modern diverse world we live in. Although in my research I found conventionally it is only the artist who lips syncs the song I want to be experimental and get a variety of people to lip sync. I will use a split screen effect and show everybody singing at the same time to show no matter what walk of life you come from, we are all the same which is the deeper meaning of the song ‘Royals’.

Our aim:

– The three aims I have set for my music video are as followed…1. Make a brand image and style for the artist. As Tarryn Estelle is a

new artist breaking into the music industry it is very important to create a name and image for her so she can become recognisable to the public. I will do this through deliberate costume choices, presenting the artist as modern and unique and also showing her edgy side. I will explore a method of making her recognisable, such as a particular item of clothing they always wear such as James Bay who is known for the black hat. By creating instant recognition for the artist record sales will be boosted.

Our aim:

2. The second aim that myself and Charlotte aim to achieve in our music video is to promote the artist and the song. This is the biggest aim for any music video as they are meant to work next to the release of the song and help boost record sales. To promote the artist I will use a variety of close up and medium shots to highlight her face and try to make her recognisable to he audience. I will also try and show different sides and personalities to the artist, so the audience can relate to her. From my research I found it to be very important to make the artist relatable to the target audience as they want to feel like she is an every person, who they can connect with. To make the artist relatable I will highlight her fun personality and use some relaxed, informal shots of the artist just having fun. I will promote the song through the music video by using the visuals that go along side the lyric of the song. The song Royals has very important lyrics as they have a deeper meaning about societies hierarchy system. I will promote the meaning of the song through the visuals and use appropriate locations to support this.

Our aim:

3)The third and final aim I am going to set for our music video is to promote the genre of music the song is in. The song ‘Royals is apart of the indie/pop genre so it will be very important to reflect it through my music video. From my research and watching and analysing different indie/pop professional music videos I found the director really showed the genre through lighting and mise-en scene. The mise-en scene is really important for the music video as I will need to carefully consider costumes and location to support the artist style, song and genre. I can show the indie genre through choice of locations, as I can choose some very interesting places to film that conventionally are not used for music videos. To reference the pop genre I will make the artist look really current with her costume, hair and make up and consider using an element of the outfit for male attraction.

Ancillary products aims:

– For the ancillary texts to the music video, I have also set three aims that I hope to achieve;

1. Promote and market the artist and her new album 2. Make sure there is a clear connection between the music video and the products. 3. Make a clear branding image and style for the artist, to help her name break into

the music industry. – I hope to achieve all three of these aims by the end of the project as I will look into

the outstanding features that are eye catching from the music video and try to replicate it for the supporting products; digipak and magazine advert. I will market and promote the artist and her new album by using large, interesting font types and using specific photographs of the artist suggesting her fun but edgy indie personality.

Any questions?..........