A Survey to Measure Brand Awareness and Opinion

8/17/2019 A Survey to Measure Brand Awareness and Opinion

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A SURVEY TO MEASUREBRAND AWARENESS AND

OPINION TOWARDS HOR


2/22

Primary data

Accordin to !"#$in%$$dictionary& '()*+& ,rimary data i$ t-o"$%r.%d or co//%ct%d dir%ct/y 0rom 1r$t2-and %3,%ri%nc%

Questionnaire

4#%$tionnair% i$ t-% t%c-ni5#% o0 data co//%ction i$ don% "y$%t o0 5#%$tion$ or $tat%m%nt$ to ot-%r$ a$ r%$,ond%nt$ to

Observation

O"$%r.ation i$ on% o0 t-% t%c-ni5#%$ o0 data co//%ction t-am%a$#r%$ t-% attit#d%$ o0 r%$,ond%nt$ !int%r.i%6$ and 5#%"#t a/$o can "% #$%d to r%cord .ario#$ ,-%nom%na t-at occondition


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Interview

Int%r.i%6in i$ a t%c-ni5#% o0 data co//%ction cond#ct%d t-0ac% and 5#%$tion and an$6%r dir%ct/y "%t6%%n t-% data cor%$%arc-%r o0 t-% r%$o#rc% or data $o#rc%


4/22

Secondary Data

S%condary data i$ a $o#rc% o0 r%$%arc- data o"tain%d "y r%indir%ct/y t-ro#- an int%rm%diary m%di#m !o"tain%d and t-% ot-%r ,arty+7 S%condary data i$ %n%ra//y in t-% 0orm or%cord$ or -i$torica/ r%,ort$ t-at -a.% "%%n com,i/%d in an!doc#m%ntary data+& ,#"/i$-%d and #n,#"/i$-%d7


5/22

SURVEY METHODOLO8Y AND 9USED

POPULATION

Po,#/ation i$ t-% %ntir% ,oo/ 0rom 6-ic- a $tati$tica/ $am,/ T-% in0ormation o"tain%d 0rom t-% $am,/% a//o6$ $tati$ticia-y,ot-%$%$ a"o#t t-% /ar%r ,o,#/ation7 R%$%arc-%r$ at-%0rom a $am,/% "%ca#$% o0 t-% di:c#/ty o0 $t#dyin t-% %nt

Sam,/% 0ram% i$ a $%t o0 in0ormation t-at "%%n #$%d to id%

,o,#/ation 0or $tati$tica/ tr%atm%nt and it inc/#d%$ n#m%ric0or %ac- indi.id#a/7 Po,#/ation con$i$t$ o0 a// %/%m%nt$ o0 tro#, 6-o$% t-% c-aract%ri$tic$ ar% "%in $t#di%d


6/22

Pro"a"i/ity $am,/in i$ a $am,/in t%c-ni5#% t-at ,ro.id%$o,,ort#nity 0or %ac- %/%m%nt !m%m"%r+ o0 t-% ,o,#/ation tinto t-% $am,/%& or ta;in a random $am,/% o0 random/y

W-i/% non2Pro"a"i/ity Sam,/in i$ a $am,/in t%c-ni5#% t-ao,,ort#nity or c-anc% i$ not t-% $am% 0or %ac- %/%m%nt ort-% ,o,#/ation to "% $%/%ct%d into t-% $am,/%


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CLUSTER SAMPLIN8

C/#$t%r$ $am,/in i$ a $#r.%y m%t-od in 6-ic- ro#,$ !c/#$am,/in #nit$ !and not indi.id#a/ #nit$+ ar% $%/%ct%d 0rom0or ana/y$i$7 !"#$in%$$dictionary& '()*+


8/22

PILOT TEST

A ,i/ot ,roram& a/$o ca//%d a 0%a$i"i/ity $t#dy or %3,%rim%$ma//2$ca/%& $-ort2t%rm %3,%rim%nt t-at -%/,$ an orani


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4UESTION )

42%

58%

Gender of Respondant


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4UESTION '

5; !%

2"; 54%

!; 2!%

#; 2%2; 4%

$e of Respondant


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4UESTION >

,#"/ic $%ctor ?'

,ri.at% $%c tor '*

$t#d%nt )

$%/02%m,/oy%d )?

&RO'(SSIO)

,#"/ic $%ctor ,ri.at% $%ctor $t#d%nt $%/02%m,/oy%d


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4UESTION ?

MOTHLY INCOME


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4UESTION @

HOW 9AMILIAR WITH THE PRODUCTS


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4UESTION *

RECO8NIE BRAND


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4UESTION

CURRENTLY CONSUME


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4UESTION

4

*

8

&R('(R()+( ,$S(D O) -$S-(


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4UESTION F

#

.

&R('(R()+( ,$S(D O) )/-RI-IO)$0 1$0/(


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4UESTION )(

VALUE 9OR MONEY


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4UESTION ))

PRE9ERENCE BASED ON AVAILABILITY


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4UESTION )'

2#; 52%

2; 4%

5; *!%

"; 4%

&R('(R()+( ,R$)DS


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4UESTION )>

ADVERTISEMENTS


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4UESTION )?

"4%

2#%

A Survey to Measure Brand Awareness and Opinion

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