A quick business guide to marketing
16
A QUICK TO MARKETING BRANDING, DESIGN & MARKETING
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Transcript of A quick business guide to marketing
A QUICK
TO MARKETING
BRANDING, DESIGN & MARKETING
MARKETING IS A MULTI-FACETED EXERCISE,NOT A SINGLE AVENUEOF ACTIVITY.
BRANDING, DESIGN & MARKETING
IT PROVIDES A FOCUS FORFUTURE DEVELOPMENTAND PROFITABILITY.
BRANDING, DESIGN & MARKETING
IN ESSENCE, MARKETINGIS ABOUT SETTING OUTGOALS AND COMMERCIALASPIRATIONS AND THENDEVISING A PRESCRIBEDROUTE BY WHICH TOACHIEVE THEM.
BRANDING, DESIGN & MARKETING
IT IS A PROCESS OFEXAMINATION, RESEARCH,PLANNING, IMPLEMENTATIONAND REVIEW.
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
EXAMPLES OF KEY
TO ASK YOURSELF
BRANDING, DESIGN & MARKETING
ARE WE PROVIDING THERIGHT PRODUCTS FORTHE RIGHT PEOPLE ATTHE RIGHT PRICE?
>ONE.
BRANDING, DESIGN & MARKETING
ARE OUR PRODUCTS ORSERVICES BETTER THANTHOSE OF OURCOMPETITORS?
>TWO.
BRANDING, DESIGN & MARKETING
WHAT IS OURMARKET SHARE?
>THREE.
BRANDING, DESIGN & MARKETING
ARE PEOPLE AWARE OF US?>FOUR.
BRANDING, DESIGN & MARKETING
ARE PEOPLE CLEAR ONWHAT WE DO BETTERTHAN ANYONE ELSE?
>FIVE.
BRANDING, DESIGN & MARKETING
WHAT ARE WE TRYINGTO ACHIEVE?> BOOST SALES> INCREASE AWARENESS> CHANGE CORPORATE IMAGE> DIVERSIFICATION OF
COMPANY’S AREA OF BUSINESS> DIVERSIFICATION OF THE
COMPANY’S PRODUCT RANGE
>SIX.
BRANDING, DESIGN & MARKETING
ALTHOUGH THIS WON’TSUPPLY YOU WITH A FULL-BLOWN MARKETING PLAN,IT’S A GOOD PLACE TO START.
BRANDING, DESIGN & MARKETING
Our Top Tip:
BRANDING, DESIGN & MARKETING
THERE ARE BRANDCONSULTANTS WHOSPECIALISE IN BRANDINGSTRATEGIES AND POSITIONINGWHO CAN GUIDE YOU THROUGHTHE WHOLE PROCESS ANDADD A FRESH PERSPECTIVETO THE PROJECT.
>TOP TIP.
