Marketing business to business and Mobile marketing
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Transcript of Marketing business to business and Mobile marketing
![Page 1: Marketing business to business and Mobile marketing](https://reader030.fdocuments.us/reader030/viewer/2022020218/55b24a7bbb61ebe5188b45a5/html5/thumbnails/1.jpg)
Marketing B2B
& Mobile MARKETING
@LABORATORIO ARKA#aperitivoconoscitivo
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Marketing B2B
…cioè?
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#aziendadisuccesso
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#1 Conosci il target (analisi di Mercato)
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e i processi di acquisto (Funnel Analysis)
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#2 Studia il terreno di gioco (analisi di Settore)
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e i tuoi concorrenti (Competitor Analysis)
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#3 Crea opportunità (Lead Generation)
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la strategia è…
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#differenziazione (posizionamento strategico)
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Mobile MARKETING
…perchè?
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17mln
!!
accedono a internet da mobile
1,5ore
!!
utilizzo giornaliero dei mobile device
62% !!
di Italiani hanno uno smartphone
#MOBILE
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-lato utente-
#cool #aspettativa
-lato marketing-
#canale #24x7 nuova #esperienza
MOBILE è
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MOBILE è
#differenziazione
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SportelloMarketing.com
SERVIZI DI MOBILE MARKETING A “SPORTELLO”